摘要(英) |
Contact lens are medical devices and every country establishes rules to manage their manufacturings and sales. Four American firms is dominating the whole industry with more than 90% of market share. Recently, St. Shine Co. Ltd., a Taiwan-based company, appears in the market all of a sudden and ranks number 5 in the industry. The firm has been growing on the hop in revenues and profits. This seemingly high profitable business has attracted many Taiwan electronic companies to move into the industry.
This study utilizes a case study method to investigate the managerial strategy and corporate value in contact lens industry. First, it explores the opportunities and threats in the industry. Second, it adopts the business model framework proposed by to make a comparison of the performance and competitive advantage between Firm A company and Firm B. Finally, the SWOT analysis is employed to suggest the future strategic development and to assess the enterprise value of Firm A.
The findings of this syudy are as follows. The future of the contact lens industry seems to be very promising for the consecutive increase in global income, the growth of emerging markets, and the technological breakthrouth of special lens. Neverless, the gross profit could drop quickly because Taiwan companies have thrown themselves into the industry. In addition, the assurance of wearing security for consumers is another important issue for the industry. Firm B produced its rapid growth with a sound business model which captures the demand opportunity of Aqa disposal lens. On the other hand, Firm A, featured in colored lens, underperforms Fimr B because of the small market size. Firm A still has a chance to create its enterprise value and sustain in the industry, if it brings automation in material and production process, develops its own brand and extending its OEM/ODM market in Japan and Europe.
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參考文獻 |
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網路資料:
1、Bausch & Lomb:http://www.bausch.com/en
2、CIBA VISION:http://www.cibavision.com/index.shtml
3、Contact Lens & Anterior Eye:
http://www.journals.elsevierhealth.com/periodicals/clae/
4、Contact Lens Spectrum:http://www.clspectrum.com/index.aspx
5、Contact Lens Today:http://www.cltoday.com/
6、Cooper Vision:http://www.coopervision.com/
7、EUROMCONTACT:http://www.euromcontact.org/euromcontact.html
8、Johnson & Johnson:http://www.jnjvisioncare.com/en_US/index.jsp
9、公開資訊觀測站:http://mops.twse.com.tw/mops/weB/index
10、昕琦科技:http://www.iseevision.com/index_c.html
11、昱嘉科技:http://www.innovavision.com.tw/
12、財政部關稅總局統計資料庫查詢系統:http://www.customs.gov.tw/StBtisticWeB/News.Bspx
13、精華光學:http://www.stshine.com.tw/chinese/index.asp
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