出口的決定因素-以台灣食品業為例

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：109

、訪客IP：3.14.250.187

姓名

郭俊逸(CHUN-YI KUO) 查詢紙本館藏

畢業系所

產業經濟研究所在職專班

論文名稱

出口的決定因素-以台灣食品業為例

相關論文

★ 日本職棒外籍與本土球員的效率分析	★ 銀行分行的效率分析:以上海銀行為例
★ 國際協議、碳定價與二氧化碳排放：跨國研究

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

[檢視]

[下載]

本電子論文使用權限為同意立即開放。
已達開放權限電子全文僅授權使用者為學術研究之目的，進行個人非營利性質之檢索、閱讀、列印。
請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。

摘要(中)

台灣在國內市場規模有限的條件下，依賴國際貿易的程度相當高。近期在美國貿易政策轉變下，國際貿易產生新的變數，且近年來海外輸入食品在台屢屢造成搶購熱潮。故有必要針對台灣食品廠商出口的決定因素再進行研究，並檢視廠商結合新興電子商務後，可否對廠商出口競爭力帶來新的影響。本研究利用2006年及2011年主計處工商抽查調查資料食品相關產業共3686家廠商資料，以Probit model探討廠商的出口傾向並採用Tobit model來估計廠商出口金額的影響。本研究使用的變數包括廠商規模、資本密集度、廠齡、研發支出、廣告支出、廠商生產力、自有品牌、自有網站、網路採購及電子商務銷售。
實證結果顯示，廠商規模、研發支出、廣告支出、廠商生產力及自有品牌皆對出口傾向及出口金額存在顯著正向關係，而資本密集度及廠齡則與出口傾向及金額存在顯著負向關係。在新興電子商務相關變數部分，廠商擁有自有網站其出口機率及金額皆明顯較高，網路採購對廠商出口機率及金額的影響較不明顯，而廠商使用電子商務銷售對出口機率及金額呈現顯著負相關。

摘要(英)

Taiwan is a country that relies on international trade. Recently, international trade has produced new variables by US trade policy changing. Therefore, it is necessary to conduct further research on the determinants of Taiwanese manufacturers′ exports and examine the impact of vendors combined with E-commerce. This study used the firm-level data of food manufacturing industry 2006 and 2011which explore the vendor′s export propensity with the Probit-model and estimate the impact of the manufacturer′s export value by the Tobit-model.
The empirical results show that the vendor′s size, R&D expenditure, advertising expenditure, productivity, and branding have a significant positive correlation with export propensity and export value. While capital intensity and vendor’s age have a significant negative correlation with export propensity and amount. In the E-commerce variable part, it has a significant positive correlation with export propensity and export value by vendors owning their websites. The impact of E-commerce purchase is nonsignificant on vendors′ export probability and amount. However, E-commerce sales have a significant negative correlation with export propensity and amount.

關鍵字(中)

★ 出口

關鍵字(英)

論文目次

目錄
中文摘要 i
Abstract ii
目錄 iii
圖目錄 iv

第一章緒論 1
1.1 研究背景 1
1.2 研究動機及目的 3
1.3 研究架構 5
第二章台灣食品業的發展 6
2.1 食品業之定義 6
2.2 台灣食品業發展沿革 7
2.3 台灣食品業產銷概況 8
第三章文獻回顧 12
3.1 國外相關文獻 12
3.2 國內相關文獻 17
第四章資料來源與實證模型 19
4.1 模型設定 19
4.2 資料來源說明與敘述統計 22
第五章實證結果 25
5.1 相關性分析 25
5.2 出口傾向的Model估計結果 26
5.3 出口金額的Model估計結果 28
第六章結論與建議 31

