Wiki使用者與使用行為之研究

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：38

、訪客IP：3.137.177.241

姓名

劉欣峻(Hsin-Chun Liu) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

Wiki使用者與使用行為之研究
(A study of user acceptance of Wiki.)

相關論文

★ 以破壞性創新理論分析中國山寨產業--以手機產業為例	★ 初探線上遊戲對未來領導力的影響
★ 研究機構之開放創新模式－以工研院為例	★ 影響個人在虛擬社群環境中知識分享因素之探討
★ 醫療院所科技化服務創新與組織能力關係之研究	★ 社會網路服務網站的利益—以Facebook為例
★ 協同寫作工具對寫作成效的影響	★ 部落格之網路口碑評比機制平台管理與應用
★ 虛擬貨幣交易平台之實現	★ 數位匯流創新經營模式研究 - 以台灣電信業者為例
★ SNS遊戲影響社會網路服務持續使用之探討	★ 網路團體購物之使用者行為分析
★ 探討微網誌使用者持續使用意圖之研究	★ 如何透過Facebook成員轉送線上內容來行銷？
★ 臉書看世界，你!Travel了嗎	★ 跨部門情境下Wiki對協同合作成效影響之研究

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 ( 永不開放)

摘要(中)

由於Wiki在集體協作上具有公開性、即時性、直接性與具有歷史存檔性等特性，在知識的分享與蒐集的應用，更是受到各方的重視。Google與摩托羅拉等企業都利用Wiki系統作為內部溝通或知識管理的工具。但目前卻鮮少學術研究針對此主題進行相關的研究。為了更進一步了解Wiki的發展因素與前景，本研究將以Wiki使用者為主題，初步探究使用者的使用行為，以深入了解影響Wiki採用的因素，並提供未來研究及實務上的有價建議。
在研究理論與方法上，本研究以整合性科技接受模式為基礎，發展出本研究－Wiki使用者對Wiki接受行為之研究假設模式，透過問卷調查收集215份有效問卷進行量化統計分析，問卷研究結果顯示（1）「績效預期」、「努力預期」、「促成環境」與「使用者涉入」等四項會正向影響Wiki的使用意圖。（2）「社會影響」對Wiki的使用意圖沒有顯著的影響。（3）「使用者涉入」對使用意圖的影響力最大，此與目前逐漸以使用者為中心之資訊服務發展潮流相符。
本研究結果可提供做為未來新的Wiki系統的建議，以提升新系統的可行性與適用性。雖然本研究以中文使用者為研究對象，所得之結果亦可給Wiki跨語言研究作為參考。

摘要(英)

Mass collaboration with openness, instant update, direct, and historical backups, the characteristics of Wiki earn it attention in applications of knowledge collection and sharing. Many companies such as Google and Motorola utilize Wiki system as it in-house application for communication or knowledge management, but academic studies on this or related topic is rarely researched. To further understand Wiki’s cause of development and it future, this research is based on investigation of behavior of Wiki users and it initiative cause to provide useful suggestion for future research and practical usage.
In research methodology, this research is compiled base on UTAUT （Unified Theory of Acceptance and Use of Technology）. To investigate Wiki users’ acceptance behavior, through valid questionnaires, the result shows: 1） performance expectancy, effort expectancy, facilitating conditions and user involvement have positive effect on Wiki users’ intention of use. 2） Social influences have no significant effect on Wiki user. 3） User involvement has the most significant effect on Wiki users’ intention of use. This shows correspondence to current IT services’ trend which end user plays the most important role.
The research result may be utilized for future Wiki system development suggestions, to improve on its usability and adaptability. Although this research is based on Chinese users, the research result may be used as reference for all other languages.

關鍵字(中)

★ 整合性科技接受模型
★ Wiki
★ 科技接受模式

關鍵字(英)

★ Wiki
★ Technology Acceptance Model
★ UTAUT Model

論文目次

第一章緒論1
第一節研究背景與動機1
第二節研究目的3
第三節研究架構與流程3
第二章文獻探討5
第一節 Wiki 5
第二節科技接受行為理論9
第三節使用者涉入18
第三章研究方法23
第一節研究架構23
第二節研究假說24
第三節變數定義與衡量26
第四節問卷設計與資料分析方法31
第四章資料分析與結果34
第一節研究前測分析34
第一節樣本結構分析35
第二節信度效度分析39
第三節結構方程模式分析43
第四節其他統計分析48
第五章結論及建議54
第一節研究結論54
第二節管理意涵56
第三節研究限制57
第四節後續研究建議58
參考文獻60
附錄：本研究正式問卷63

