發展供應鏈利潤最大化模型與通路協調—以eBay之網路商店為例

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：45

、訪客IP：3.145.110.99

姓名

王棠業(Tang-Yeh Wang) 查詢紙本館藏

畢業系所

工業管理研究所

論文名稱

發展供應鏈利潤最大化模型與通路協調—以eBay之網路商店為例
(Develop the Profit Maximization Model for Supply Chain with Channel Coordination : A Case Study for eBay’s e-Store)

相關論文

★ 應用灰色理論於有機農產品之經營管理— 需求預測及關鍵成功因素探討	★ NAND型Flash價格與交運量預測在風險分析下之決策模式
★ 工業電腦用無鉛晶片組最適存貨政策之研究-以A公司為例	★ 砷化鎵代工廠磊晶之最適存貨管理-以W公司為例
★ 資訊分享&決策制定下產銷協同關係之研究 -以IC設計業為例	★ 應用分析層級法於電子化學品業委外供應商評選準則之研究
★ 應用資料探勘於汽車售服零件庫存滯銷因素分析-以C公司為例	★ 多目標規劃最佳六標準差水準: 以薄膜電晶體液晶顯示器C公司製造流程為例
★ 以資料探勘技術進行消費者返廠定期保養之實證研究	★ 以價值鏈觀點探討品牌公司關鍵組織流程之取決-以S公司為例
★ 應用產銷協同規劃之流程改善於化纖產業-現況改善與效益分析	★ 權力模式與合作關係對於報價策略之影響研究—以半導體產業A公司為例
★ 應用資料探勘於汽車製造業之庫存原因分析	★ 以類神經網路預測代工費報價---以中小面板產業C公司為例
★ 電路板產業存貨改善研究-以N公司為例	★ 運用六標準差改善機台備用零件(Spare parts)存貨管理

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

[檢視]

[下載]

本電子論文使用權限為同意立即開放。
已達開放權限電子全文僅授權使用者為學術研究之目的，進行個人非營利性質之檢索、閱讀、列印。
請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。

摘要(中)

本文調查著名拍賣網站—eBay之網路商店（e-store）的收費方式與結構，從而建構單一供應商（賣家）與單一零售商（eBay）之供應鏈體系，且在面對需求與價格相依之環境下，發展四種不同之供應鏈整合策略，分別為集中型通路策略、非寄售與非營收分享策略、固定營收分享比例之寄售與營收分享策略與營收分享比例隨售價遞減之寄售與營收分享策略。
在集中型通路策略下，整體通路視為單一決策者，並產生最佳的整體利潤；在非寄售與非營收分享策略下，賣家以批發價賣斷商品給eBay，期以最大化自身利潤；在固定營收分享比例之寄售與營收分享策略下，當賣家將商品寄售時，eBay會制定固定營收分享比例，以達自身利潤最大化；在營收分享比例隨售價遞減之寄售與營收分享策略下，eBay會於賣家將商品寄售時，制定依零售價遞減之營收分享比例，以獲取最大利潤。
本文旨在量化並分析賣家和eBay採取上述不同之銷貨策略所產生的價值。結果發現不論是何種寄售與營收分享策略皆比非寄售與非營收分享策略能為整體供應鏈帶來更大的利潤，且當營收分享比例越低時，供應鏈總利潤會越高。

摘要(英)

This study surveyed well known auction sites-eBay’’s online store (e-store) with the fee structure, and thus built a single supplier (seller) and a single retailer (eBay) of the supply chain system. Then we developed four different strategies, namely, centralized channel strategy, non-consignment and non-revenue-sharing strategy, revenue sharing with consignment based on the proportion of fixed revenue share and revenue sharing with consignment based on the proportion of varied revenue share.
In the centralized strategy, the overall channel as a single decision-maker, and produces the best overall profit. In the non-consignment and non-revenue-sharing strategy, the seller sells goods to eBay with wholesale price to maximize their own profit. In the revenue sharing with consignment based on the proportion of fixed revenue share, eBay will draws up a fixed percentage of revenue sharing in order to maximize their own profit. In the revenue sharing with consignment based on the proportion of varied revenue share, eBay develops the revenue-sharing ratio decreases with the retail price to obtain the greatest possible profit.
This study analyzed the value generated from four different strategies. The results showed that regardless of what kind of consignment and revenue sharing strategies will produce greater profit than non-consignment and non-revenue-sharing strategy in the supply chain, and when the lower proportion of revenue sharing, the total supply chain profit higher.

