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姓名 劉怡吟(Yi-yin Liu)  查詢紙本館藏   畢業系所 產業經濟研究所
論文名稱 汽油價格對台灣汽車市場需求的影響
(The effects of gasoline prices to Taiwan domestic cars demand)
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摘要(中) 由於近年來國內汽油價格受到國際油價的衝擊持續的上漲,導致台灣國產汽車的銷售量嚴重萎縮,但是汽車銷售價卻沒有明顯的調漲。本論文旨在探討汽油價格與台灣國產車的需求是否具有關連性,在汽油價格上漲下,消費者是否傾向購買高燃油效率汽車以及廠商業者亦是否提高新車的燃油效率標準,推出高品質的省油車。於是本文藉由所蒐集1997~2008年的汽車銷售量、觀察到的特性及汽油價格資料,利用間斷選擇模型 ( discrete choice model )所發展出的市場佔有率模型以及存活機率模型估計油價對國產車需求的影響。
研究結果得出三大結論:第一是汽油價格上漲將造成國產車的銷售下降,但相對的刺激高燃油效率車的銷售增加;而汽車銷售市佔率對每公里的燃油消費的需求彈性為-7.05,隱含具有高的敏感度。第二是國瑞、台灣本田、裕隆、中華、馬自達、三陽、福特六和、小型及中低價位汽車在面對高油價下,其銷售量有提高的趨勢,對汽油價格較具有高度敏感性。第三是省油車在市場上的存活時間比耗油車的存活時間久。
摘要(英) In recent years, domestic gasoline prices by the impact of international oil prices continue to rise, leading to Taiwan’’s domestic automobile sales seriously decline. But the prices of cars are no obvious increase in recent years. The purpose of this paper is to investigate the relation of gasoline prices and the demand of Taiwan’’s automobiles. We consider whether consumers prefer to buy high fuel efficient cars and firms also increase automobile fuel efficiency standards under the high gasoline prices.
This study uses the market share model which the discrete choice model developed as well as the survival probability model to estimate the impact of gasoline prices on the demand of domestic cars. Our data consists of 584 car models including sales, related characteristics and gasoline prices from 1997 to 2008.
Our empirical results show three major conclusions: First, gasoline prices will cause domestic car sales fell, but the sales of high fuel efficient cars will relatively increase. In addition, the elasticity of automobile market shares with fuel consumption is -7.05. The second is that the sales of Kuozui, Taiwan Honda, Yulon, China Motor Corporation, MAZDA, Sayang, Ford, small car and low-price cars have increased under high gasoline prices. The third is that high fuel efficient vehicles survive longer than low fuel efficient vehicles in the market.
關鍵字(中) ★ 油價
★ 存活機率
★ 市場佔有率
★ 國產車
★ 汽車市場
關鍵字(英) ★ market share model
★ gasolin price
★ domestic cars
★ survival model
論文目次 第一章 緒論..................................1
第一節 研究動機與目的.......................1
第二節 研究方法.............................3
第二章 台灣汽車市場現況......................5
第一節 台灣汽車市場與汽車用油概況...........5
第二節 汽車燃油效率及燃油消費的相關政策....13
第三節 台灣國產汽車的燃油效率趨勢..........20
第三章 文獻回顧.............................24
第四章 研究方法.............................31
第一節 市場佔有率模型......................31
第二節 存活機率模型........................33
第三節 資料來源............................34
第四節 實證模型的變數結構..................34
第五節 汽車特性的基本敘述統計..............37
第五章 實證結果.............................41
第一節 市場佔有率模型之實證結果............41
第二節 汽車特性的油價效果對銷售量之影響....46
第三節 存活機率模型........................49
第六章 結論.................................53
第一節 研究結果............................53
第二節 未來研究方向........................54
參考文獻.....................................55
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2. Linn, Joshua, and Thomas Klier. 2007. “Gasoline prices and the demand for new vehicles: evidence from monthly sales data.” Unpublished.
3. Berry, Steven, James Levinsohn, and Ariel Pakes. 1995. “Automobile Prices in Market Equilibrium.” Econometrica, 63(4):841-90.
4. Bento, Antonio M., Lawrence H. Goulder, Emeric Henry, Mark R. Jacobsen, and Roger H. von Haefen. 2006. “Distributional and Efficiency Impacts of Gasoline Taxes: An Econometrically Based Multi-Market Study.” American Economic Review, 95 (2):282–87.
5. Goldberg, Pinelopi K. 1998. “The Effects of the Corporate Average Fuel Efficiency Standards in the US.” Journal of Industrial Economics, 46(1):1-33.
6. Li, Shanjun, Roger H. Von Haefen, and Christopher Timmins. 2008. “How Do Gasoline Prices Affect Fleet Fuel Economy?” NBER Working Paper W14450.
7. Austin, David, and Terry Dinan. 2005. “Clearing the Air: The Costs and Consequences of Higher CAFE Standards and Increased Gasoline Taxes.” Journal of Environmental Economics and Management, 50(3):562–82.
8. West, Sarah E., and Roberton C. Williams III. 2005. “The Cost of Reducing Gasoline Consumption.” The American Economic Review, 95(2):294–99.
9. Parry, Ian, W. H., Margaret Walls, and Winston Harrington. 2007. “Automobile Externalities and Policies.” Journal of Economic Literature, 45(2): 377–99.
10. Ahn, Jiwoon, Gicheol Jeong, and Yeonbae Kim. 2007. “A forecast of household ownership and use of alternative fuel vehicles: A multiple discrete- continuous choice approach.” Energy Economics, 30(5):2091-2104.
11. Chouinard, Hayley H., and Jeffrey M. Perloff. 2007. “Gasoline Price Differences: Taxes, Pollution Regulations, Mergers, Market Power, and Market Conditions.” The B.E. Journal of Economic Analysis & Policy, 7(1), Article 8.
12. Copeland, Adam M., and George J. Hall. 2005 “The Response of Prices, Sales and Output to Temporary Changes in Demand.” Cowles Foundation Discussion Paper 1543.
13. Corrado, Carol A., Maria Ward Otoo, and Wendy E. Dunn. 2006. “Incentives and Prices for Motor Vehicles: What Has Been Happening In Recent Years?” Finance and Economics Discussion Series Working Paper 2006-09.
14. Nevo, Aviv. 2000. “A Practitioner’s Guide to Estimation of Random-Coefficients Logit Models of Demand.” Journal of Economics and Management Strategy, 9(4):513-548.
15. West, Sarah E. 2004. “Distributional Effects of Alternative Vehicle Pollution Control Policies.” Journal of Public Economics, 88(3-4):735-57.
16. Berkovec, James. 2005. “New Car Sales and Used Car Stocks: A Model of the Automobile Market.” The Rand Journal of Economics, 16(2):195-214.
17. Parry, Ian W. H., and Kenneth A. Small. 2005. “Does Britain or the United States Have the Right Gasoline Tax?” American Economic Review, 95 (4):1276–89.
18. Small, Kenneth A., and Kurt Van Dender. 2007. “Fuel Efficiency and Motor Vehicle Travel: The Declining Rebound Effect.” Eergy Journal, 28(1):25–51.
19. Williams III, Roberton C. 2005. “An Estimate of the Optimal Second-Best Gasoline Tax Considering Both Efficiency and Equity.” University of Texas at Austin Working Paper H21.
指導教授 劉錦龍(Jin-long Liu) 審核日期 2009-6-22
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