| 摘要(英) |
The air conditioning industry in Taiwan develops along with its economic growth. Its humid weather in the subtropical summer also plays an important part in the development. According to the data of Yearbook of Industrial Production Statistics, the yearly demand amount of Room Air Conditioners in Taiwan Market is estimated around 0.8~1.0 million units. However, the market demand is heavily influences by the weather and country’s economy at that time.
For the residential air conditioners, non-inverter models used to be the mainstream, with the types like window-type, split-type and multi-system. Nevertheless, along with the development of the inverter application technology, the inverter models have taken the lead in the market whereas the sales of window-type and split type of non-inverter air conditioner were shrinking.
For the commercial air conditioning sector, the market demand for conventional types, such as the standing packaged type and the chiller, is about 60,000 ~ 80,000 units. In the recent years, VRV (Variable Refrigerant Volume) models have been commonly used by the construction companies. And those air conditioners are mainly from Japanese manufacturers, namely DAIKIN, Mitsubishi and HITACHI.
In the wake of environmental protection and the strong interest in the green building development, ECO and energy-saving have become the topics of discussion recently. The discussion has been focusing on whether the product’s energy efficiency ratio or coefficient of performance goes according to the energy regulation of the market. Using new refrigerant- HFC becomes a trend as well. Only those who possess new refrigerant technologies and the products will be able to grasp the niche market’s need. Hence, in order to strength the manufacturer’s competitiveness, it must improve its product differentiation and technical ability.
The company management strategy should aim at creating competitive advantages. And, they should be based on better efficiency, quality, innovation and the customer’s response, and they are further reflected directly on the company’s outstanding internal cost management and ability in product differentiation. In term of manufacturing, its unique manufacturing activities create company’s strength. The researcher uses the individual company’s performance as an example and adopts the questionnaire of “Analysis of Demand Characteristics”. He then further combines it with McKinsey & Company’s “Value Chain” to prove the above case’s competitiveness.
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| 參考文獻 |
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