參考文獻 |
Ajzen. I, a. M. F. (1981). "Acceptance yielding and impact in Cognitive Processes."
Alba, J., & Hutchinson, J. (1987). "Dimensions of consumer expertise." Journal of Consumer Research 13(4).
Allen, D. (2001). "E-Marketer: woman on web." [WWW document] URL http://www.ebusinessforum.com/analysis/ecommerce_b2c/20010228_b2c.html.
Aradhna, K., & May O. Lwin &, Maureen, Morrin (2009). "Product scent and memory." Journal of consumer research Vol.37.
Baker, W., Hunchinson, J. W., Moore, D. and Nedungadi, P. (1986). "Brand familiarity and advertising; Effects on the evoked set and brand preference." Advances in Consumer Research 9(1).
Bettinger, C. O., Lyndon E. Dawson, Jr., and Hugh G. Wales (1979). "The Impact of Free-Sample Advertising." Journal of Marketing Research(12).
Biswas, A. (1992). "The moderating role of brand familiarity in reference price perceptions." Journal of Business Research 15(3).
Bone, P. F. a. S. J. (1992). "Olfactions as a Cue for Product Quality." Marketing Letters Vol. 3(No. 3).
Bosmans, A. (2006). "Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?" Journal of Marketing Vol. 70(3).
Breckler, S. J., & Wiggins, E. C (1991). " Cognitive responses in persuasion: Affective and evaluative determinants." Journal of Experimental Social Psychology(27(2)).
Buck, L. a. R. A. (1991). "A Novel Multigene Family May Encode Odorant Receptors: A Molecular Basis for Odor Recognition." Cell 65 (1).
Campbell, M., & Keller, K. (2003). "Brand familiarity and advertising repetition effects." Journal of Consumer Research(30(2)).
Cleverland, M., et al (2003). "Information search patterns for gift purchases: Across-national examination of gender differences." Journal of Consumer Behavior 3(1).
Cruz, A. a. B. G. G. (2000). "Thermal Stimulation of Taste." Nature 403 (6772).
Darley, W. K. a. S., R. E. (1995). "Gender differences in information processing strategies: An empirical test of the selectivity midel in advertising response." Journal of Advertising 24(1).
de Araujo, I. E. a. E. T. R. (2004). "Representation in the Human Brain of Food Texture and Oral Fat." Journal of Neuroscience 24(12).
Dholakia, R. R. C., K.P. (2003). "Shoppers in cyberspace: are they from Venus or Mars and does it matter?" Journal of Consumer Psychology 13.
Engel James F., R. D. B. P. W. M. (2000). consumer Behavior(9th ed).
Engen, T. a. B. M. R. (1973). "Long-Term-Memory of Odors With and Without Verbal Descriptions." Journal of Experimental Psychology 100 (2).
Fazio, R. H. (1986). "How do attitudes guide behavior?" Handbook of motivation and cognition.
Fazio, R. H., and Zanna, MP. (1981). "Direct experience and attitude-behavior consistency." Advances in experimental social psychology 14.
Fisher, E. a. A., S. J. (1994). "Sex, gender identity, gender role attitudes, and consumer behavior." Psychology and Marketing 11(2).
Garbarino, E. S., M. (2004). "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation." Journal of Business Research 57.
Haider, H., & Frensch, P. (1999). "Information reduction during skill acquisition: The influence of task instruction." Journal of Experimental Psychology Applied(5).
Hamm, B. C., Michael Perry, and High F, Wynn (1969). "The Effect of a free sample on Impact and Attitude." Journal of Advertising Research 9.
Heath, T. (1990). "The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens (1988)." Journal of Consumer Research(17(2)).
Herz, R. (2007). "The Scent of Desire: Discovering Our Enigmatic Sense of Smell." New York: William Morrow.
Hirsch, A. (1995). "Effect of Ambient Odors on Slot-Machine Usage in a Las Vegas Casino." Psychology and Marketing Vol.12.
Hoch, S.-J. a. D., J- (1989). "Managing what consumers learn from experience." Journal of Marketing 53(1).
Ikeda, K. (2002). "New Seasonings." Chemical Senses 27 (9).
Keller, K., Heckler, S., & Houston, M. (1998). "The effects of brand name suggestiveness on advertising recall." Journal of Marketing(62(1)).
Keller, K. L. (1993). "Conceptualizing,measuring, and managing customer-based brand equity." Journal of Marketing(57).
Kempf, D. S., & Smith, R.E. (1998). "Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach." Journal of Marketing Research(35).
Kim, J., Park, J., & Ryu, G. (2006). "Decoy Effects and Brands." Advances in Consumer Research( 33(1)).
Krugman, H. E. (1996). "The measurement of advertising involvement." Public Opinion Quarterly 30(Winter).
Kwak, H., Fox, R.J. & Zinkhan, G.M.
Kwak, H., Fox, R.J. & Zinkhan, G.M. (2002). "What products can be successfully promoted and sold via the Internet?" Journal of Advertising Research 42.
Li, H., Daugherty, T., & Biocca, F. (2001). "Characteristics of virtual experience in electronic commerce: A protocol analysis." Journal of Interactive Marketing(15(3)).
