摘要(英) |
With the evolution of computer, communication technologies, and consumer electronics, various kinds of connecting interfaces were created correspondingly for diverse devices, which makes consumers confused and moreover, results in waste. People need a brand-new interface that is able to integrate these different interfaces as well as provides quicker data transmitting and faster charging. These features are implemented in the latest USB (Universal Serial Bus) 3.1 specification and no more complicated connections will be needed but a single USB cable.
Retracing the growth of USB 3.0, this specification was expected to well spread into the market originally, but it failed despite, many firms had invested plenty of human resources and money into this technology. Then, how to seize the opportunity and prevent from repeating the failure is important for a firm to success in the industry. This research focuses on the USB IC Design industry, and analyzes the intensity of competition in the industry, identifies the valuable resources of the case using Five Forces Model and the Resource Based View, and then develops proper strategies through SWOT matrix.
The result shows that keeping technical advantage, improving the organization system, enhancing customer relationship, and strengthening supply chain management are actions at the moment appropriate for the firm to take. Furthermore, emphasizing on developing competitive differentiated products and shortening the product development process can reduce the time to market and increase the market shares, leading to a better chance for the firm to earn excess profits. |
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