關鍵字(中)

★ eBay
★ 寄售
★ 營收分享
★ 通路協調
★ 電子商務

關鍵字(英)

★ eBay
★ consignment
★ revenue sharing
★ channel coordination
★ E-commerce

論文目次

中文摘要.......... i
英文摘要.........ii
目錄......iii
圖目錄... v
表目錄... vi
第一章、序論...... 1
1.1 研究動機...... 1
1.2 研究背景...... 3
1.3 研究目的...... 6
1.4 研究架構...... 7
第二章、文獻探討.. 9
2.1 通路協調（Channel coordination）..........9
2.2 電子商務與網路商店（Electronic commerce and online stores）.......... 11
2.3 寄售（Consignment）.... 13
2.4 營收分享（Revenue sharing）.............. 14
2.5 上架費（Slotting allowance）............. 16
第三章、模型建構........... 19
3.1 前言.......... 19
3.2 策略定義............... 19
3.3 模型基本假設與研究情境................20
3.4 符號設定與說明......... 22
3.5策略0—集中型通路模型... 23
3.6 分散型通路模型 ......24
3.6.1 策略1—非寄售與非營收分享模型.......... 24
3.6.2 策略2—固定營收分享比例之寄售與營收分享模型..... 27
3.6.3 策略3—營收分享比例隨售價遞減之寄售與營收分享模型 ....32
第四章、數值分析........... 36
4.1 參數設定............... 36
4.2 數值分析............... 36
4.3 柏拉圖改善.... 39
4.3.1 通路協調後之策略2的柏拉圖改善.......... 39
4.3.2 策略3之柏拉圖改善.... 41
4.4 敏感度分析.... 43
4.4.1 策略2各參數變動對各成員利潤與總利潤之敏感度分析... 43
4.4.2 策略3各參數變動對各成員利潤與總利潤之敏感度分析... 48
第五章、結論與建議......... 51
5.1 結論.......... 51
5.2 未來研究方向........... 52
參考文獻.......... 53
附錄.............. 60

