| 摘要(英) |
In the past decade, while facing the booming Chinese & Indian competitors and also following with the move of several domestic dyeing houses (end-users) to China, Vietnam, Bangladesh and some other countries with much lower labor cost, it did change the operation model of our synthetic organic dyestuffs industry! At this critical moment, holding the competitive advantage to effectively cost down our own products and further meet the actual demands of the customers, it would be our prior issue to keep the global customers standing by our side with consistent orders!
In opposition to the prices competition from India & China, the top important management strategy would be to create the mutual win-win position with higher margin and always satisfy the customers’ requirements. So in addition to the advantages of the cost & the quality warrantee, we also look for numbers of effective marketing strategies and improving after-services in the meantime, then we’re capable to maintain our own competitive advantage and achieve the goal as “the products of Taiwan-made quality but with Indian/Chinese prices”.
The missions of business management strategy would be to maintain their own competitive advantage and obtain sustainable operation and it would be based on the better efficiency, quality, innovation and customers’ feedback. In case, the enterprise itself required to have outstanding ability of cost-down & market/product segmentation, and for the production activity wise, the enterprise empower to have remarkable productivity, so both leading to the competitive advantage of the enterprise!
Researcher enter the case study by “ the analysis of characteristics”, and with adding to “the strategic matrix” & relevant simulation of Management strategy, then supplemented by the description of actual case to prove the competitive advantage.
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