經營模式元件橋接關係之分析

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楊豐豪(Feng-Hao Yang) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

經營模式元件橋接關係之分析
(Bridge roles Analysis of Business Model)

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摘要(中)

現代的經營模式越變越複雜，很多經營模式裡決定性的成功因素並不容易被立即察覺，再加上人們處理複雜資訊的能力有限，所以本研究以因果脈絡圖來呈現企業的經營模式。在因果脈絡圖中含有豐富的經營模式資訊，本研究僅針對扮演經營模式活動之間的整合角色來進行探討。研究發現企業的某些經營模式活動會整合零散的活動，使經營模式的活動之間彼此接軌互相整合。
根據企業在產業鍊上的活動情形，這些扮演整合角色的活動其架構也會不同。本研究也發現根據企業在產業鍊上的活動情形，驅動出整合角色的經營模式元件以及整合角色驅動出的經營模式元件也會有所不同，顯示出企業在發展整合活動以及利用整合活動驅動元件上，不同類型的企業有著其獨特的操作情況。

摘要(英)

Nowadays business model has been complicated, so many sucessful factors of business model can’t be found immediately. Besides, we have limited ability of dealing with complicated information. This essay represents business model with casual maps.
A causal map include plenty of information of business model. This essay discuss the intergrated role among business activities.We find that some business activities integrate the sacttered activities in order to relate business activities and intergrate business activities.
According to firm’s role in value chain, the architecture of those integrated activities is different, it can be find that they employ different business component to derives those integrated roles, and they employ those integrated roles to derive different bisiness component. In a word, different types of business model has unique way of applying business activities to integrate business model and exercise those integrated roles.

關鍵字(中)

★ 橋接
★ 社會網路分析
★ 因果脈絡圖
★ 經營模式
★ 紮根分析

關鍵字(英)

★ business model
★ causal map
★ bridge
★ ground theory
★ social network analysis

論文目次

第一章緒論 1
第一節研究背景與動機 1
第二節研究目的 3
第二章文獻探討 4
第一節經營模式的演進 4
第二節運用認知圖呈現經營模式結構 22
第三節因果脈絡圖的建構與結構特徵 26
第三章研究方法 30
第一節紮根分析理論 30
第二節紮根案例的製作以及編碼過程 36
第三節網路方析方法 47
第四章經營模式主要元件之紮根分析 54
第一節紮根個案介紹 54
第二節經營模式主要元件之紮根內涵 65
第三節經營模式主要元件紮根基礎之檢討 129
第五章經營模主要元件之社會網路分析 137
第一節個案的分類 137
第二節經營模式切點與橋接之分析 144
第三節不同經營模式類型之切點與橋接的結構特徵分析 208
第六章結論與建議 226
第一節研究發現 226
第二節實務建議 234
第三節後續研究與研究限制 236
參考文獻 239

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指導教授

蔡明宏(Ming-Hung Chua)

審核日期

2007-7-18

推文