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中文部分
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2. Glen Urba著,曾炤人譯 (2007),利益行銷:行銷不只是拉關係和賣商品,台北市:久石。
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4. 張瑋玲 (2002),「資訊服務業關係品質之研究」,銘傳大學國際企業研究所碩士論文。
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