探討買賣雙方鑲嵌關係影響交易績效之機制
─新產品開發專案為例

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姓名

林佩穎(Pei-ying Lin) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

探討買賣雙方鑲嵌關係影響交易績效之機制 ─新產品開發專案為例
(The Mechanism of Buyer-Supplier Embeddedness on Transaction Performancein New Product Development Project )

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摘要(中)

大量的文獻將買賣雙方關係的管理視為策略資產，也探討此關係所帶來好處，來達到更好的結果。鑲嵌關係在競爭優勢裡扮演著重要的角色，它是創造差別優勢與組織間超常報酬的一項重要途徑，透過鑲嵌關係，買賣方皆可以減少並移除多餘的成本、增進品質與信賴度，以及增加速度與彈性。
在文獻探討中，鑲嵌關係有被證實可以正向影響組織績效，能夠使買賣雙方從商業交易關係中，去快速獲取他們的需求，並且達到他們的期望。然而，沒有文章去探討說鑲嵌關係是透過什麼樣的機制來影響組織績效，再者，過去研究對於組織績效比較偏向效率的衡量，本研究希望了解鑲嵌對於組織更全面的效應，包括交易成本、產品品質、產品開發能力、服務、上市時間與關係效益。
本研究是以台灣科技廠商為主體，挑選實際參與過新產品開發專案的人員為問卷填答對象，並請填答者針對其專案挑選兩供應商進行比較。研究結果顯示鑲嵌的買賣雙方關係，如果是透過流程整合，影響較為顯著，反之如果是經由資訊科技系統整合，效果較為不顯著。

摘要(英)

A large amount of literature considers how to obtain better transaction performance by managing the buyer-supplier relationship as a strategic asset. Embeddedness plays an extremely important role in a firm’s competitive advantage because it can result in improved return between organizations. Through it, both sides can reduce costs, improve quality, as well as enhance speed and flexibility.
Previous literature has proved embeddedness can positively impact performance. It can enable buyers and suppliers to achieve their goals and acquire what they need in seconds. Unfortunately, there is a paucity of research regarding the embedded relationship, thus making it unclear as to what kind of mechanisms can influence the transaction performance. In addition, because the previous literature paid more attention to measurement of efficiency, this research would like to measure more aspects, such as transaction costs, product quality, product development, service, time to market and relational benefits.
Employees of high-technology equipment manufactures who are involved in new product development projects in Taiwan completed the survey. We asked them to select one new product development project. Secondly, they compared their relationships with two suppliers. The results indicated that if buyer and supplier have an embedded relationship, they could improve their performance through process integration, instead of IT system integration.

關鍵字(中)

★ 鑲嵌
★ 流程整合
★ 資訊科技系統整合
★ 交易績效

關鍵字(英)

★ Transaction Performance
★ IT System Integration
★ Process Integration
★ Embeddedness

論文目次

摘要 i
Abstract ii
誌謝辭 iii
目錄 iv
圖目錄 ix
表目錄 x
第一章緒論 1
第一節研究背景與動機 1
第二節研究目的與問題 2
第三節研究方法 3
第四節研究範圍與限制 3
第五節研究流程 3
第六節章節架構 5
第二章文獻探討與研究假說 6
第一節鑲嵌 6
2-1-1 信任 8
2-1-2 細微資訊的分享 9
2-1-3 共同決策 10
2-1-4 知識整合 11
第二節流程整合與資訊科技整合 13
2-2-1流程整合 13
2-2-2資訊科技系統整合 14
第三節交易績效 16
第三章研究設計 20
第一節觀念性架構 21
第二節研究假說 22
第三節衡量變數定義 23
3-3-1鑲嵌 24
1. 信任 24
2. 細微資訊的分享 25
3. 共同決策 26
4. 知識整合 27
3-3-2流程整合 28
3-3-3資訊科技系統整合 29
1. 標準資料交換格式 29
2. 交易記錄系統 30
3. 交易分析系統 31
3-3-4交易績效 32
1. 交易成本 32
2. 產品品質 32
3. 產品開發能力 33
4. 服務 34
5. 上市時間 34
6. 關係效益 35
第四節結構化模型 36
第五節抽樣方法與問卷設計 38
3-5-1 抽樣方法 38
3-5-2問卷設計 38
3-5-3問卷前測 38
第四章研究結果 40
第一節基本資料之統計設計 40
第二節衡量模型評估 43
4-2-1 測量模型之信度分析 43
1. 共線性(VIF) 43
2. Cronbach’s α 44
3. 組合信度(Composite Reliabilities, CR) 44
4-2-2收斂效度 45
1. 平均變異萃取量(AVE) 45
2. 交叉負荷量(Cross-loadings) 46
3. 衡量變數間相關係數的顯著水準(Inter-item) 48
4-2-3區別效度 50
1. 衡量變數到構面(Item-to-Construct) 50
2. AVE平方根值 50
第三節結構模型評估 51
4-3-1假說檢定 51
4-3-2結構模型的評估 51
第四節研究假設分析 54
4-4-1鑲嵌與流程整合以及資訊科技系統整合之研究假設分析 54
4-4-2流程整合與交易績效之研究假設分析 54
4-4-3資訊科技系統整合與交易績效之研究假設分析 55
第五章結論與建議 56
第一節研究結果與貢獻 56
5-1-1鑲嵌關係對於流程整合與資訊科技系統整合之影響 57
5-1-2流程整合對交易績效之影響 57
5-1-3資訊科技系統整合對與交易績效之影響 57
5-1-4本文章之貢獻 58
第二節理論與管理意涵 58
第三節未來研究建議 58
參考文獻 59
附錄 69

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指導教授

陳炫碩(Ken Chen)

審核日期

2012-7-24

推文