台灣數位學習產業面對雲端運算興起的經營策略研究

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古蕾琪(Lei-chi Ku) 查詢紙本館藏

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企業管理學系

論文名稱

台灣數位學習產業面對雲端運算興起的經營策略研究
(A business strategy research of Taiwan's e-learning industry facing the rise of cloud computing)

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摘要(中)

本論文主要在探討雲端運算如何影響台灣的數位學習產業以及是否改變數位學習業者的商業模式。本研究的對象主要分為兩大群，第一為台灣數位學習核心產業的企業，包含數位學習平台業者、數位內容業者以及提供數位學習服務的業者，其次則是數位學習領域的專家和學術界的學者。研究對象包括六位在台灣數位學習產業相關企業的經理，還包括四位數位學習的專家和學者，此十位人士在2011上半年接受本研究的訪談並給予回應。
本研究結果顯示雲端運算使得台灣地區數位學習產業的競爭情況變激烈；降低台灣數位學習產業的進入門檻；強化數位學習供應商和顧客的議價力；並且改變了數位學習廠商的商業模式。此外，本研究亦發現，財務因子和安全與隱私因子是決定台灣數位學習廠商是否採用雲端運算最重要的考量因素。
根據本研究的結論，本研究做了一些數位學習相關的經營分析，此分析包含四個方面，即財務面、顧客介面、基礎管理與未來發展。最後，本研究針對研究結果與討論，分別對台灣數位學習企業的經營面以及政策面提出相關建議，以供數位學習業者和政府作為參考。

摘要(英)

The study focuses on how the cloud computing influences the E-learning industry in Taiwan and if cloud computing changes the E-learning enterprise’s business model. The paper concentrates on two groups which are the companies in E-learning core industry including platform providers, digital content providers and E-learning service corporations and experts and scholars in E-learning area. Subjects were six managers in E-learning associated companies and four experts in E-learning academic circle who made responses through interviews in 2011.
The result showed that the clouding computing intensified the competition in E-learning industry in Taiwan, reducing entry barriers, enhancing suppliers and customers bargaining power, changing companies’ business model. In addition, the study found that financial factor, security and privacy factor are the most important factors which determined if a company adopts cloud computing.
According to the result of this study, the paper made some operation analysis, including financial aspects, customer interface, infrastructure management, and future developement. In the end, it proposed some related suggestions on business operating view and government view for industries and government to reference.

關鍵字(中)

★ 商業模式
★ 五力分析
★ 雲端運算
★ 數位學習

關鍵字(英)

★ Cloud Computing
★ E-learning
★ Porter Five Forces Analysis
★ Business Model

論文目次

摘要 i
Abstract ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章緒論
1-1 研究背景 1
1-2 研究動機 3
1-3 研究目的 4
1-4 研究流程 5
第二章文獻探討
2-1 雲端運算 7
2-2 數位學習 20
2-3 五力分析 30
2-4 商業模式 34
第三章研究方法
3-1 研究架構 41
3-2 研究方法 41
3-3 研究範圍與對象 54
3-4 訪談題綱 58
第四章研究結果
4-1 數位學習的產業發展 63
4-2 數位學習資訊系統雲端化 71
第五章結論與建議
5-1 結論與建議 79
5-2 研究貢獻 93
5-3 後續研究建議 94
5-4 研究限制 94
參考文獻 95
附錄一 104
附錄二 105

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15. National Educational Technology Plan 2010 (NETP 2010) : ” Transforming American Education: Learning Powered by Technology”, Office of Educational Technology U.S Department of Education, 2010.
http://www.ed.gov/technology/netp-2010
16. Business Software Alliance(BSA), “Global piracy study 2010”, Seven Annual BSA/IDC Global Software, 2010.
http://portal.bsa.org/globalpiracy2009/index.html
網站
1. Gartner Inc.
http://www.gartner.com/technology/initiatives/cloud-computing.jsp
http://www.gartner.com/it/page.jsp?id=1447613
2. National Institute of Standards and Technology (NIST)
http://csrc.nist.gov/groups/SNS/cloud-computing/
3. Whatis.com
http://whatis.techtarget.com/whome/0,289825,sid9,00.html
What is cloud computing?
http://searchcloudcomputing.techtarget.com/sDefinition/0,,sid201_gci1287881,00.html

指導教授

李憶萱(Yi-hsuan Lee)

審核日期

2011-6-26

推文