博碩士論文 954203048 詳細資訊



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姓名 蔡玉惠(Yu-Hui Tsai)  查詢紙本館藏   畢業系所 資訊管理學系
論文名稱 探討虛擬實務社群之持續知識分享意圖
(Exploring Knowledge Sharing Continuance Intention in Virtual Communities of Practice)
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摘要(中) Internet的蓬勃發展促使人類可不受時空限制進行溝通，也將人類群聚的方式帶往另一個境界－「虛擬社群」，人們可以藉由電腦彼此傳遞訊息、分享知識，並與他人建立關係。然而，網路上充斥著各種主題的虛擬社群，其中又以討論特定領域之知識的「虛擬實務社群」最能受到知識工作者的青睞；在企業中，員工是最寶貴的資產，有了企業外部之實務社群網站的幫助，專業人士得以在網路上與其他人討論實務問題的解決方法，間接為企業減少在職訓練的成本並能從員工專業知識的累積而形成持續性的競爭優勢。 然而，虛擬實務社群要永續經營必須仰賴知識的創造與累積，因此，如何建立一套知識分享活動的管理機制來激勵社群成員持續參與的動機就格外重要。本研究結合公平與信任理論，建立一研究模型以嘗試了解虛擬實務社群成員之持續知識分享意圖，並依據研究結果提供學界與虛擬實務社群經營者學術及實務上的建議。 本研究之對象為IT虛擬實務社群的成員，旨在探討分配公平、人際公平、程序公平與資訊公平對不同對象－其他社群成員與管理者/板主的信任、知識分享滿意度以及知識分享持續意圖有何影響。本研究以在台灣與IT相關的虛擬實務社群網站蒐集到之179份有效問卷作研究模型與假說的檢定；研究結果發現：(1)知識分享滿意度對知識分享持續意圖有正向的影響；(2)個人對社群成員的信任會對知識分享滿意度有正向的影響；(3)個人對管理者/板主的信任會對知識分享滿意度有正向的影響；(4)分配公平會正向影響個人對社群成員的信任；(5)人際公平會正向影響個人對社群成員的信任；(6)程序公平會正向影響個人對管理者/板主的信任；(7)資訊公平會正向影響個人對管理者/板主的信任。
摘要(英) Due to the prosperous development of Internet, people can freely communicate to each other without any time and space limitations. Also, Internet changed the way people get together—via the Virtual Communities (VCs). Generally, virtual communities provide the platform for people to share knowledge, exchange message, and interaction socially, etc. However, there are various types of virtual communities. The most popular among knowledge workers are Virtual Communities of Practice (VCoPs). Through the progress of discussion, professional workers create and accumulate new practical knowledge which is useful. Enterprises also get indirectly benefits from knowledge-sharing activities because they can reduce lots of on-job training cost and improve their sustainable advantages by their skillful employees.
Nevertheless, managing the VCoPs is never easy. The manager must build knowledge creating and reserving mechanism to attract members’ continuous participation. This research integrated justice and trust theories to understand the knowledge sharing continuance intention of VCoPs members. We verified our research model and hypotheses with data collected from 179 members of IT-related VCoPs in Taiwan. The results show that distributive justice and procedural justice are significant positive predictors of trust in members. In addition, interpersonal justice and informational justice positively influence trust in management. Furthermore, both trust in members and management are positively related on members’ knowledge sharing satisfaction and continuance intentions. Implications for theory and practice, suggestions for future research, and research limitations are also discussed.
關鍵字(中) ★ 公平
★ 期望不確認理論
★ 知識分享
★ 虛擬實務社群
★ 信任		 關鍵字(英) ★ Expectation Disconfirmation Theory
★ Knowledge Sharing
★ Virtual Communities of Practice
★ Justice
★ Trust
論文目次 中文摘要 ..................................................................................................... I
英文摘要 ................................................................................................... II
誌謝辭 ..................................................................................................... III
目錄 ......................................................................................................... IV
圖目錄 ...................................................................................................... V
表目錄 ..................................................................................................... VI
第壹章 緒論 .............................................................................................. 1
第一節、研究背景 ............................................................................ 1
第二節、研究動機 ............................................................................ 2
第三節、研究目的 ............................................................................ 3
第四節、論文結構與研究流程 ......................................................... 4
第貳章 文獻探討 ...................................................................................... 6
第一節、虛擬實務社群..................................................................... 6
第二節、知識分享 .......................................................................... 12
第三節、滿意度與持續意圖 ........................................................... 17
第四節、虛擬社群內之信任 ........................................................... 20
第五節、虛擬社群內之公帄 ........................................................... 24
第參章 研究方法 .................................................................................... 30
第一節、研究模型 .......................................................................... 30
第二節、研究假說 .......................................................................... 31
第三節、研究變數的定義與操作化 ............................................... 35
第四節、研究設計 .......................................................................... 41
第肆章 資料分析 .................................................................................... 45
第一節、樣本基本資料分析 ........................................................... 45
第二節、模型及假說驗證 ............................................................... 48
第伍章 結論及建議 ................................................................................ 53
第一節、研究結果及討論 ............................................................... 53
第二節、管理實務意涵................................................................... 56
第三節、研究限制 .......................................................................... 57
第四節、未來研究方向................................................................... 58
第五節、結論 .................................................................................. 59
參考文獻 .................................................................................................. 61
【附錄】：本研究正式問卷 .................................................................... 79
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指導教授 邱兆民(Chao-Min Chiu) 審核日期 2009-1-14
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