參考文獻

中文部分
1.經濟部統計處資料庫查詢
2.行政院主計總處統計年鑑
3.王振寰、陳家弘等(2017)，食尚品衛:台灣食品產業的發展，巨流出版，高雄市。11-80頁
4.朱淑娥(2001)，台灣製造業出口競爭力與其決定因素之實證研究，國立臺灣科技大學企業管理系碩士論文。
5.吳明勳(2014)，廠商異質性與國際市場參與決策之研究-以台灣上市製造業廠商為例，真理大學企業管理學系碩士班碩士論文。
6.杜佩縈(2008)，台灣製造業廠商出口行為之探討，淡江大學產業經濟學系碩士班碩士論文。
7.汪玫芳(2013)，電子採購導入成功關鍵因素研究，國立臺北大學企業管理學系碩士在職專班碩士論文
8.林予青(2010)，台灣製造業廠商進出口行為與生產力之分析，銘傳大學經濟學系碩士班碩士論文。
9.施舜耘(2001)，台灣地區製造業廠商出口與研發關係的探討，國立中央大學產業經濟研究所碩士論文‧
10.張靜貞、許文富(2004)，台灣農產品的出口行銷—兼論政府的角色，農委會中部辦公室，台大農業經濟學系出版。
11.鄔嫣珊、陳麗婷(2018)，2017年第四季我國食品產業回顧與展望，經濟部技術處科專計畫，財團法人食品工業發展研究所。
12.鄔嫣珊、賴孟利等(2018)，2018年食品產業年鑑，經濟部技術處委託計畫，財團法人食品工業發展研究所。 17-34頁
13.劉志政(2002)，出口與生產力的關聯─台灣電子業廠商之實證研究，國立中央大學產業經濟研究所碩士論文‧
14.劉佩怡(2018)，電子商務與外銷表現-台灣電腦業的實證，國立中央大學產業經濟研究所碩士論文‧
15.黎榮章(2004)，2004年網路行銷發展觀察第152期，108-110頁
16.簡英正(2004)，以麥可波特之鑽石體系探討台灣食品產業之競爭力及價值鏈模式探討食品企業之競爭力，東海大學管理碩士學程在職進修專班碩士論文。

