| 摘要(英) |
Compares to other industry, the development of pet industry in China is behind the normal schedule. If we compare with North America or European market, the development of China Pet market also is way behind. However, there were lots of pet products OEM manufacture started from late 1980. At the time, there were lots of American company come to China to looking for the OEM manufacture for the pet accessory or products. From year 2000, China Pet Industry started to get into a fast growing market due to the fast Nation development. According to the past experience, when average GDP become between USD 3,000 to 8,000, pet economy will get into an explore and fast growing period. Until year 2010, the third level city name called Yi-yang, their GDP is USD 8,250 and the rank of Yi-Yang is 115, which means there are 115 cities should get into the pet product market fast growing or even exploring period, however, this never happened in China. If we follow the step of western countries, China market should have lots of large chain stores for pet product, but the fact is there are none.
In this research, we will follow the past experience from the European and North America countries to compare the pet market in China today to find out the future opportunity and possibility. Go through the document or articles in the past about the theory for the pet market development, compares to China special national condition and humanities, for such big market, why there still like an empty land lie in there as a quiet lady, without any business come to explore. This empty land is waiting for someone who willing to find out this new empty land to assist it can be develop and grow to what it supposed to be. According to the literature, which key elements were leak from China, and what are those problems is those Western countries has never been face to.
In the second chapter, we focus on where the supply chain came from and the large chain store with retail business who has to facing lots of problems in China from related literature. Then it will introduce the scope of pet market, then introduce the market for North America and European market which is two of the most mature pet market in the world. Then we will introduce the current status for China pet market.
In Chapter 3, it will discuss when a large pet shop chain store system when they want to get into China market, what kind of possible problem will hey facing. In the research, we will use SWOT method to analysis the large pet shop chain store in China, and also will discuss the major key element which might affect large pet shop chain store who want so get into China market.
In the Chapter 4, will introduce SCOR business model which already been run for many years in foreign countries and discuss how SCOR will be implement in china market. We also will introduce the CPFR for its structure and concept. We also will discuss when a large pet shop chain store wants to get into China market, what role for CPFR should be played.
In Chapter 5, I will conclude some major points in this research, and also will share with some personal point of view with research restrict. Then I will give some conclusion for some issues from what we found from this research topic. In the last part, I will give some future research direction and related suggestion.
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