供應商先行者優勢探討-以宸鴻科技為例

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姓名

吳永祥(Yung-Hsiang Wu) 查詢紙本館藏

畢業系所

企業管理學系在職專班

論文名稱

供應商先行者優勢探討-以宸鴻科技為例
(Supplier First-Mover Advantage-TPK Holding Co.)

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至系統瀏覽論文 ( 永不開放)

摘要(中)

現今，不少台灣高科技製造業已進入低毛利、甚至微毛利的時代。要回到過去高利潤的時代，已經相當困難。因此，思考如何發掘企業生存利基與拓展企業核心競爭力是當前重要的議題。而先行者策略的實行，便是一項相當具有競爭力決策。在對手進入市場前，企業藉由先佔的優勢來阻止、減緩或者限制競爭者採取行動的機會，以維持廠商本身的優勢及市場地位。本研究以宸鴻科技為例，以個案分析的方式，探討其成為先行者的驅動因子。研究結果發現，除了Lieberman and Montgomery (1988)所提出的幸運與企業專精技術的兩個因子外，另外還需加上協同合作的因子，才能圓滿說明宸鴻先行者優勢建立的來源。

摘要(英)

Today, the high-tech industry has entered a low-margin, and even micro-margin situation. Back to the high profit has become very difficult. How to explore niche market and extend of core competitiveness of enterprises is currently an important issue. The first-mover advantages strategy implementation is a very competitive decision-making. Before competitors enter the market, the firm have preemption advantage to slow or limit competitors action to keep its strengths and market position. TPK is a real example. So we use case study method to explore and study what are the factors for first mover advantage. The results showed that, except Lieberman and Montgomery (1988) proposed firm proficiency and luck of the two factors, we found another factor is collaboration with in order to satisfactorily explain TPK first-mover advantage to establish the source.

關鍵字(中)

★ 先行者優勢
★ 個案研究
★ 觸控面板產業

關鍵字(英)

★ irst mover advantage
★ Case study
★ Industry of touch window

論文目次

摘要 I
ABSTRACT II
誌謝 III
目錄 IV
圖目錄 VI
表目錄 VII
第一章緒論 1
1.1研究動機與目的 1
1.2研究流程 2
第二章文獻探討 3
2.1先行者優勢 3
2.2先行者優勢相關研究 5
第三章產業介紹 7
3.1觸控面板產業介紹 7
3.2觸控技術主流發展沿革 11
3.3各種觸控技術之比較與應用 13
第四章研究方法 15
4.1 個案研究方法 15
4.2 研究對象與資料來源 16
4.3 研究架構 16
第五章個案分析 18
5.1宸鴻的核心能力與競爭環境 18
5.2企業專精技術 27
5.3 幸運 34
5.4 協同合作 35
5.4.1 與客戶蘋果電腦進行研發合作開發DITO技術 35
5.4.2協助客戶RIM公司開發首支使用SITO技術的觸控面板手機 36
5.5 先行者優勢的強化 36
第六章結論與建議 38
參考文獻 41
附錄一 TPK專利權列示如下： 44
附錄二深度訪談內容 46

參考文獻

中文部分:
1.尚容安譯，Robert K. Yin著 1994，個案研究(Case Study Research: design and Methods) ，台北:弘智文化
2.尚容安譯，Robert K. Yin著 2001，個案研究法，台北:弘智文化
3.非凡新聞周刊261期頁66平板十倍數成長一觸即發(江睿智)
4.商業週刊 1194期頁124 負債小台商變成全球觸控天王傳奇
5.天下雜誌 471期頁112 TPK宸鴻快、趕、搶抓住蘋果(江逸之)
6.TPK公開說明書 P.45 專利權
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8.Gerard J. Tellis & Peter N. Golder 蔡文英譯 (2003) 野心與願景商周出版
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網路資料
1. DIGITIMES中文網
http://www.digitimes.com.tw/
2. Google.com
http://www.google.com.tw/imgres?imgurl
3. Money DJ 理財網財經知識庫
http://www.moneydj.com/kmdj/wiki/wikiviewer.aspx?keyid=25b02620-e621-4dbf-af58-e42e3521ffae
4. navigadget.com http://www.navigadget.com/index.php/2007/11/04/blaupunkt-announces-travelpilot-lucca-53
5. new noname.com
http://newnoname.com/article-4.html
6. tablet pc review http://www.tabletpcreview.com/default.asp?newsID=1901&news=ahx+gloabal+itablet+windows+7
7.TINYenormous:
http://blog.tinyenormous.com/2010/04/20/an-easy-fix-for-atm-card-skimmers
8. Tipspad.com
http://www.tipspad.com/node/85320/related_links

指導教授

洪秀婉(Shiu-Wan Hung)

審核日期

2012-1-9

推文