摘要(英) |
The Printed Circuit Board (PCB) is a fundamental industry for electronic products and their peripherals. Today, PCB industry is thriving but also extremely competitive. In order to reduce the production costs and develop multiple niche markets, many Taiwan’s PCB firms have invested in China to develop production facilities. Even though China has become the world’s largest PCB market, Taiwan’s PCB firms in China are now facing an increasingly competitive environment. Thus, developing effective competitive strategies is critical for PCB firms. The purpose of this study is to explore the key success factors of Taiwan’s PCB firms when competing in China’s PCB market, as well as their appropriate competitive strategies. This study used the case study approach to explore the research questions. The adopted case is one of the three Taiwan’s largest PCB firms, T Company, which has already entered into China’s PCB market. This study collected data from secondary sources and by interviewing two top managers of T Company. The research results can be a reference for relevant PCB firms who intend to enter into China’s PCB market. The conclusions are as follows:
1. The competitive strategies of a PCB firm must match the development trend of the PCB industry with multiple strategies in cost, differentiation, and niches.
2. As the PCB industry is so competitive, PCB firms should maintain a long-term relationship with current customers while at the same time exploring and expanding relevant niche products.
3. In order to remain competitive, PCB firms must follow the trend of the industry, including leading-edge technologies, processes, and niche products.
4. In addition to tangible assets (e.g., facilities, plants), the key success factors of PCB industry include intangible and human assets (such as human capital, organizational culture, management systems, and R&D), which often are more important than those tangible assets. |
參考文獻 |
中文部分
1. TPCA市場資訊組 (2008),「積極面對大陸綠色環保革命-高德電子龔鴻琳副總經理專訪」,電路板會刊,第39期。
2. T公司2012年年報。
3. 方至民 (2000),企業競爭優勢。台北:前程企業管理有限公司。
4. 王文資 (2012),「台灣印刷電路板經營策略之研究-以K公司轉型為例」,長庚大學管理學院碩士學位學程在職專班碩士論文。
5. 王本正、劉上嘉 (2006),「新事業關鍵成功因素與核心資源關連性研究:以學術型創新育成中心為例」,創業管理研究,第1卷,第1期,155-174.
6. 王國慶 (2008),「市場結構、廠商行為和營運績效之研究-以印刷電路板產業為例」,國立中央大學產業經濟研究所碩士論文。
7. 台灣電路板協會 (2012),高密度印刷電路板技術。台北:全華圖書。
8. 司徒達賢 (1995),策略管理。台北:遠流出版社。
9. 任禮麟 (2007),「台灣小型印刷電路板代工業的轉型策略-以A公司為例」,國立中央大學管理學院高階主管企管碩士班碩士論文。
10. 吳崑誌、方雪齡、孟欐潓 (2008),「台灣印刷電路板廠商經營效率之分析研究」,2008決策分析研討會,桃園。
11. 亞東證券 (2008),「PCB產業轉機再現」,亞東證券產業研究報告,第2008.1期,24-41。
12. 柯明志 (2004),「成熟產業環境之競爭策略研究-我國印刷電路板產業為例」,國立台灣大學國際企業學研究所碩士論文。
13. 袁方(2002),社會研究方法。台北:五南出版社。
14. 常紫薇 (2002),「企業組織運作之內在績效指標建立之研究-以一般系統理論為研究觀點」,中原大學企業管理研究所碩士論文。
15. 張文珊 (2013),「全球PCB產業結構解析」,MIC研究報告。台北:資策會MIC。
16. 黃宏義 (譯) (1986),策略家的智慧。台北:長河出版社。 [大前言一 (1983),The Mind of the Strategist]
17. 賴騰茂 (2004),「以全球運籌之觀點論台灣 PCB 產業的危機與轉機」,元智大學工業工程與管理研究所碩士論文。
英文部分
1. Aaker, D. A. (1984), Strategic Market Management. New York: John Wiley & Sons.
2. Ansoff, H. I. (1957), “Strategies for Diversification,” Harvard Business Review, 35(5), 113-124.
3. Barney, J. B. (1991), “Firm Resources and Sustained Competitive Advantage,” Journal of Management, 17(1), 99-120.
4. Betz, F. (1998), Managing Technological Innovation: Competitive Advantage from Change. New York: John Wiley & Sons.
5. Boston Consulting Group (1974), Perspectives on Experience. Boston, MA: The Boston Consulting Group.
6. Brush, C. G., P. G. Greene, M. M. Hart, and L. F. Edelman (1997), “Resource Configurations Over the Life Cycle of Ventures,” in P. D. Reynolds et al. (eds.), Frontiers of Entrepreneurship Research 1997. Wellesley, MA: Babson College, 315-329.
7. Grant, R. M. (1998), Contemporary Strategy Analysis: Concepts, Techniques, Applications (3th ed.). Malden, MA: Blackwell.
