以啟發式演算法求解季節性商品之最佳定價

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：71

、訪客IP：3.14.141.148

姓名

蘇建全(Jian-Cyuan Su) 查詢紙本館藏

畢業系所

工業管理研究所

論文名稱

以啟發式演算法求解季節性商品之最佳定價

相關論文

★ 應用失效模式效應分析於產品研發時程之改善	★ 服務品質因子與客戶滿意度關係研究-以汽車保修廠服務為例
★ 家庭購車決策與行銷策略之研究	★ 計程車車隊派遣作業之研究
★ 電業服務品質與服務失誤之探討-以台電桃園區營業處為例	★ 應用資料探勘探討筆記型電腦異常零件-以A公司為例
★ 車用配件開發及車主購買意願探討(以C公司汽車配件業務為實例)	★ 應用田口式實驗法於先進高強度鋼板阻抗熔接條件最佳化研究
★ 以層級分析法探討評選第三方物流服務要素之研究-以日系在台廠商為例	★ 變動良率下的最佳化批量研究
★ 供應商庫存管理架構下運用層級分析法探討供應商評選之研究-以某電子代工廠為例	★ 台灣地區快速流通消費產品銷售預測模型分析研究–以聯華食品可樂果為例
★ 競爭優勢與顧客滿意度分析以中華汽車為例	★ 綠色採購導入對電子代工廠的影響-以A公司為例
★ 以德菲法及層級分析法探討軌道運輸業之供應商評選研究–以T公司為例	★ 應用模擬系統改善存貨管理制度與服務水準之研究-以電線電纜製造業為例

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

[檢視]

[下載]

本電子論文使用權限為同意立即開放。
已達開放權限電子全文僅授權使用者為學術研究之目的，進行個人非營利性質之檢索、閱讀、列印。
請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。

摘要(中)

本論文研究單一零售商，針對其販售有限銷售時間商品於顧客，所面臨的商品定價決策問題。此類問題大多探討在商品銷售期間有限下，零售商尋求最佳定價策略以達到商品銷售營收最大化。本論文則是發展簡易的啟發式演算法來解決零售商所面臨的定價問題，再進一步描述由本研究發展的定價方法求得的定價和收益現象。在研究中，先介紹離散時間定價策略以及宣告折扣策略定價模型，再參考宣告折扣策略定價模型，保留宣告折扣策略定價簡單易懂且容易執行的優點，並消除宣告折扣策略定價無法反應真實銷售情況的缺點，發展以最後一期價格和折扣率為決策變數的啟發式演算法。最後再以數值案例分別探討在保留價格分配參數不隨時間變動以及保留價格分配參數隨時間變動的情況下，離散時間定價、宣告折扣策略定價模型和啟發式演算法三種定價方法的求解結果，衡量與比較三種不同定價決策之績效並解釋其管理意涵。

摘要(英)

This thesis studies pricing policies when selling seasonal goods in retail stores. We consider a retailer who sells a single good during a short sales season, and the cost of the good is a sunk cost. Moreover, the seller orders the good at the beginning of the planning horizon and that reorders are not allowed. We allow a nonhomogeneous Poisson arrival process to describe the arrival of customers to the store, and each customer has an individual reservation price based on which he makes his own purchasing decision. In this research, we first introduce periodic pricing review policy that is the optimal and announced discount policy that consists of an initial price and a fixed discount per period. Although announced discount policy has the advantage that reduces all the management costs associated with changing prices, retailers loses the flexibility to react to market conditions. Therefore, we develop a heuristic pricing policy that consists of the price of the period and a discount rate for eliminating the negative effect resulted from announced discount policy. Finally, we perform two numerical studies to compare the performance of the proposed heuristic to those obtained under the other two pricing policies. We show that our heuristic pricing policy provides the near optimal expected revenue that is better than that obtained by announced discount policy. Briefly, the purpose of this research is to propose a near optimal pricing policy that is simpler to implement in practice for seasonal goods.

關鍵字(中)

★ 季節性商品
★ 動態定價
★ 保留價格

關鍵字(英)

★ Dynamic pricing
★ Reservation prices
★ Seasonal goods

論文目次

目錄
論文提要 i
Abstract ii
目錄 iii
圖目錄 v
表目錄 vi
第一章緒論 1
1.1研究動機 1
1.2研究目的 4
1.3研究架構 6
第二章文獻探討與回顧 8
2.1主觀保留價格 8
2.2定價策略 10
第三章模型和方法論 14
3.1環境設定 14
3.2數學符號定義 16
3.3基本模型介紹 17
3.3.1離散時間定價模型 17
3.3.2宣告折扣策略模型 19
3.4啟發式演算法 23
3.4.1前言 23
3.4.2期初價格與折扣定價模型 24
3.4.3啟發式演算法求解流程 26
第四章數值案例分析 31
4.1前言 31
4.2基本數值案例分析與比較 32
4.2.1基本數值案例—保留價格分配參數不隨時間變動 32
4.2.2兩價格折扣率範圍分析 34
4.2.3基本案例分析—各定價方法績效比較 36
4.3保留價格分配參數變異下分析 42
4.3.1參數設定 42
4.3.2兩價格折扣率範圍分析 45
4.3.3各定價方法績效比較 47
第五章結論與未來研究方向 50
參考文獻 53

