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姓名 張玲玉(Ling-Yu Chang)  查詢紙本館藏   畢業系所 工業管理研究所在職專班
論文名稱 金融風暴時期因應長鞭效應的策略 –以X公司為例
(Strategy for bullwhip effect during financial crisis - X company case )
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摘要(中) 這一波由美國次級房貸所引發的金融海嘯,對各國的產業影響重大,以半導體產業為例,從上游的IC設計、晶圓代工、封裝測試等各個環節的廠商都受到嚴重的衝擊,越在供應鏈末端的製造廠商在這次危機中皆面臨著發生在供應鏈中不可避免的長鞭效應,因為在金融風暴的期間,消費者的購買意願降低,所以IC設計廠商為了減少庫存,造成晶圓代工製造廠、封裝測試等訂單更是大幅減少,使得供應鏈的變異提高。
本研究的貢獻是提供企業在景氣蕭條時期建議和方法以消除或降低在半導體供應鏈中所產生的長鞭效應,並以SWOT和五力分析的方式來說明企業的優劣面和所面臨的威脅和可能發展的機會,找尋適合本身體質的競爭策略,並發展客戶管理結合電子商務方式,以在產業取得領先,佔有一席之地。
摘要(英) The economic downturn has brought a lot of turmoil in every industry around the world. In Taiwan’s semiconductor industry, there’s serious impact on IC design house, foundry service, assembly and testing house. In this semiconductor supply chain, every firm faces an unavoidable bullwhip effect. Because the demand of consumer product is low, the firm in the lower stream of the supply chain cuts the orders to the foundry service. The variance of order is huge and the bullwhip effect is significant when the firm is in the upper stream of the supply.
The purpose of this study is to provide the suggestions to eliminate the impact of bullwhip effect during the recession. By using the technique of SWOT and five force analyses, the company can find the best strategy to stake out a position in the industry. Also, to have the knowledge of company’s capability and of the causes of competitive forces will emphasize the areas where the company should confront competition and where should avoid it. Furthermore, developing e-commerce to enhance the customer relationship management increase the potential benefits for the firm and the customer.
關鍵字(中) ★ 半導體供應鏈
★ 五力分析
★ 長鞭效應
關鍵字(英) ★ five force
★ semiconductor supply chain
★ bullwhip effect
論文目次 論文摘要 ……………………………………………… I
目錄 ……………………………………………… III
圖目錄 ………………………………………………IV
表目錄 …………………………………………… V
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 論文架構 2
第二章 文獻探討 5
2.1 長鞭效應 5
2.2 長鞭效應的成因 9
2.3 長鞭效應的對策 12
2.4 價值鏈 15
2.5 SWOT和波特的五力分析 20
2.6 客戶關係管理和電子商務 22
第三章 研究方法 25
3.1 研究範圍及對象 25
3.2 半導體代工產業的供應鏈分析 26
3.3 半導體產業的長鞭效應 29
3.4 研究方法與限制 31
第四章 個案分析與討論 32
4.1 晶圓代工產業現況 32
4.2 個案公司的基本介紹 36
4.3 X晶圓代工廠與主要客戶營收走勢 39
4.4 長鞭效應的成因與因應策略 43
4.4.1 預測需求更新 43
4.4.2 批次訂購 44
4.4.3 價格波動 45
4.4.4 短缺賽局 46
4.5 SWOT與競爭策略 47
4.6 客戶關係管理 53
第五章 結論與建議 57
5.1 研究結論 57
5.2 研究建議 59
參考文獻…………………………… 62
參考文獻 ㄧ.中文文獻
1. 謝瑞海(2003),晶圓代工廠產能投資決策與需求管理模式之研究,國立台灣大學商學研究所碩士論文。
二. 英文文獻
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6. Childerhouse, P., Disney, S.M., Towill, D.R. (2008), “On the impact of order volatility in the European automotive sector’’, International Journal of Production Economics, Vol. 114, No.1, pp. 2-13.
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16. Paik, S.K., Bagchi, P.K. (2007), “Understanding the bullwhip effect in a supply chain’’, International Journal of Retail & Distribution Management, Vol. 35, No. 4, pp. 310-314.
17. Porter, M.E. (1980), “Competitive strategy-techniques for analyzing industries and competitors”, The Free Press, New York.
18. Porter, M.E. (1985), “How information gives you competitive advantage”, Harvard Business Review, Vol. 63, No. 4, pp. 149-161.
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21. Sterman, J.D. (1989), “Teaching information distortion in a supply chain: the bullwhip effect’’, Management Science, Vol.35, No.4, pp. 546-558.
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23. Wayland, R.E., Cole, P.M. (1997), “Customer connections: new strategies for growth”, Harvard Business School Press.
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指導教授 王啟泰 審核日期 2011-1-12
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