參考文獻 |
一、中文部份
[1] 浩騰媒體 (2009)。淺談社群媒體行銷Social Media Marketing,SMM。《浩騰媒體月報9月號》。上網日期:2009年9月10日,取自http://www.slideshare.net/yesonline/200909-2183789.
[2] 邱皓政 (2011)。《量化研究與統計分析:SPSS 中文視窗版資料分析範例解析》。台北:五南。
[3] 朱怡靜 (2010)。台灣網路媒體概況。凱絡媒體週報,527,12-15。2011年12月23日,取自
http://www.mcei.org.tw/mcei/download/Carat_Media_NewsLetter-527-media.pdf
[4] 林東清(2010),《資訊管理-e化企業的核心競爭能力》,智勝出版社,台北,第四版。
[5] 高薰芳 (2011)。變革社會中教師專業發展的時代意義。教學科技與媒體,40, 1-2。
[6] 吳國豪 (1999)。《網際網路虛擬社群象徵互動之探索—以icr.hinet.net為例》。淡江大學大眾傳播學系碩士論文。
[7] 吳富傑 (2010)。《企業利用臉書平台經營粉絲專頁社群之研究(未出版之碩士論文)》。國立政治大學。
[8] 吳紀勳 (2013)。以ICDT模式分析網路行銷在非營利組織之應用。非營利組織管理期刊,1,73-102。
[9] 胡柏舟、黃嘉章 (2014)。臉書參與者之休閒效益初探。載於周靈山(主編),國際體育運動與健康休閒發展趨勢研討會專刊, 324-334。
[10] 孫傳雄 (2009)。臉書的塗鴉牆、社團與粉絲專頁懶人包。上傳日期:2017年9月,取自:http://www.cw.com.tw/article/index.jsp?page=1andid=38919
[11] 孫昱涵 (2015)。臉書的社群遊戲讓人潮變錢潮?。凱絡媒體。
[12] 陳向明 (2009)。社會科學質的研究。臺北:五南。
[13] 周宜芳(譯)(2009)。網客聖經-成功擄獲人心的社群媒體行銷。台北:天下文化。(原書Josh Bernoffand Charlene Li (2009). Groundswell-Winning in a World Transformed by Social Technologies.)
[14] 數位時代(2012年2月27日)。〈無視不景氣線上遊戲逆勢增加〉。數位時代。取自http://www.bnext.com.tw/article/view/cid/0/id/10173
[15] 張惠蓮 (2015)。《非營利組織整合行銷傳播績效評估之研究--以「社團法人青年創業協會」為例》。國立台灣藝術大學應用媒體藝術研究所論文。
[16] 劉文良 (2015)。《電子商務》,碁峰資訊股份有限公司,臺北市。
[17] 董彥欣(2010),《探討臉書粉絲專頁使用意圖及其對品牌形象、購買意願之影響:以KKBOX為例》,中正大學未出版之碩士論文。
[18] 錢芸霞 (2010)。數位潮流的下一個行銷思維。數位行銷,232,24-25。
[19] 戚栩僊 (2010)。社群網站使用與社群媒體行銷使用者反應-以《臉書》廣告與虛擬品牌社群為例。「2010數位創世紀:E世代與資訊科技學術實務國際研討會」發表之論文。台灣,台北。
二、英文部份
[1] Aaker, D. A., (1991),Managing brand equity. New York: The Free Press.
[2] Adrian, (2011), How to Measure Social Media Marketing Performance.
[3] IMS Research, (2008), The World Market for Digital Signage-2008edition, IMS Research.
[4] Algesheimer, R., Dholakia, U. M.and Herrmann, A., (2005), The so-cial influence of brand community: Evidence from european car clubs, Journal of Marketing, 69(3), 19-34.
[5] Anderson, C., (2006), The Long Tail: Why the Future of Business is Selling Less of More, New York: Hyperion.
[6] Arndt, J., (1967), Word of mouth advertising: A review of the literature, New York: Advertising Research Foundation.
[7] Armstrong and Hagel著,朱道凱譯,2013,《網路商機:如何經營虛擬社群》,台北:臉譜。
[8] Ba, S. (2001), Establishing Online Trust Through a Community Responsibility System, Decision Support System, 31(3), 323-336.
[9] Bansal, H. S.andVoyer, P.A., (2000), World-of-mouth processes within a servicespurchase decision context. Journal of Ser-vice Research, 3(2), 166-177.
[10] Boorstin, D., (1974), From traveller to tourist: The lost art of travel. In Boorstin, D. (Ed.), The Image or What Happened to the American Dream, 86-125.
