| 摘要(英) |
The statistical annual reports show that in Taiwan the transportation sector has been the third contributor to CO2 emission followed the energy and industrial sectors since 1990. Therefore, the transportation sector is one of primary targets that national energy saving and carbon reduction policy aims at. Hybrid electric vehicle (HEV) is only one branch of the vehicles powered by alternative energy sources developed by governments and major automobile manufacturers. However, due to the relatively mature technology and cheaper price, it has the highest commercial level and adoption rate. This study uses contingent valuation method to investigate the individual attitude, behavior, and socio-economic factors that have an impact on consumers’ willingness to buy and estimates the maximum premium willingness to pay for HEVs. Furthermore, this study analyzes the issues about the change of willingness to buy under reduction and exemption from commodity tax for HEVs and the preference about hypothetically preferential policies as well.
The final number of valid questionnaires is 580, and the main study results show that the understanding of current policy about commodity tax 50% cut for HEVs, the extent of the air pollution in Taiwan endangering their own health, consumers who regard the emissions of CO2 and air pollutant as the most or second important vehicle attribute when they decide to buy a car, consumer who has his/her own business, and the bonus in 2011 or the latest year are statistically significant and positively related to the maximum premium willingness to pay for HEVs, but age has statistically significant and negative effect. In addition, the estimated values of maximum premium willingness to pay for HEVs are about 0.16 million using both OLS and interval regression models, and 0.14 million by ordered probit model.
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| 參考文獻 |
一、 英文文獻與書籍
1. Adler, Thomas, Laurie Wargelin, Lidia P. Kostyniuk, Chris Kavalec, and Gary Occhuizzo. 2003. “Incentives for Alternate Fuel Vehicles: A Large-Scale Stated Preference Experiment.” In: Proceedings of the 10th International Conference on Travel Behaviour Research, August 10–15, Lucerne.
2. Caulfield, Brian, Séona Farrell, and Brian McMahon. 2010. “Examining Individuals Preferences for Hybrid Electric and Alternatively Fuelled Vehicles.” Transport Policy, 17(6)：381–87.
3. Erdem, Cumhur, İsmail Şentürk, and Türker Şimşek. 2010. “Identifying the Factors Affecting the Willingness to Pay for Fuel-Efficient Vehicles in Turkey: A Case of Hybrids.” Energy Policy, 38(6)：3038–43.
4. Hosmer, David W., and Stanley Lemeshow. 2000. Applied Logistic Regression 2nd. New York：John Wiley & Sons, Inc.
5. Hidrue, Michael K., George R. Parsons, Willett Kempton, and Meryl P. Gardner. 2011. “Willingness to Pay for Electric Vehicles and Their Attributes.” Resource and Energy Economics, 33(3)：686–705.
6. Haraya, Eiichi. 2011. “Clarifying the Factors to Decide to Purchase Hybrid Electric Vehicles (HEVs) and Electric Vehicles (EVs).”
7. Kishi, Kunihiro, and Keiichi Satoh. 2005. “Evaluation of Willingness to Buy a Low-Pollution Car in Japan.” Journal of the Eastern Asia Society for Transportation Studies, 6：3121 – 34.
8. Long, Scott J., 1997. Regression Models for Categorical and Limited Dependent Variables. Thousand Oaks：SAGE Publications, Inc.
9. Long, Scott J., and Jeremy Freese. 2006. Regression Models for Categorical Dependent Variables Using Stata 2nd. Texas：Stata Press.
10. Mourato, Susana, Bob Saynor, and David Hart. 2003. “Greening London’s Black Cabs： a Study of Driver’s Preferences for Fuel Cell Taxis.” Energy Policy, 32(5)： 685–95.
11. Potoglou, Dimitris, and Pavlos S. Kanaroglou. 2007. “Household Demand and Willingness to Pay for Clean Vehicles.” Transportation Research Part D : Transport and Environment, 12(4)： 264–74.
二、 中文文獻資料
1. 黃柏維(2009)，「油電混合動力車之動力系統與ISG簡介」，《馬達科技中心數位學習網Motor Express》，第329期。
2. 交通部統計處(2011)，《自用小客車使用狀況調查報告》。
3. 經濟部能源局(2011)，《我國燃料燃燒 CO2排放統計與分析》。
三、 網路資料
1. Fuel Economy：
http://www.fueleconomy.gov/
2. IRS：
http://www.irs.gov/
3. J.D. Power and Associates. 2008. “While Many New-Vehicle Buyers Express Concern for the Environment, Few are Willing to Pay more for an Environmentally Friendly Vehicle.” ：
http://www.jdpower.com/corporate/news/releases/pressre lease.aspx?ID=2008029
4. the Union of Concerned Scientists’’ Hybridcenter.org：
http://www.hybridcenter.org/
5. u-car網路汽車共和國：
http://www.u-car.com.tw/
6. yahoo奇摩車市：
http://tw.autos.yahoo.com/
7. 中央銀行全球資訊網：
http://www.cbc.gov.tw/mp1.html
8. 中華民國交通部：
http://www.motc.gov.tw/ch/index.jsp
9. 台灣中油全球資訊網：
http://www.cpc.com.tw/big5/home/index.asp
10. 全國法規資料庫：
http://law.moj.gov.tw/index.aspx
11. 車輛耗能研究網站：
http://auto.itri.org.tw/
12. 經濟部能源局：
http://www.moeaboe.gov.tw/
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