摘要(英) |
In the past decade, while facing the booming Chinese & Indian competitors and also following with the move of several domestic dyeing houses (end-users) to China, Vietnam, Bangladesh and some other countries with much lower labor cost, it did change the operation model of our synthetic organic dyestuffs industry! At this critical moment, holding the competitive advantage to effectively cost down our own products and further meet the actual demands of the customers, it would be our prior issue to keep the global customers standing by our side with consistent orders!
In opposition to the prices competition from India & China, the top important management strategy would be to create the mutual win-win position with higher margin and always satisfy the customers’ requirements. So in addition to the advantages of the cost & the quality warrantee, we also look for numbers of effective marketing strategies and improving after-services in the meantime, then we’re capable to maintain our own competitive advantage and achieve the goal as “the products of Taiwan-made quality but with Indian/Chinese prices”.
The missions of business management strategy would be to maintain their own competitive advantage and obtain sustainable operation and it would be based on the better efficiency, quality, innovation and customers’ feedback. In case, the enterprise itself required to have outstanding ability of cost-down & market/product segmentation, and for the production activity wise, the enterprise empower to have remarkable productivity, so both leading to the competitive advantage of the enterprise!
Researcher enter the case study by “ the analysis of characteristics”, and with adding to “the strategic matrix” & relevant simulation of Management strategy, then supplemented by the description of actual case to prove the competitive advantage.
|
參考文獻 |
中文部份
【1】司徒達賢,策略管理新論,智勝文化,台北,2005。
【2】滕曉雲,上課講義,中央大學,2009。
【3】貝贊可/德雷諾夫/尚利,公司戰略經濟學,北京大學出版社,北京,1996。
【4】李飛、劉茜,清華大學經濟管理學院工業企業管理,P117—121,第12期,2004。
【5】武永紅、范秀成,南開大學國際商學院企業管理研究,P118—124,第2期,2005。
【6】賀小剛,企業可持續競爭優勢[J],經濟治理,2002。
【7】張文松,企業策略能力研究,科學出版社,北京,2005。
【8】胡大立,企業競爭力決定因素及其形成機理分析,經濟治理出版社,北京,2005。
【9】李世成,企業競爭優勢,台海出版社,北京,2005。
【10】馬浩,競爭優勢:解剖與集合,中信出版社,北京,2004。
【11】蔣學偉,持續競爭優勢,復旦大學出版社,上海,2002。
【12】陳傳明,企業策略調整的路徑依靠特徵及其超越[J],治理世界,2002。
【13】C. K. Prahalad等著,企業策略,李芳齡譯,第一版,64-67;天下遠見出版,2001。
【14】張清溪、許嘉棟、劉鶯釧、吳聰敏,經濟學理論與實務,第三版,184-263,1995。
【15】吳思華著,策略九說,3版,148-149,臉譜出版, 2000 。
【16】吳思華著,策略九說,3版,145-166,臉譜出版, 2000 。
【17】吳思華著,策略九說,3版,127-134,臉譜出版, 2000 。
【18】吳思華著,策略九說,3版,135-143,臉譜出版, 2000 。
【19】台灣區染料顏料工業同業公會,網站:http://www.dfmg.com.tw。
【20】臺灣海關進出口統計。
【21】日本化成品工業協會。
【22】中國染料工業協會統計。
【23】工研院化工所,中國大陸化工產業,Oct.,1992。
【24】工研院化工所,染料市場概況,July,1993。
【25】經濟部工業局,染料工業,May,1995。
【26】工研院化工所,化工產業年鑑,1997。
【27】黃志彥,染料產業分析,Dec., 1999。
【28】臺灣區染料顏料公會, 2007染料產業年鑑,2007。
【29】IEK,產業服務——產業情報網, http://ieknet.itri.org.tw。
【30】臺灣證券交易所。
【31】長江證券,July,2009。
【32】Kiri官方網站。
【33】Drucker, P. 原著,李田樹、蕭富峰譯,創新與創業精神,麥田出版,台北,1995。
【34】Collins,J.原著,齊若蘭譯,從A 到A+,遠流出版,台北,2002。
英文部份
Andrews, K. R., The concepts of Corporate Strategy, Homewood, Dow-Jones Irwin,1971.
Ansoff, H. I., Corporate Strategy, McGraw-Hill, New York,1965.
Barney, J. B., Resource-based theories of competitive advantage: a ten-year retrospective on the resource-based view, Journal of Management, Vol.27, pp.643-650 , 2001a.
Chandler, A. D., Strategy and Structure: chapters in the history of the industrial enterprise, MIT Press (Cambridge) , New York,1962.
Charles Hill& Gareth Jones,Strategic Management: An Integrated Approach,South Western,2007.
David Sadle, Andrew Campbell, Koch, Breakup! When large companies are worth more dead than alive, Capstone Publishing, 1997.
Garth Saloner et al.,Strategic management,John Wiley&Sons,Inc.,2001.
Greenberg,D.B.&D.L.Sexton,An Interactive Model of New Venture Initiation,Journal of Small Business Management,26(3) ,1988.
Hill, C. W. L. &Jones, G. R., Strategy Management Theory, Houghton Mifflin Company, Boston ,1995,2007.
Hofer, C. W. & Schendel, D., Strategy formulation: Analytical concepts, West, St. Paul, MN,1978.
Jay B. Barney,Firm Resources and Sustained Competitive Advantage,1991.
Jefrey H.Dyer & Harbir Singh,The relational view: Cooperative strategy and sources of interorganizational competitive advantage, Academy of Management Review 23[4]: 660-79, Oct. 1998.
Michael E. Porter, Competitive Strategy Techniques for Analyzing Idustries and
Competitors, Free Press,New York,1980.
Michael E. Porter, Competitive Advantagy: Creating and Sustaining Superior Performance, Fress Press, New York,1985.
Moore, G., Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution , Amazon Books Co., Uk, 2005.
T. Copeland, T. Koller, and J. Murrin, Valuation: Measuring and Managing the Value of Companies, John Wiley & Sons, New York,1990.
|