參考文獻

Adams, D. A., R. R. Nelson, and P. A. Todd. "Perceived Usefulness, Ease of use, and Usage of Information," MIS Quarterly （16:2）, Jun, 1992, pp. 227.
Ajzen, I. From Intentions to Actions: A Theory of Planned Behavior, Springer Verlag, New York, 1985.
Al-Khaldi, M. A., and R. S. O. Wallace. "The Influence of Attitudes on Personal Computer Utilization among Knowledge Workers: The Case of Saudi Arabia," Information & Management （36:4）, Oct, 1999, pp. 185.
Andrews, J. C., S. Durvasula, and S. H. Akhter. "A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research," Journal of Advertising （19:4）, 1990, pp. 27.
Antil. "Conceptualization and Operationalization of Involvement," Advances in Consumer Research （11:1984, pp. 203-209.
Barki, H., and J. Hartwick. "Measuring User Participation, User Involvement, and User Attitude," MIS Quarterly （18:1）, Mar, 1994, pp. 59.
———. "Rethinking the Concept of User Involvement," MIS Quarterly （13:1）, Mar, 1989, pp. 53.
Blake, I. V. E. S., and M. H. Olson. "User Involvement and Mis Success: A Review of Research," Management Science （Pre-1986）（30:5）, May, 1984, pp. 586.
Chawner, B., and P. H. Lewis. "WikiWikiWebs: New Ways to Communicate in a Web Environment," Information Technology and Libraries （25:1）, Mar, 2006, pp. 33.
Compeau, D. R., and C. A. Higgins. "Computer Self-Efficacy: Development of a Measure and Initial Test," MIS Quarterly （19:2）, Jun, 1995, pp. 189.
Cunningham, W. "Wiki Design Principles," （2007:May 24, 2007, pp. 1.
Davis, F. D., R. P. Bagozzi, and P. R. Warshaw. "Extrinsic and Intrinsic Motivation to use Computers in the Workplace," Journal of Applied Social Psychology （22:14）, July, 1992, pp. 1111-1132.
Davis, F. D. "Perceived Usefulness, Perceived Ease of use, and User Accep," MIS Quarterly （13:3）, Sep, 1989, pp. 319.
Davis, F. D., R. P. Bagozzi, and P. R. Warshaw. "User Acceptance of Computer Technology: A Comparison of Two," Management Science （35:8）, Aug, 1989, pp. 982.
Engel, J. F., R. D. Blackwell, and P. W. Miniard. Consumer Behavior （the Dryden Press Series in Marketing）, Dryden Press1995.
Fishbein, M., and I. Ajzen. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research., Addison-Wesley1975.
Flynn, L. R., and R. E. Goldsmith. "Application of the Personal Involvement Inventory in Marketing," Psychology & Marketing （10:4）, Jul/Aug, 1993, pp. 357.
Hartwick, J., and H. Barki. "Explaining the Role of User Participation in Information System use," Management Science （40:4）, Apr, 1994, pp. 440.
Hoffman, D. L., and T. P. Novak. "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing （60:3）, Jul, 1996, pp. 50.
Jackson, C. M., S. Chow, and R. A. Leitch. "Toward an Understanding of the Behavioral Intention to use an Information System," Decision Sciences （28:2）, Spring, 1997, pp. 357.
Krugman, H. E. "The Impact of Television Advertising : Learning without Involvement," The Public Opinion Quarterly （29:3）, 1976, pp. 349-356.
Laurent, G., and J. Kapferer. "Measuring Consumer Involvement Profiles," JMR, Journal of Marketing Research （22:1）, Feb, 1985, pp. 41.
Loundon, D. L., and Bitta, A. I. D. Consumer Behavior: Concepts and Applications, McGraw-Hill Companies, New York, 1993.
Mittal, B. "A Comparative Analysis of Four Scales of Consumer Involvement," Psychology & Marketing （1986-1998）（12:7）, Oct, 1995, pp. 663.
Moore, G. C., and I. and Benbasat. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation." Information Systems Research （2:3）, Sep, 1991, pp. 191-222.
Morris, M. G., and V. Venkatesh. "Age Differences in Technology Adoption Decisions: Implications for a Changing Work Force," Personnel Psychology （53:2）, Summer, 2000, pp. 375.
Park, C. W., and G. W. McClung. "The Effect of TV Program Involvement on Involvement with Commercials," Advances in Consumer Research （13:1）, 1986, pp. 544-548.
Peter, J. P., and J. Olson. Consumer Behavior and Marketing Strategy, McGraw-Hill1999.
Rogers, E. Diffusion of Innovations, Free Press, New York, 1995.
Swanson, E. B. "Management Information Systems: Appreciation and Involvement," Management Science （Pre-1986）（21:2）, Oct, 1974, pp. 178.
Taylor, S., and P. Todd. "Assessing IT Usage: The Role of Prior Experience," MIS Quarterly （19:4）, Dec, 1995, pp. 561.
Thompson, R. L., C. A. Higgins, and J. M. Howell. "Personal Computing: Toward a Conceptual Model of Utilization," MIS Quarterly （15:1）, Mar, 1991, pp. 125.
Triandis, H. C. Interpersonal Behavior, Brooks/Cole1977.
Venkatesh, V. "Determinants of Perceived Ease of use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research （11:4）, Dec, 2000, pp. 342.
Venkatesh, V., and F. D. Davis. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science （46:2）, Feb, 2000, pp. 186.
Venkatesh, V., and M. G. Morris. "Why Don't Men Ever Stop to Ask for Dirrections? Gender, Social Influence, and their Role in Technology Acceptance and Usage Behavior," MIS Quarterly （24:1）, Mar, 2000, pp. 115.
Venkatesh, V., M. G. Morris, G. B. Davis, and F. D. Davis. "User Acceptance of Information Technology: Toward a Unified view1," MIS Quarterly （27:3）, Sep, 2003, pp. 425.
Wikipedia. "Wiki," （2007:May, 23 2007, May, 23 2007, pp. 1.
Zaichkowsky, J. L. "Conceptualizing Involvement," Journal of Advertising （15:1986, pp. 4-14.
———. "Measuring the Involvement Construct," Journal of Consumer Research （12:1985, pp. 341-352.
———. "The Personal Involvement: Reduction, Revision, and Applicattion to Advertising," Journal of Advertising （23:1994, pp. 59-70.

指導教授

粟四維(Wesley Shu)

審核日期

2007-7-6

推文