Lindstrom, M. (2005a). "Brand Sense: Build powerful Brands through Touch, Taste, Smell, Sight, and Sound." CO: The Free Press of Simon and Schuster Inc.
Lindstrom, M. (2005b). "Smelling a Branding Opportunity." Brandweek 46(11).
Lindstrom, M. (Mar 2005c). "Which Sense Sends The Loudest Message?" Promotion and Incentives.
Low, G., & Lamb Jr, C. (2000). "The measurement and dimensionality of brand associations." Journal of Product & Brand Management(9(6)).
Lundh, L. G. (1979). "Introspection, Consciousness, and Human Information Processing." Scandinavian Journal of Psychology(20).
Maquire, T. (1999). "Gender cues impact markets." American Demographics 21(1).
Marks, L., & Kamins, M. (1988). "The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’’Belief Strength, Belief Confidence, and Attitudes. ." Journal of Marketing Research(25).
Marks, L. a. M. K. (1988). "The Use of Product Sampling and Advertising: Effect of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence and Attitudes." Journal of Marketing Research(25).
Mathur, D. C. (1971). "Naturalistic Philosophies of Experience." St. Louis, MO: Warren H. Green, Inc.
Menon, S. a. K., B. (2003). "Cross-category effects of induced and pleasure on the internet shopping experience." Journal of Retailing 78(1).
Meyer-Levy, J. (1994). "Gender differences in cortical organization: Social and biochemical antecedents and advertising consequences." Lawrance Erlb aum Associates, Hilldale.
Meyer-Levy, J., and Maheswaran, D. (1991). "Exploring differences in males’ and females’ processing strategies”." Journal of Consumer Research 18(1).
Meyer-Levy, J., and Sternthal, B. (1991). "Gender differences in the use of message cues and judgement." Journal of Marketing Research 28(1).
Mikhailitchenko, A., Javalgi, R., Mikhailitchenko, G., & Laroche, M. (2008). "Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall." Journal of Business Research(61(3)).
Mooy, S. C., and Henry S. J. Robben (2002). "Managing Consumers’’ Product Evaluations through Direct Product Experience." Journal of Product and Brand Management(11 (7)).
Olson, J. C., & Dover, P.A. (1979). "Disconfirmation of Consumer Expectations through Product Trial." Journal of Applied Psychology(64).
Paivio, a. A. (1991). "Dual Coding Theory: Retrospect and Current Status." Canadian Journal of Psychology( 45 (3)).
Peterson, L. R. a. M. J. P. (1959). "Short- Term Retention of Individual Verbal Items." Journal of Experimental Psychology 58.
Rolls, E. T. (2005). "Taste, Olfactory, and Food Texture Processing in the Brain and the Control of Food Intake." Physiology and Behavior 85 (May).
Rozin, P. (1982). "Taste-Smell Confusions and the Duality of the Olfactory Sense." Perception and Psychophysics 31 (April).
Shepard, R. N. (1967). "Recognition Memory for Words, Sentences and Pictures." Journal of Verbal Learning and Verbal Behavior 6 (1).
Slyke, C. V., Comunale, C.L. & Belanger, F. (2002). "Gender differences in perceptions of web-based shopping. ." Communications of the ACM 45.
Small, D. M. a. J. P. (2005). "Odor/Taste Integration and the Perception of Flavor." Experimental Brain Research 166 (October).
Small, D. M. a. M. K. J.-G. (2001). "Neural Substrates of Taste/Smell Interaction and Flavor in the Human Brain." Chemical Senses 26 (8).
Smith, R. E. (1993). " Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information." Journal of Marketing Research 30.
Smith, R. E. (1993). "Interraing Information from Advertising and Trial: Processes and Effect on Consumer Response to Product Information." Journal of Marketing Research(30).
Smith, R. E. W. R. S. (1982). "Information Response Modes: An Integrated Approach." Journal of Marketing Research(46).
Smith, R. E. W. R. S. (1983). "Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising." Journal of Marketing Research(20).
Sternthal, B. (1986). "Advertising and gender response." Marketing and Media Decisions 21(3).
Thompson, R. W. H. D. V. (2007). "Is there a substitute for direct experience? Comparing consumers’ preferences after direct and indirect product experience." Journal of consumer research Vol.34 December.
Vlahos, J. (Fall 2007). "Scent and Sensibility." New York Times Magazine, New York.
Wells, W. D. C., Q. (1999). "Surf’s up – differences between web surfers and non-surfers: theoretical and practical implications." Proceedings of the Conference of the American Academy of Advertising.
Wright, A. A., & Lynch, J.G., Jr. (1995). "Communication Effects of Advertising versus Direct Experience When Both Search and Experience Attributes Are Present." Journal of Consumer Research(21).
Zajonc, R., & Markus, H. (1982). "Affective and cognitive factors in preferences. ." Journal of Consumer Research(9(2)).
Zeithaml, V. (1985). "The new demographics and market fragmentation." Journal of Marketing 49(3).
Zucco, G. M. (2003). "Anomalies in Cognition: Olfactory Memory." European Psychologist 8 (2).
|