| 參考文獻 |
一、 英文文獻
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二、 中文文獻
[1] Oath看見數位行銷力 (2016)。讓過時行銷人跳腳的2017數位趨勢之：連巴菲特的股東會都要參一腳了，你還不知道2017年「直播」的3大趨勢是什麼嗎？
2018年02月24日取自
http://yahoo-emarketing.tumblr.com/post/155010193106/2017trend-live
[2] 尼爾森 (2017)。
尼爾森：2017年台灣網購消費者透過行動裝置購物首度超越電腦。
2018年05月04日取自
http://www.nielsen.com/tw/zh/press-room/2017/taiwan-mobile-shopping-overpassed-shopping-via-pc.html
[3] 何佩珊 (2017)。直播平台前撲後繼，贏家可能跟你想得不一樣。數位時代。
2018年02月25日取自
https://www.bnext.com.tw/article/42897/taiwan-live-streaming-2017
[4] 李科成 (2017)，直播行銷革命：13招直播變現技巧X8大產業實戰應用，從企業到素人都適用的爆紅影響力，商周出版股份有限公司，2017年06月，頁37。
[5] 陳敬哲 (2017)。網路影片黏著度狂飆開創電子商務直播趨勢。
今日新聞 (NOWnews)。2018年02月24日取自
https://www.nownews.com/news/20170426/2499484
[6] 陳敬哲 (2017)。電商直播化先機 複合式平台成趨勢。今日新聞 (NOWnews)。
2018年02月24日取自
https://www.nownews.com/news/20170413/2482107
[7] 創市際市場研究顧問公司 (2017)。
創市際2017合作專題一：台灣直播市場『台灣網友直播看什麼？』調查。
2018年02月24日取自
http://www.ixresearch.com/news/news_07_06_17
[8] 創市際市場研究顧問公司 (2017)。創市際雙週刊第九十二期 20170815
2018年02月24日取自
http://www.ixresearch.com/reports/創市際雙週刊第九十二期-20170815/
[9] 楊之瑜 (2017)。【圖輯】臉書直播趨勢分析：人氣最高的不是美妝，而是賣運動鞋。The News Lens 關鍵評論。2018年02月23日取自
https://www.thenewslens.com/article/83459
[10] 資策會產業情報研究所 (Market Intelligence & Consulting Institute, MIC) (2014)。96.2%台灣網友近期曾使用社交網站。
2018年02月26日取自https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=364
[11] 資策會產業情報研究所 (Market Intelligence & Consulting Institute, MIC) (2015)。
《網路社群調查》逾80%網友在個人化社群尋找購物資訊。
2018年02月25日取自https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=412
[12] 資策會產業情報研究所 (Market Intelligence & Consulting Institute, MIC) (2017)。
自媒體產業鏈漸成熟 內容專業化成發展焦點。
2018年02月24日取自
https://mic.iii.org.tw/Industryobservation_MIC02views.aspx?sqno=251
[13] 資策會產業情報研究所 (Market Intelligence & Consulting Institute, MIC) (2017)。
網紅經濟下國際直播平台營運模式分析。
2018年02月23日取自
https://mic.iii.org.tw/Industryobservation_MIC02views.aspx?sqno=260
[14] 資策會產業情報研究所AISP情報顧問服務 (2017)。
【直播大調查系列一】網友最愛Facebook、Youtube、17直播。
2018年02月23日取自
https://mic.iii.org.tw/aisp/PressRoom0.aspx?id=475 |
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