參考文獻

[1] APICS Dictionary (2005), 11th Edition.
[2] Arshinder, AK, and SG Deshmukh (2008), Supply chain coordination : Perspectives, empirical studies and research directions, International Journal of Production Economics, Vol.115, No.2, 316-335.
[3] Bernstein, F, F Chen, and A Federgruen (2006), Coordinating Supply Chains with Simple Pricing Schemes : The Role of Vendor-Managed Inventories, Management Science, Vol. 52, No. 10, 1483–1492.
[4] Bernstein, F, JS Song, and X Zheng (2008), “Bricks-and-mortar” vs. “clicks-and-mortar” : An equilibrium analysis, European Journal of Operational Research, Vol. 187, No. 3, 671–690.
[5] Bacarin, E, ERM Madeira, and CB Medeiros (2008), Contract E-Negotiation in Agricultural Supply Chains, International Journal of Electronic Commerce, Vol. 12, No. 4, 71-97.
[6] Bock, GW, SYT Lee, and HY Li (2007), Price Comparison and Price Dispersion : Products and Retailers at Different Internet Maturity Stages, International Journal of Electronic Commerce, Vol. 11, No. 4, 101-124.
[7] Bloom, PN, GT Gundlach, and JP Cannon (2000), Slotting allowances and fees: schools of thought and the views of practicing managers, Journal of Marketing, Vol. 64, No. 2, 92-108.
[8] Brynjolfsson, E, and MD Smith (2000), Frictionless Commerce？A Comparison of Internet and Conventional Retailers, Management Science, Vol. 46, No. 4, 563-585.
[9] Bolen, WH (1988), Contemporary Retailing, Third Edition, Prentice-Hall, Englewood Cliffs, NJ.
[10] Cattani, KD, WG Gilland, and JM Swaminathan (2004), Coordinating traditional and internet supply chains, D Simchi-Levi, D Wu, and M Shen, eds. Handbook of Quantitative Supply Chain Analysis Modeling in the E-Business Era, Kluwer Academic Publishers, Boston, Massachusetts, 643-677.
[11] Cooper, M, LM Ellram, JT Gardner, and AM Hanks (1997), Meshing Multiple Alliances, Journal of Business Logistics, Vol. 18, No. 1, 67-89.
[12] Corbett, CJ (2001), Stochastic inventory systems in a supply chain with asymmetric information: cycle stocks, safety stocks, and consignment stock, Operational Research, Vol. 49, No. 4, 487-500.
[13] Chen, JM, HL Cheng, and MC Chien (2008), Profit-maximization models for a manufacturer-retailer channel under consignment and revenue sharing contract, Journal of the Chinese Institute of Industrial Engineers, Vol. 25, No. 5, 413-422.
[14] Cachon, GP, and MA Lariviere (2001), Turning the supply chain into a revenue chain, Harvard Business Review, March, 20-21.
[15] Cachon, GP, and S Netessin (2004), Game theory in supply chain analysis, In: Simchi-Levi, D., Wu, S.D., Shen, M. (Eds.), Supply Chain Analysis in the eBusiness Era. Kluwer.
[16] Cachon, GP, and MA Lariviere (2005), Supply chain coordination with revenue-sharing contracts: strengths and limitations, Management Science, Vol. 51, No. 1, 30-44.
[17] Chauhan, SS, and JM Proth (2005), Analysis of a supply chain partnership with revenue sharing, International Journal Production Economics, Vol. 97, No. 1, 44-51.
[18] Coupe, K (2004), How to beat the slotting allowance addiction, Chain Store Age, Vol. 80, No. 7, 42-43.
[19] Ding, D, and J Chen (2008), Coordinating a three level supply chain with flexible return policies, Omega, Vol. 36, No. 5, 865 – 876.
[20] Desiraju, R (2001), New product introductions, slotting allowances, and retailer discretion, Journal of Retailing, Vol. 77, No. 3, 335-358.
[21] Forman, C, A Ghose, and A Goldfarb (2009), Competition Between Local and Electronic Markets-How the Benefit of Buying Online Depends on Where You Live, Management Science, Vol. 55, No. 1, 47-57.
[22] Giannoccaro, I, and P Pontrandolfo (2004), Supply chain coordination by revenue sharing contracts, International Journal Production Economics, Vol. 89, No. 2, 131-139.
[23] Gerchak, Y, and Y Wang (2004), Revenue-sharing vs. wholesale-price contracts in assembly systems with random demand, Production and Operations Management, Vol. 13, No. 1, 23-33.
[24] Jaber, MY, and SK Goyal (2008), Coordinating a three-level supply chain with multiple suppliers : a vendor and multiple buyers, International Journal of Production Economics, Vol. 116, No.1, 95-103.
[25] Koulamas, C (2006), A Newsvendor Problem with Revenue Sharing and Channel Coordination, Decision Sciences, Vol. 37, No. 1, 91-100.
[26] Kelly, K (1991), The antitrust analysis of grocery slotting allowances: the precompetitive case, Journal of Public Policy & Marketing, Vol. 10, No. 1, 187-198.
[27] King, RC, R Sen, and M Xia (2004), Impact of Web-based e-Commerce on Channel Strategy in Retailing, International Journal of Electronic Commerce, Vol. 8, No. 3, 103-130.
[28] Kuksov, D, and A Pazgal (2007), The effects of costs and competition on slotting allowances, Marketing Science, Vol. 26, No. 2, 259-267.
[29] Lariviere, MA, and V Padmanabhan (1997), Slotting allowances and new product introductions, Marketing Science, Vol. 16, No. 2, 112-128.
[30] Li, S, and Z Hua (2008), A note on channel performance under consignment contract with revenue sharing, European Journal of the Operational Research, Vol. 184, No. 2, 793-796.
[31] Li, J, and L Liu (2008), Supply chain coordination with manufacturer’s limited reserve capacity : An extended newsboy problem, International Journal of Production Economics, Vol. 112, No.2, 860-868.
[32] Mahadevan, B (2000), Business model for internet based e-commerce : An anatomy, California Management Review, Vol. 42, No. 4, 55-69.
