博碩士論文 984301018 詳細資訊


姓名 甘佳欣(Chia-Hsin Kan)  查詢紙本館藏   畢業系所 企業管理學系在職專班
論文名稱 非洲地區太陽能發電之目標市場進入策略
(Solar Energy Target Market Entry Strategy of African Area)
檔案 至系統瀏覽論文 (永不開放)
摘要(中) 再生能源發展目前為一種新型態的工業革命,為減緩地球暖化所因應而生的低碳與綠色經濟發展,並透過全球目前再生能源的發展趨勢,幾乎已成為全球企業下一個市場發展的目標。目前,風力發電、生質能與太陽能是市場最具潛力的三大再生能源產業,而以台灣目前再生能源的發展來看,大多以太陽能發電產業為主,台灣企業太陽能佈局大多往兩個方向方展,一是垂直整合所有上下游的供應鏈廠商;二是將觸角伸向海外,前進全球太陽能市場。
本研究主要是以太陽能發電事業拓展海外市場開發之探討,世界各國目前皆致力於發展工業經濟的同時兼顧保護地球環境,因此太陽能資源之開發與創造太陽能其現有之價值,為現今全球重要之課題。目前眾多太陽能事業發展市場集中在歐洲、亞洲、美洲與澳洲等國家,因此藉由太陽能全球市場發展之趨勢,探討除此些已發展之市場外,其他潛在其他市場發展可能性,因此選定以較少投資者開發且氣候與地理條件有較佳優勢之非洲市場為研究發展目標。
本論文透過與台灣有邦交之非洲四個國家各項環境與經濟條件來做分析探討,藉由目標市場之各項影響因素來評估台灣太陽能企業投入非洲國家之各項優劣勢,目前世界各國開始重視非洲此未開發市場,其各項條件皆影響進入非洲市場之考量,本研究結論分析透過以合資方式,借助已進入非洲市場之其他國家經驗,並可解決龐大資金之問題,找出一個較適合台灣企業在非洲市場發展之方式,以利台灣企業進入新市場之參考。
摘要(英) Development of renewable energy is currently a new kind of industrial revolution. With low-carbon and green economy which be born due to the mitigation of global warming, and the current global trends, renewable energy has almost become the next market target of global enterprise.At present, wind power, biomass power and solar energy are the three most promising market of renewable energy industry, and to Taiwan’’s current perspective of the development of renewable energy, mainly is solar energy industries, most of Taiwan enterprises arrange their solar energy business in both two directions, one is to upstream and downstream vertical integration of supply chains; the other, extending their solar energy business overseas, forward to the global solar market.
This study is a mainly discussion on how the solar energy business expand the overseas market. While solar energy is a clean and sustainable kind of energy, countries around the world are now committed to the development of the industrial economy taking into account the protection of global environment, therefore the solar energy development and creation of existing solar value is today’’s global issues. Currently, the solar energy market is concentrated in Europe, Asia, America, Australia and other countries. So by the global solar energy market development trends, we discuss the possibility of other potential developments besides the developed market. We choose African market as the objective of this study because African market has fewer investors and the advantages of better climate and geographical conditions.
This study analysis the environmental conditions of the four African countries which has diplomatic allies relations with Taiwan. By the target market’s effect factor, we evaluate the advantages and disadvantages of Taiwan’’s solar energy businesses to invest in African countries. Nowadays, countries around the world start to pay attention to this undeveloped market in Africa. The impact of Taiwan’s solar energy businesses conditions are considered to enter the African market. By the analysis and conclusion of this study, we advise to enter African solar energy market through joint ventures, with the experiences of other countries that already entered the African market, and also can solve the huge capital issue, find a more suitable way for Taiwan enterprises to develop the Africa market. This study could be a reference for Taiwanese enterprises to enter new markets.