國外文獻
1.Aaby, N. E., & Slater, S. F. (1989). “Management Influences on Export Performance: A Review of the Empirical Literature 1978-88” International marketing review, 6(4), pp7-26.
2.Avery, S. (2000). “E-procurement is one tool to reduce costs, cycle time,” Purchasing,” Boston: Sep 21, Vol. 129, Iss. 5, pp15-19.
3.Aw Bee Yan、Chung Sukkyun、Mark J. Roberts(1998)，”Productivity and the Decision to Export: Micro Evidence from Taiwan and South Korea” The World Bank Economic Review, 14（1）, pp65-90
4.Aw Bee Yan, Roberts Mark J., Winston Tor（2007），”Export Market Participation, Investments in R&D and Worker Training, and the Evolution of Firm Productivity” The World Economy，30（1），pp83-104
5.Barrios, S., Görg, H. and Strobl, E. (2003). “Explaining Firms’ Export Behaviour: R&D, Spillovers and the Destination Market.” Oxford Bulletin of Economics and Statistics, 65(4), pp475-496
6.Barwise, T.P. and Robertson, T.S. (1992), “Brand portfolios”, European Management Journal, Vol. 10 No. 3, pp277-85.
7.Benjamin, R. and Wigand, R. (1995), “Electronic Markets and Virtual Value Chains on the Information Superhighway”, Sloan Management Review, 36 (2), pp62-72.
8. Bernard, A. and Jensen, J. B., (2004), “Why some firms export,” The Review of Economics and Statistics 86, pp561-569.
9.Bernard, A., Jensen, J. B., Redding, S. and Schott, P., (2007), “Firms in international trade,” The Journal of Economic Perspectives 21, pp105-130.
10.Biehal, G.J. and Sheinin, D.A. (1998), “Managing the brand in a corporate advertising environment: a decision-making framework for brand managers”, Journal of Advertising, Vol. 27 No. 2, pp99-110.
11.Boulding, W., Lee, E. and Staelin, R. (1994), “Mastering the mix: does advertising, promotion, and sales force activities lead to differentiation?”, Journal of Marketing Research, Vol. 31 No. 2, pp159-72.
12.Chen K., Sousa, C. M. P., & He, X. (2016). “The determinants of export performance: a review of the literature 2006-2014” International Marketing Review, 33(5): pp626-670.
13.Frazier, G. L. (1999) ‘Organizing and Managing Channels of Distribution’, Journal ofAcademy of Marketing Science 27(2): pp226–40
14.Gary D. Gregory, Liem Viet Ngo and Munib Karavdic(2017), “Developing e-commerce Marketing Capabilities and Efficiencies for Enhanced Performance in Business-to-business Export Ventures” Industrial Marketing Management, Inc., First edition.
15.Gumede, V., (2004), “Export propensities and intensities of small and medium manufacturing enterprises in South Africa,” Small Business Economics 22(5), pp379-389.
16.Holt, D.B. (2002), “Why do brands cause trouble? A dialectical theory of consumer culture and branding”, Journal of Consumer Research, Vol. 29 No. 1, pp70-90.
17.Hooi-Im Ng, Ying Jie Pan, and T.D. Wilson (1998). “Business use of the World Wide Web: A report on further investigation.” International Journal of Information Management, 18(5), pp291-314.
18.Houghton and Winklhofer(2004) , “The Effect of Website and E-Commerce Adoption on the Relationship between SMEs and Their Export Intermediaries” International Small Business Journal 22(4):pp369-388
19.Kapferer, J.N. (1997), “Strategic Brand Management” 2nd ed., Kogan Page, London.
20.Keller, K.L. (2003), “Strategic Brand Management: Building, Measuring, and Managing Brand Equity”, Prentice Hall, Upper Saddle River, NJ.
21.Kumar, N. (1999) ‘Internet Distribution Strategies: Dilemmas for the Incumbent’, Finan-cial Times (Special Issue on Mastering Information Management, No.7. ElectronicCommerce),
22.Ling-Yee, L. and Ogunmokun, G.O. (2001), “Effect of export financing resources and supply-chain skills on export competitive advantages: implications for superior export performance”, Journal of World Business, Vol. 36 No. 3, pp260-79.
23.M. V. POSNER(1961) "INTERNATIONAL TRADE AND TECHNICAL CHANGE "Oxford Economic Papers, Volume 13, Issue 3, pp323-341,
24.Marc J. Melitz(2003) "The Impact of Trade on Intra-Industry Reallocations and Aggregate Industry Productivity"Econometrica Vol. 71, No. 6 pp1695-1725
25.Neidik, B. and Gereffi, G. (2006) “Explaining Turkey′s Emergence and Sustained Competitiveness as a Full-Package Supplier of Apparel” Environment and Planning A, 2006, vol. 38, issue 12, pp2285-2303
26.Paulo Bastos and Joana Silva(2010) "The quality of a firm′s exports: Where you export to matters" Journal of International Economics, 2010, vol. 82, issue 2, pp99-111
27.Segev, A. and Gebauer, J.(2001), “B2B Procurement and Marketplace Transformation,” Information Technology and Management,2, 2001, pp241-260.
28.Shocker, A.D., Srivastava, R.K. and Ruekert, R.W. (1994), “Challenges and opportunities facing brand management: an introduction to the special issue”, Journal of Marketing Research, Vol. 31 No. 2, pp49-58.
29.Sousa, Carlos M.P., Francisco J. Martínez‐López, Filipe Coelho(2008) ”The Determinants of Export Performance: A Review of the Research in the Literature between 1998 and 2005.” Int J Manag Rev 10(4):pp343-374
30.Srivastava, R.K., Shervani, T.A. and Fahey, L. (1998), “Market-based assets and shareholder value: a framework for analysis”, Journal of Marketing, Vol.62 No. 1, pp2-18.
31.Stavroula Spyropoulou, Dionysis Skarmeas and Constantine S. Katsikeas(2009) "An examination of branding advantage in export ventures"European Journal of Marketing 45(6):pp910-935 ·
32.Stephen Roper & James H. Love & Dolores Añon Hígon,(2006). "The Determinants Of Export Performance: Evidence For Manufacturing Plants In Ireland And Northern Ireland," Scottish Journal of Political Economy, Scottish Economic Society, vol.53（5）, pp586-615
33.Stephen RossYeaple(2005) "A simple model of firm heterogeneity, international trade, and wages" Journal of International Economics Volume 65, Issue 1, January 2005, pp1-20
34.Sterlacchini, A. (1999), “Do innovative activities matter to small firms in non-R＆D-intensive industries? An application to export performance,” Research policy, 28(8), pp819~832
35.Varadarajan and Yadav(2002)."Marketing strategy and the Internet: An organization framework." Journal of the Academy of Marketing Science 30(4): pp296- 312.
36.Vernon, (1966) "International Investment and International Trade in the Product Cycle " The Quarterly Journal of Economics, Volume 80, Issue 2, May 1966, pp190–207,
37.Wakelin, K., (1998), “Innovation and export behaviour at the firm level,” Research Policy 26, pp829-841.
38.Webb, K. L. (2002) ‘Managing Channels of Distribution in the Age of ElectronicCommerce’, Industrial Marketing Management 31(2): pp95–102.
39.Wynne, C. and Berthon, P. (2001), “The Impact Of The Internet On The Distribution Value Chain: The Case Of The South African Tourism Industry”, International Marketing Review, 18 (4), pp420-431.
40.Zhu, K. (2004). The complementarity of information technology infrastructure and ecommerce capability: A resource-based assessment of their business value. Journal of Management Information Systems, 21(1), pp167–202.
41.Zou, S., Fang, E. and Zhao, S. (2003), “The effect of export marketing capabilities on export performance: an investigation of Chinese exporters”, Journal of International Marketing, Vol. 11 No. 4, pp32-55
42.Zou, Shaoming and Simina Stan(1998),” The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997. ” Int Mark Rev 15(5):pp333-356.

指導教授

楊志海鄒孟文

審核日期

2019-7-16

推文