參考文獻

Aviv, Y.and Pazgal, A.(2002),Pricing of Short Life-cycle Products through Active Learning, Working paper, Washington University in St. Louis, St. Louis, Mo.
Aviv, Y.and Pazgal, A.(2005),A Partially Observed Markov Decision Process for Dynamic Pricing, Management Sci, Vol. 51,No. 9,1400—1416.
Bass, F.(1980),The Relationship Between Diffusion Rates, Experience Curves and Demand Elasticities for Consumer Durable Technical Innovations, The Journal of Business, Vol. 53, No. 3, S51—S67.
Bitran, G..,R. Caldentey, and S. Mondschein(1998), Coordinating Clearance Markdown Sales of Seasonal Products in Retail Chains, Operations research,Vol.46,No.5, 609—624.
Bitran, G..R.and S.V. Mondschein(1997), Periodic Pricing of Seasonal Products in Retailing, Management Sci, Vol.43, No.1, 64—79.
Bitran, G. and H. Wadhwa(1996), A Methodology for Demand Learning with an Application to the Optimal Pricing of Seasonal Products, Working Paper, MIT Sloan School of Management, 3898—96.
Burnetas, A.N. and G.E. Smith(2000), Adaptive Ordering and Pricing for Perishable Products, Operations Research, Vol.48, No.3,436—443.
Carvalho,A.X. and M.L. Puterman(2003),Dynamic Pricing and Learning over Short Time Horizons, Working paper, University of British Columbia, Vancouver, BC, Canada.
Chatwin, R.E.(2000), Optimal Dynamic Pricing of Perishable Products with Stochastic Demand and A Finite Set of Prices, European Journal of Operational research, Vol.125, 149—174.
Desiraju, R.D.and S.M. Shugan(1999),Strategic Service Pricing and Yield Management, Journal of Marketing,Vol.63,44—56.
Dolan, R.J. and A.P. Jeuland(1981),Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies, Journal of Marketing, Vol. 45, No.1, 52—62.
Elmaghraby, W. and P. Keskinocak(2003), Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions, Management Sci,Vol.49, No.10,1287—1309.
Feng, Y. and G.. Gallego(1995), Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares, Management Sci,Vol.41,No.8, 1371—1391.
Feng, Y. and G.. Gallego(1996), Perishable Asset Revenue Management with Markovian Time Dependent Demand Intensities, Management Sci, Vol.46, No.7, 941—956.
Friend, S. and P.H. Walker(2001), Welcome to the New World of Merchandising, Harvard Business Review, Vol.79, Issue 10, 13—3141.
Gallego, G. and G.J. van Ryzin(1994), Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons, Management Sci, Vol.40, No.8, 999—1020.
Kalish, S.(1983), Monopolist Pricing with Dynamic Demand and Production Cost, Marketing Sci, Vol.2, No.2,135—159.
Kincaid, W.M. and D.A. Darling(1963), An Inventory Pricing Problem, Journal of Mathematical Analysis and Applications 7, 183—208.
Kinberg, Y. and A.G. Rao(1975), Stochastic Models of a Price Promotion, Management Sci, Vol.21, No.8, 897—907.
Lazear, D.P.(1986), Retail Pricing and Clearance Sales, The American Economic Review, Vol.76, No.1, 14—32.
Li, L.(1988), A Stochastic Theory of the Firm, Mathematics of Operations Research, Vol. 13, No.3, 447—466.
Miller, B.L.(1968), Finite State Continuous Time Markov Decision Processes with a Finite Planning Horizon, SIAM Journal of Control and Optimization, Vol.6, No.2, 266—280.
Robinson, B. and C. Lakhani(1975), Dynamic Pricing Models for New Product Pricing, Management Sci,Vol.21, No.10, 1113—1122.
Smith, S.A., and D.D. Achabal(1998), Clearance Pricing and Inventory Policies for Retail Chains, Management Sci,Vol.44, No.3, 285—300.
Stadje, W.(1990), A Full Information Pricing Problem for the Sale of Several Identical Commodities, Mathematical Methods of Operations Research, Vol. 34, No.3, 161—181.
柯珮崎（2006），以近似法求解季節性商品之最佳定價，國立中央大學工業管理研究所碩士論文。

指導教授

葉英傑(Ying-Chieh Yeh)

審核日期

2007-6-25

推文