摘要(英) |
Electronics manufacturing industry in Taiwan is facing many tough challenges such as rapidly changing global market, shorter product life cycle, rising raw material costs and diversified customer demands. Additionally, the rising of the red supply chain and the new generation of industrial revolution-industry 4.0 had forced the business to reconsider how to transform its business strategies, how to increase the value and how to be more flexible, more efficient and more elastic for its products and services offered. These have become the primary goal of every enterprise.
There’re many different aspects of research for “servitization of manufacturing”, but most of them only focused on theoretical studies and is deficient for SMEs. Industry in Taiwan is mainly composed of SMEs. So, the object of this study is just a case of SME. We expect the appropriate service innovation and business model derived from this research can be the reference for the case company and other similar SMEs.
The in-depth Qualitative research method and the Secondary Qualitative Study are utilized in this research. The researcher collected and analyzed the literatures in connection with the enterprise transformation, “servitization of manufacturing” and related policy. Also, some best practices for “servitization of manufacturing” are presented. And, some conclusions and suggestions are proposed after the feasibility study of “servitization of manufacturing” on case company. First of all, the enterprise must not only to retain its manufacturing advantages but also to conduct the brand marketing under the information economy era. Secondly, the electronic manufacturing industry must take the advantages of the network externalities to establish the sharing platform for technology and information in order to create the highly differentiated and high customer royalty brand. Finally, considering cross-terminal user experience, the large-scale application of life, system integration, and big data analysis development model, Taiwan′s industry should follow this megatrend to enhance the cross domain ecosystem integration and become the value creator. |
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