8. Hill, C. W. L. and G. R. Jones (2007), Strategic Management Theory: An Integrated Approach (7th ed.). Boston: Houghton Mifflin.
9. Miller, A. (1998), Strategic Management. New York: McGraw-Hill.
10. Porter, M. E. (1979), “How Competitive Forces Shape Strategy,” Harvard Business Review, 57(2), 137-145.
11. Porter, M. E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press.
12. Prahalad, C. K. and G. Hamel (1990), “The Core Competence of the Corporation,” Harvard Business Review, 68(3), 79-91.
13. Robinson, S. (2000), “Key Survival Issues: Practical Steps toward Corporate Environmental Sustainability,” Corporate Environmental Strategy, 7(1), 92-105.
14. Stewart, D. W. and M. A. Kamins (1993), Secondary Research: Information Sources and Methods (2nd ed.). Newbury Park: Sage.
15. Yin, R. (1981), “The Case Study Crisis: Some Answers,” Administrative Science Quarterly, 26(1), 58-65.
16. Zani, W. M. (1970), “Blueprint for MIS,” Harvard Business Review, 48(6), 85-90.
網站部分
1. 中小企業綠色環保資訊網,國際環保法規/議題-RoHS。 (取自2014/3/30,http://green.pidc.org.tw/rules.php?action=detail&aid=20&cid=11&cmd=%E9%9B%BB%E5%99%A8%E5%8F%8A%E9%9B%BB%E5%AD%90%E8%A8%AD%E5%82%99%E4%BD%BF%E7%94%A8%E6%9F%90%E4%BA%9B%E6%9C%89%E5%8D%B1%E5%AE%B3%E7%89%A9%E8%B3%AA%E9%99%90%E5%88%B6%E6%8C%87%E4%BB%A4+%28RoHS%29&id=6)
2. 中國行業研究院 (2012),「2012-2016年全球PCB市場需求預測」,中國行業研究院。 (取自2014/3/10,http://www.18report.com/news/17708.html)
3. 中國電子報 (2011/11/25),「中國PCB產業二十年」,中國電子報。 (取自2014/02/15,semi.cena.com.cn/2011-11/25/content_163881.htm)
4. 王怡苹 (2013/6/20),「各國PCB產業發展現況」,DIGITIMES。 (取自2014//3/15,http://www.digitimes.com.tw/tw/dt/n/shwnws.asp?CnlID=10&Cat=25&Cat1=&id=339706)
5. 由田新技 (2012),「由田新技100年度年報」,由田新技股份有限公司。 (取自2014/02/20,http://www.utechzone.com.tw/Upload/Editor/file/2011%E5%B9%B4%E5%85%AC%E5%8F%B8%E5%B9%B4%E5%A0%B1.pdf)
6. 江明晏 (2014/3/10),「呂錢浩:中興攜手台廠 拚成長」,中央社。 (取自2014/3/15,http://fund1.pchome.com.tw/news_page.html?fd=20140310&ne_id=13944109946723922003)
7. 江柏風 (2011/1/5),「《產業觀測》智慧手機變薄零件等級追高」,工商時報。 (取自2014/3/15,http://webcache.googleusercontent.com/search?q=cache:zWYIxfLYXWkJ:reader.chinatimes.com/forum_84725.html+&cd=1&hl=zh-TW&ct=clnk&gl=tw)
8. 李淑惠 (2014/2/13),「看旺景氣 PCB廠瘋擴產」,工商時報。 (取自2014/3/15,https://tw.money.yahoo.com/news_article/adbf/d_a_140212_24_49iem)
9. 科技產業資訊室 (2005),「印刷電路版產業與專利分析」,科技產業資訊室。 (取自2014/3/30,http://cdnet.stpi.org.tw/techroom/pclass/pclass_A023.htm)
10. 張家亮 (2012/4/20),「PCB向中國轉移勢在必行」,中國電子報。 (取自2014/3/10,semi.cena.com.cn/2012-04/20/content_130196.htm)
11. 張常清 (2005),「教育調查材料的收集」,教育應用文。 (取自2014/2/20,http://www.0559u.com/Article/2/971_big5.html)
12. 楊喻斐 (2011/5/11),「全創陳明星:中國PCB產業發展面臨三大困境」,精實新聞。 (取自2014/3/30,http://www.moneydj.com/KMDJ/News/NewsViewer.aspx?a=81e083df-b121-4941-a054-e1a77cd417b4)
13. 電子時報 (2014/1/2),「PCB發展兩極化,大陸PCB供應鏈版圖醞釀大挪移」,電子時報。 (取自2014/2/15,http://www.tpca.org.tw/news_in.aspx?siteid=&ver=&usid=&mode=&mnuid=1047&modid=18&nid=10327&noframe=)
14. 龍益雲 (2013/12/20),「T公司攻車電 不排除併購」,經濟日報。 (取自2014/3/15,http://scrapbase.blogspot.com/2013/12/led.html) |