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姓名 吳奇聯(Chi-lien Wu)  查詢紙本館藏   畢業系所 人力資源管理研究所
論文名稱 服務業國際化人才需求探討-以數位內容產業為例
(The Needs of International Talents in the Service Industry─A Case Study of Digital Content Industry)
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摘要(中) 近年來台灣的產業結構重心已逐漸從製造業轉型為服務業,由於台灣的內需市場不足,使得服務業的發展受到限制,因此服務業的國際化就成了產業升級的關鍵。本研究將根據服務業國際化模式(Patterson & Cicic,1995)、服務出口的成效決定性因素(La、Patterson & Styles,2005)與國際化人力資本(Ruzzier、Antoncic、Hisrich & Konecnik,2007)來做為理論基礎,並以個案研究法探討數位內容產業的國際化人才需求。研究結果發現影響數位內容產業國際化人才需求的主要因素有內容、技術與國際化的策略選擇,政府應建構合適的國際化環境,並輔以政策支持產業的國際化人才培育;當企業決心國際化時,更應長期投入國際化人力資本的累積,以因應國際化環境的嚴峻考驗。
摘要(英) In recent years, Taiwan’’s industrial structure has gradually transformed from the manufacturing to the service. However, due to insufficient capacity requirements of the domestic market, the sustainable growth of the service industry in Taiwan is limited. Therefore, the internationalization of the service industry has become the key to industrial upgrading. In this study, we adopt case study method to explore the needs of international talents in the digital content industry grounded on the theory of the international service mode (Patterson & Cicic, 1995), determinants of export performance (La, Patterson & Styles, 2005) and international human capital (Ruzzier, Antoncic, Hisrich, & Konecnik, 2007). The results show that the factors influencing the needs of international talents in the digital content industry are three kinds of strategic selections, the content, technology and international. The government should build the appropriate international environment and make efforts to cultivate international talents under sound policies that support the industrial growth. When the enterprises determine to be internationalized, they should continuously endeavor to accumulate international human capital to respond to the rapid change of international business environment.
關鍵字(中) ★ 服務業
★ 數位內容產業
★ 國際化人才
關鍵字(英) ★ Service industry
★ Digital content industry
★ International talent
論文目次 中文摘要 I
ABSTRACT II
致謝辭 III
目錄 IV
圖目錄 V
表目錄 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第二章 文獻探討 4
第一節 服務的定義與特性 4
第二節 國際化模式與歷程 11
第三節 服務業國際化人才 25
第四節 綜合討論 29
第三章 數位內容產業發展概況 33
第一節 產業模式 33
第二節 台灣產業現況 38
第三節 人才發展模式 41
第四章 研究方法 47
第一節 個案研究方法 47
第二節 資料蒐集 48
第三節 研究對象 50
第四節 研究資料整理與分析 52
第五節 質性研究的評估 53
第五章 質化資料實證分析 55
第一節 數位內容產業的國際化歷程分析 55
第二節 人才職能內涵與需求分析 65
第三節 人力資源策略 71
第四節 綜合討論 75
第六章 結論與建議 87
第一節 研究發現 87
第二節 管理意涵 89
第三節 研究限制與後續研究建議 92
參考文獻 93
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指導教授 劉念琪(Nien-chi Liu) 審核日期 2012-7-20
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