[11] Boyd, D., Ellison, M.andNicole B., (2007), Social Network Sites: Definition, History and Scholarship, Journal of Computer-Mediated Communication, 13(1), 210-230.
[12] Blau, P. (1964), Exchange and power in social life, New York: Wiley.
[13] Brown, S., Kozinets, R. V., Sherry Jr, J. F., (2003). Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning. Journal of Marketing: July 2003, Vol. 67, No. 3, pp. 19-33.
[14] Briggs, R.and Hollis, N. (1997), Advertising on the Web: Is there response before click-through? Journal of Advertising Reaserch, 37(2), 33-45.
[15] Brown, J., Broderick, A. J. and Lee, N., (2007), Word of Mouth Communication within Online Communities: Conceptualizing the Online Social Network, Journal of Interactive Marketing, 21(3), 2-20.
[16] Burson-marsteller, (2010), Burson-marsteller fortune global 100 social media study. Retrieved December 1, 2010 from
http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=160
[17] Buttle, F. A., (1998), Word of Mouth: Understanding and Managing Referral Marketing, Journal of Strategic Marketing, 6(3), 241-254.
[18] Casalo, L.,Flavian, C. and Guinaliu, M., (2007), The Impact of Participation Invirtual Brand Communities on Consumer Trust and Loyalty, Online Information Review, 31(6), 775-792.
[19] Chang, A. M., Kannan, P. K. andWhinston, A. B., (1999), Consumers Extent of Evaluation in Brand Choices, The Journal of Business, 72(2), 229-251.
[20] Cha, J. Y., Ermawati, N., Jung, M. H., Su′udi, M., Kim, K.Y., Kim, J.Y., Han, C. D.,and Lee, K.H.,Characterization of orchardgrass p23, a flowering plant Hsp90 cohort protein, Cell Stress Chaperones, 14(3), 233-43.
[21] Duncan, T.andCaywood, C., (1997), The concept process and evolution of integrated marketing communication in integrated communication: Synergy of persuasive voices. Mahwah, NJ: Lawrence Erlbaum Associates.
[22] Dutton, J. E., Dukerich, J. M.andHarquail, C. V., (1994), Organiza-tional images and member identification, Administratives Science Quarterly, 39(2), 239-263.
[23] Ellemers, N., Kortekaas, P. and Ouwerkerk, J.W, (1999), Self-Categorisation Commitment to the Group and Group Self-Esteem as Related but Distinct Aspects of Social Identity, European Journal of Social Psychology, 29, 371-389.
[24] Farquhar, J.and Rowley, J.,(2006), Relationships and online consumercommunities, Business Process Management Journal, 12(2), 162-177.
[25] Franke, N.and Shah, S. (2003), How communities support innovative activities_an exploration of assistance and sharing among end-users, Research Policy, 32(3), 157-178.
[26] Fukuyama, H. I., (1995), Trust: The social virtues and the creation of prosperity. New York: The Free Press.
[27] Hagel III, J. and Armstrong, A.G., (1997), Net Gain: Expanding Markets Through Virtual Communities,Boston, MA: Harvard Business SchoolPress, McKinsey and Company.
[28] Heather, M. (2010), 10 social media metrics for nonprofit organizations (and how to track them). Retrieved December 3, 2018 from
http://nonprofitorgs.wordpress.com/2010/03/24/10-social-media-metrics-for-nonprofit-organizations-and-how-to-track-them/
[29] Hennig-Thurau, T.and Walsh, G., (2004), Electronic word of mouth: Motives for and consequences of reading customer articula-tions on the Internet. International Journal of Electronic Commerce, 8(2), 51-74.
[30] Holtz, Shel, (1999). Public Relations on the Net. N.Y.: AMACOM.
http://www.prsa.org/SearchResults/view/6D-040202/0/An_Analysis_of_New_Communications_Media_Use_in_Pub
[31] Hunt, S. D., (1983), General Theories and the Fundamental Explanada of Marketing.Journal of Marketing, 47, 9-17.
[32] Internet World Stats, (2012), World Internet Usage and Population Statistics. Available: http://www.internetworldstats.com/stats.htm
[33] Guieford, J. P., (2003), Fundamental Statistics in Psychology and Education, 4th Ed.,
McGram-Hill.
[34] Kaplan A. M.andHaenlein, M., (2010), Users of the World Unite! The Challenges and Opportunities of Social Media, Business Horizons, 53(1), 59-68.