關鍵字(中) ★ 市場進入
★ 非洲
★ 太陽能
★ 再生能源
關鍵字(英) ★ Africa
★ Solar Energy
★ Entry strategies
★ Renewable Energy
論文目次 摘要 .................................................................................................................................... i
Abstract ............................................................................................................................. ii
誌謝 .................................................................................................................................. iv
目錄 ................................................................................................................................... v
表目錄 ............................................................................................................................... ix
一、緒論 ............................................................................................................................ 1
1‐1 研究背景與動機 ............................................................................................... 1
1‐2 研究目的 ........................................................................................................... 2
1‐3 研究方法 ........................................................................................................... 2
二、文獻回顧 .................................................................................................................... 4
2‐1 全球再生能源市場需求 ............................................................................. 4
2‐2 全球太陽能發展概況 ....................................................................................... 6
2‐2‐1 太陽能市場趨勢 .................................................................................... 6
2‐2‐2 太陽能產業型態 .................................................................................... 9
2‐3 進入策略 ......................................................................................................... 11
三、非洲電力市場 .......................................................................................................... 15
3‐1 非洲地理位置 ......................................................................................... 15
3‐2 非洲氣候 ................................................................................................. 17
3‐3 非洲基礎建設 ........................................................................................... 20
3‐4 非洲再生能源現況 ................................................................................. 24
四、研究結果 .................................................................................................................. 27
4‐1 非洲進入模式 ................................................................................................... 27
4‐2 目標市場評估 ................................................................................................. 28
4‐2‐1 台灣邦交國之非洲國家 ........................................................................ 29
4‐2‐2 四邦交國條件分析評估 ......................................................................... 36
4‐3 非洲市場發展模式 ........................................................................................... 43
4‐3‐1 非洲太陽能發電型態 .......................................................................... 44
4‐3‐2 商業模式 .............................................................................................. 48
4‐3‐3 進入障礙 .............................................................................................. 54
五、結論 .......................................................................................................................... 57
5‐1 研究結論 ......................................................................................................... 57
5‐2 研究限制 ......................................................................................................... 59
5‐3 研究建議 ......................................................................................................... 60
[附錄一]太陽能發電系統設置成本估算 ........................................................................ 62
[附錄二]甘比亞大使回覆信件 ........................................................................................ 65
參考文獻 .......................................................................................................................... 66
參考文獻 一、中文書目
林建煌(2008)。行銷管理。台北市:華泰書局。
二、英文書目
Hill,C.W.L&Jones,G.R.(2008).Strategic management theory.Boston,MA:Houghton Mifflin.
三、網路資料
1.中華民國外交部:http://www.mofa.gov.tw/webapp/mp.asp?mp=1
2. Helmut Kaiser Consultancy:http://source.theengineer.co.uk
3.工研院:http://ieknet.iek.org.tw/
4. Courtesy of IMS Research:http://broadcastengineering.com
5.Google MAP地圖:http://maps.google.com/
6. 外交部領事事務局:http://www.boca.gov.tw
7. African Development Bank Group:http://www.afdb.org/en/
8.台灣綜合研究院:http://www.tri.org.tw/
9.經濟部能源局:http://www.tri.org.tw/energy1/page/04.html
10.南非介紹:http://www.africacct.com/introduction/introduction-hp.html
11.全球景點資料庫:http://beauty.travelarena.com.tw/map.aspx?ContinentID=4
12.Energy Efficient Data Center Design
http://beauty.travelarena.com.tw/map.aspx?ContinentID=4
13.行政院經濟建設委員會:http://www.cepd.gov.tw/
14.中華民國太陽能事業協會:http://tw.myblog.yahoo.com/wbsi_abc@kimo.com
15.太陽光電資訊網:http://solarpv.itri.org.tw/memb/main.aspx
16.台灣因應氣候變化綱要公約資訊網
http://www.tri.org.tw/unfccc/Unfccc/UNFCCC02.htm
17.能源資訊網:http://emis.erl.itri.org.tw/index.asp
18.中國經濟網 http://big5.ce.cn/gate/big5/intl.ce.cn/specials/zxxx/201106/09/t20110609_22471125.shtml
19.東君能源系統股份有限公司:http://www.helius.com.tw/news-2.php
20.科學人:http://sa.ylib.com/read/readshow.asp?FDocNo=1146
21. Globserver:http://www.globserver.com
22. Solarbuzz:http://www.solarbuzz.com/
23.非洲基礎建設:http://www.infrastructureafrica.org/
24. MAG雜誌櫃:http://mag.nownews.com/article.php?mag=1-26-4863
25.鳳凰網
http://big5.ifeng.com/gate/big5/finance.ifeng.com/roll/20110504/3979806.shtm
26.新華網 http://big5.xinhuanet.com/gate/big5/sx.xinhuanet.com/rdsp/2011-05/27/content_22873592.htm
27.solar :http://www.solarf.net/html/2011/market/depth-reports_5/4801.html
28.The World Bank:http://data.worldbank.org/topic/energy-and-mining
29. PPIAF:http://www.ppiaf.org
30.太陽光電發電申報發電量平台 http://pvsystem.itri.org.tw/Statistics/statistics3/list3.asp
31.國際基礎設施投資與建設高峰論壇:http://www.iiicf.org
32.國際新能源網:http://newenergy.in-en.com
33.經濟部投資業務處:http://www.dois.moea.gov.tw/asp/invest4-1.asp
34.聚恆科技股份限公司:http://www.hengs.com/NEWcase09.html
35.太陽光電力科技股份有限公司:http://www.solartaiwan.com
36.環境資訊中心:http://e-info.org.tw/taxonomy/term/16495
37.擎邦國際科技工程股份有限公司:http://www.kpec.com.tw/?q=tw/solutions/t4
38.社團法人台灣新能源產業促進協會
http://neat.sg1007.myweb.hinet.net/PDFs/20110727trecamemonote.pdf
四、碩士論文
1.呂宜芸(民100)。探討以政策規範高耗能產業參與再生能源開發之綜效-以太陽光電發電系統為例(碩士論文)。國立中央大學企業管理研究所,中壢市。
指導教授 張東生(Dong-Shang Chang) 審核日期 2011-11-19

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