| 摘要(英) |
Competition in the market of ocean shipping industry is escalating in recent years due to the phenomena of globalization. An obvious trend in this market is the ever increasing merger and acquisition activities. As a result of synergy, bigger players are getting upper hands in the game. At the same time, shipping companies also embark on ordering vessels with larger capacity. Their obvious strategy is to rapidly increase their market share to gain economy of scale and coverage of operational regions.
This study adopts a case study approach to look into a foreign ocean shipping company operating in Taiwan. Since freight forwarding charge and delivery time has long been treated as the key factors in operation strategies for shipping companies, this study attempts to analyze the related operation data of this company and their competitors, so as to look into the influence of these two factors on business performance of the company. This study will further analyze the effects of different shipping lines on the results.
Results indicate that the business performance of this company is not influenced by freight forwarding charge. In addition, delivery time also has the same effects. However, and important finding is that the effects of freight charge and delivery time on performance is different for different shipping lines. For example, the absolute price of freight will positively influence performance for the South Africa (RSA) line, while not for the South American line. As for delivery time, different effects are also found between delivery time and performance.
Apart from the statistical analysis, interviews with the CEO and other related salesperson and managers were carried out. The purpose is to reflect on the results and to discuss the possible implications. Conclusion is as follows:
The freight forwarding charge and delivery time of ocean shipping have different influences on business performance under different shipping lines. In other words, shipping company should adopt different strategies and methods for different shipping lines. |
| 參考文獻 |
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