[35] Kuan, H. H.and Bock, G. W., (2007), Trust Transference in Brick and Click Retailers an Investigationof the Before Online Visit Phase, Information and Management, 44(2), 175-187.
[36] Li, C. and Bernoff, J., (2008), Groundswell: Winning in a world transformed by social technologies, Boston: Harvard Busi-ness School Publishing.
[37] Luhmann, V. N., (1979). Trust and power. London: Wiley.
[38] Mayfield, R., (2005), Social networks dynamics and participatory politics.In J. Lebkowsky and M. Ratcliffe (Eds), Extreme democracy, 116-132.
[39] Mayer, M. H.andZark, M. H., (1996), The Design and Development of Information Products, Slogan management review, 37(3), 43-59.
[40] Massey, B. L.and Levy, M. R., (1999), Interactivity Online Journal-ism and English-language Web Newspaper in Asia, Journalism and Mass Communication Quarterly, 76(1), 138-151.
[41] Mayfield, R.(2005), Social Networks Dynamics and Participatory Politics.InJ.Lebkowskyand M.
[42] McAlexander, J. H., Schouten, J. W.and Koenig, H. F. (2002).Building brand community. Journal of Marketing, 66(1), 38-54.
[43] McAlexander, J. H., Schouten, J. W.and Koenig, H. F., (2002), Building Brand Community, Journal of Marketing, 66(1), 38-55.
[44] Morgan, R. M.and Hunt, S. D., (1994).The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
[45] Muniz, A. M.andO’Guinn, T. C., (2001), Brand Community, Journal of Consumer Research, 27(4), 412-432.
[46] Nunnally, J. C., (1978), Psychometric Theory, New York: Mcgraw-Hill.
[47] Patchen, M., (1970).Participation achievement and involvement on the job.Englewood Cliffs, NJ: Prentice-Hall.
[48] Patton, M. Q. (1995)。質的評鑑與研究(吳芝儀、李奉儒譯)。台北:桂冠。(原著出版於1990)。
[49] Patton M. Q.,(1999),Enhancing the quality and credibility of qualitative analysis, HealthServ Res. ;34, 189-208.
[50] Qualman, E. (2009/2010).社群新經濟時代:生活與商業行銷模式大進化(洪慧芳譯)。臺北市:財信。(台灣創市際市場研究顧問公司[創市際],2009)
[51] Qualman, E. (2009), Socialnomics: How Social Media Transforms the Way We Live and Do Business, New Jersey: John Wiley.
[52] Rheinggold, H. (1993), Virtual Community: Homesteading on Electronic Frontier. Addison-Wesley.
[53] Robinson, J. E., (2007), A Study of Social Media Marketing in North Carolina Special Libraries, Unpublished Master′′s Thesis, University of North Carolina at Chapel Hill.
[54] Safko, L.and Brake, D., (2009), The Social Media Bible: Tactics,Tools and Strategies for Business Success, Hoboken, NJ: John Wiley.
[55] Selad, B. A., Nezahat, E. and Mahmut, S. L., (2011), Brand Communities in the Axis of Socializing Customers: Sample of Volkswagen Beetle Owners, Ege Academic Review,11(3), 465-477.
[56] Shih, C., (2009), Theera: Tapping Online Social Networks to Build Better Products,Reach New Audiences, and Sell More Stuff, Boston: Prentice Hall.
[57] Sicilia, M., Palazon, M., (2008),Brand communities on the internet: A case study of Coca?Cola′s Spanish virtual community, An International Journal, 13(3), 255-270
[58] Steuer, J., (1992), Defining Virtual Reality: Dimensions Determining Telepresence, Journal of Communication, 42(4), 73-93.
[59] Tajfel, H., (1981), Human Groups and Social Categories: Studies in the Social Psychology, New York: Cambridge University Press.
[60] Tompkins, P.K.and Cheney, G., (1983), Account Analysis of Organizations: Decision Making and Identification, Communication and organizations: An interpretiveapproach, 123-146.
[61] Waters, R. D., Burnett, E., Lamm, A., and Lucas, J.(2009),Engaging Stakeholders Through Social Networking: How Nonprofit Organizations Are Using Facebook,Public Relations Review, 35(2),102-106
[62] Weber, L., (2009). Marketing to the Social Web: How Digital Customer Communities Build Your Business, London: Wiley.
[63] Whetten, D. A.and Godfrey, P. C., (1998), Identity in Organizations, Thousand Oaks, California: Sage.
[64] Wikipedia.(2010), Social media marketing, Retrieved October 23, 2010 from
http://en.wikipedia.org/wiki/Social_media_marketing |