[33] Mortimer, JH (2002), The effects of revenue-sharing contracts on welfare in vertically-separated markets: evidence from the video rental industry, Harvard Institute of Economic Research, Discussion Paper No. 1964.
[34] Maples, L (2005), Pay now or defer, Journal of Accountancy, Vol. 200, No. 5, 91-94.
[35] Mentzer, JT, W DeWitt, JS Keebler, S Min, NW Nix, and CD Smith (2001), Defining Supply Chain Management, Journal of Business Logistics, Vol.22, No. 2, 1-25.
[36] Nome, TD (1999), To fee or not to fee, Supermarket Business, Best of Class, 15-18.
[37] Pasternack, BA (2001), The capacitated newsboy problem with revenue sharing, Journal of Applied Mathematics and Decision Sciences, Vol. 5, No. 1, 21-33.
[38] Pasternack, BA (2002), Using revenue sharing to achieve channel coordination for a newsboy type inventory model, J Geunes, PM Pardalos, HE Romeijn, eds. Supply Chain Management: Models, Applications, and Research Directions, Kluwer Academic Publishers, London, 117-136.
[39] Rao, AR, and H Mahi (2003), The price of launching a new product: empirical evidence on factors affecting the relative magnitude of slotting allowances, Marketing Science, Vol. 22, No. 2, 246-268.
[40] Sahin, F, and EP Robinson (2005), Information sharing and coordination in make-to-order supply chains, Journal of Operations Management, Vol. 23, No. 6, 579–598.
[41] Stylianou, AC, RL Kumar, and SS Robbins (2005), Pricing on the Internet and in Conventional Retail Channels : A Study of Over-the-Counter Pharmaceutical Products, International Journal of Electronic Commerce, Vol. 10, No. 1, 135-148.
[42] Sarmah, SP, D Acharya, and SK Goyal (2007), Coordination and profit sharing between a manufacturer and a buyer with target profit under credit option, European Journal of Operational Research, Vol. 182, No. 3, 1469–1478.
[43] Steinfield, C, H Bouwman, and T Adelaar (2002), The Dynamics of Click-and-Mortar Electronic Commerce : Opportunities and Management Strategies, International Journal of Electronic Commerce, Vol. 7, No. 1, 93-119.
[44] Spiller, P, and GL Lohse (1998), A Classification of Internet Retail Stores, International Journal of Electronic Commerce, Vol. 2, No. 2.
[45] Sullivan, MW (1997), Slotting allowances and the market for new products, Journal of Law and Economics, Vol. 40, No. 2, 461-493.
[46] Sudhir, K, and VR Rao (2006), Do slotting allowances enhance efficiency or hinder competition, Journal of Marketing Research, Vol. 43, No. 2, 137-155.
[47] Swaminathan, JM, and SR Tayur (2003), Models for Supply Chains in E-Business, Management Science, Vol. 49, No. 10, 1387-1406.
[48] Taylor, TA (2002), Supply Chain Coordination Under Channel Rebates with Sales Effort Effects, Management science, Vol. 48, No. 8, 992–1007.
[49] Valentini, G, and L Zavanella (2003), The consignment stock of inventories: industrial case and performance analysis, International Journal of Production Economics, Vol. 81-82, 215-224.
[50] Van der Veen, JAA, and V Venugopal (2005), Using revenue sharing to create win-win in the video rental supply chain, Journal of the Operational Research Society, Vol. 56, No. 7, 757-762.
[51] Wang, H (2006), Slotting allowances and retailer market power, Journal of Economic Studies, Vol. 33, No. 1, 68-77.
[52] Wilkie, WL, DM Desrochers, and GT Gundlach (2002), Marketing research and public policy: the case of slotting fees, Journal of Public Policy & Marketing, Vol. 21, No. 2, 275-288.
[53] Wang, Y, L Jiang, and ZJ Shen (2004), Channel performance under consignment contract with revenue sharing, Management Science, Vol. 50, No. 1, 34-47.
[54] Williams, MK (2000), Making consignment- and vendor- managed inventory work for you, Hospital Materiel Management Quarterly, Vol. 21, No. 4, 59-63.
[55] Wang, CX, and M Benaroch (2004), Supply chain coordination in buyer centric B2B electronic markets, International Journal of Production Economics, Vol. 92, No.2, 113-124.
[56] Xu, K, Y Dong, and PT Evers (2001), Towards better coordination of the supply chain, Transportation Research, Part E, Vol. 37, No. 1, 35-54.
[57] Xia, Y, B Chen, and P Kouvelis (2008), Market-Based Supply Chain Coordination by Matching Suppliers’ Cost Structures with Buyers’ Order Profiles, Management Science, Vol. 54, No. 11, 1861–1875.
[58] Xie, M, and J Chen (2005), Studying Retailer Strategies through an Integrated E-Business Model-a Multi-Agent Approach, International Journal of Management Science, Vol. 11, No. 3, 1-18.
[59] Yao, Z, CH Leung, and KK Lai (2008a), The effectiveness of revenue-sharing contract to coordinate the price-setting newsvendor products’ supply chain, Supply Chain Management, Vol. 13, No. 4, 263-271.
[60] Yao, Z, CH Leung, and KK Lai (2008b), Manufacturer’s revenue-sharing contracts and retail competition, European Journal of Operational Research, Vol. 186, No. 2, 637-651.
[61] Yoo, B, V Choudhary, and T Mukhopadhyay (2007), Electronic B2B Marketplaces with Different Ownership Structures, Management Science, Vol. 53, No. 6, 952-961.
[62] Zhou, YW, J Min, and SK Goyal (2008), Supply-chain coordination under an inventory-level-dependent demand rate, International Journal of Production Economics, Vol. 113, No.2, 518-527.
[63] Zhou, YW (2009), Two-echelon supply chain coordination through the unified number of annual orders, International Journal of Production Economics, Vol. 117, No.1, 162-173.
[64] Zhuang, Y, and AL Lederer (2003), An Instrument for Measuring the Business Benefits of E-Commerce Retailing, International Journal of Electronic Commerce, Vol. 7, No. 3, 65-99.

指導教授

陳振明(Jen-Ming Chen)

審核日期

2009-7-2

推文