博碩士論文 106421012 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:30 、訪客IP:44.213.99.37
姓名 黃意軒(HUANG I HSUAN)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 社群影響者追蹤動機對消費者行為影響之研究:以互動性、參與程度、廣告意圖為中介變數
相關論文
★ 探討 YouTube 使用動機與消費者行為之關係: 以 YouTube 使用強度及平台可信度為調節變數★ Instagram廣告的互動性與自我品牌連結對網路口碑和廣告態度之影響:以 Instagram使用頻率和錯失恐懼為中介
★ 品牌聯名的行銷策略對消費者產品接受度及購買意願之影響:以社會認同與社群影響為中介變數
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   [檢視]  [下載]
  1. 本電子論文使用權限為同意立即開放。
  2. 已達開放權限電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
  3. 請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。

摘要(中) 隨著社群媒體時代的來臨,社群影響者也逐漸擴大他們的影響範圍,並且對消費
者產生了很大的影響。本研究目的在探討社群影響者追蹤動機對於消費者行為的影
響,並進一步探究互動性、參與程度及廣告意圖在消費者決策過程中的中介影響。研
究方法採用問卷調查法,通過線上問卷的形式進行採樣、蒐集受測者的資料。研究結
果發現,社群影響者追蹤動機對獲取資訊以及影響者認同感有正向且顯著影響,然而
對自我身份呈現無顯著影響。而在互動性、參與程度、廣告意圖則在社群影響者追蹤
動機至消費者行為中有顯著的中介的效果。本研究理論上闡述了驅使消費者追蹤影響
者的心理機制與後續行為。實務上建議,當企業在尋找影響者代言時,能夠將消費者
的影響者追蹤動機加入評估,以提高合作的效益。另外,在影響者方面,對於互動程
度、參與度以及廣告意圖,能夠使用作為和消費者交流的多樣選擇,更能夠在與企業
品牌合作時能有更好的表現。
摘要(英) With the rapid development of the social media, social media influencers have gradually expanding their impact on consumers. This study aims to explore the extent to which following social media influencers affect consumer behavior, and to examine the mediating effects of interactivity, engagement, and advertising intent in consumers’ decision-making process. An online survey with convenience sampling was conducted. The results showed that motivations of following social media influencers had positive and significant influences on consumers’ information seeking and identification with influencers, but had no significant influences on consumers’ self-presentation. Further, interactivity, engagement, and advertising intention exerted significant mediating effects in the process. Theoretical and managerial implications are discussed based on the research findings. Managerially, the research provides suggestions for companies to evaluate effect of influencer marketing strategies.
關鍵字(中) ★ 影響者
★ 自我身份呈現
★ 獲取資訊
★ 影響者認同感
★ 參與度
★ 互動呈度
關鍵字(英) ★ influencer
★ self-presentation
★ information seeking
★ engagement
★ interactivity
★ advertising intent
論文目次 摘要 I
Abstract II
目錄 III
圖目錄 VI
表目錄 VII
第一章、緒論
1 1-1 研究背景及動機 4
1 1-2 研究目的 4
1-3 論文架構 4
第二章、文獻討論 5
2-1 研究基本理論及主題 5
2-1-1 社會學習理論 5
2-1-2 影響者和影響者行銷 6
2-2 使用社群媒體平台追蹤影響者之動機 7
2-2-1 自我身份呈現 7
2-2-2 獲取資訊 8
2-2-3 影響者認同感8
2-3 消費者行為 9
2-3-1 影響者好感度 9
2-3-2 社群口碑 10
2-3-3 購買意圖 10
2-3-4 產品態度 11
2-4 影響消費者行為中介變數 12
2-4-1 參與程度 12
2-4-2 互動性 12
2-4-3 廣告意圖 13
2-5 變數之關聯 14
2-5-1 消費者追蹤動機與影響者好感度之關聯 14
2-5-2 消費者追蹤動機與社群口碑之關聯 14
2-5-3 消費者追蹤動機與購買意願之關聯 15
2-5-4 消費者追蹤動機與產品態度之關聯 15
2-5-5 影響者追蹤動機對影響者好感度之影響以互動性、參與程度、廣告
意圖為中介16
2-5-6 影響者追蹤動機對社群口碑之影響以互動性、參與程度、廣告意圖為中介17
2-5-7 影響者追蹤動機對購買意圖之影響以互動性、參與程度、廣告意圖為中介 18
2-5-8 影響者追蹤動機對產品態度之影響以互動性、參與程度、廣告意圖為中介19
第三章、研究方法 20
3-1 研究架構 20
3-2 問卷設計 20
3-3 前測問卷 21
3-4 樣本取得 21
3-5 研究變數之操作型定義 21
第四章、研究結果 27
4-1 描述性統計分析 27
4-2 信度分析 28
4-3 相關係數矩陣 30
4-4 研究假說驗證 31
4-4-1 以影響者好感度為應變數 31
4-4-2 以社群口碑為應變數 41
4-4-3 以購買意願為應變數 51
4-4-4 以產品態度為應變數 61
4-5 假設研究驗證結果 71
第五章、結論與建議 76
5-1 研究結論 76
5-1-1 追蹤動機對影響者好感度之影響 76
5-1-2 追蹤動機對社群口碑之影響 76
5-1-3 追蹤動機對購買意願之影響 77
5-1-4 追蹤動機對產品態度之影響 78
5-1-5 參與程度之中介效果 78
5-1-6 互動性之中介效果 79
5-1-7 廣告意圖之中介效果 79
5-2 研究貢獻 80
5-3 研究限制及未來建議 82
六、參考文獻83
附錄 93
正式問卷93
參考文獻 數位時代(高敬原,2018)一則 Instagram 進帳 100 萬!從默默無聞到身價百億的美妝 網紅 https://www.bnext.com.tw/article/51514/huda-kattan-beauty
資策會 fFIND(2017).八成以上台灣人愛用 FACEBOOK、LINE 坐穩社群網站龍 頭,1 人平均擁有 4 個社群帳號,年輕人更愛 YOUTUBE 和 IG https://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno=1934&fm_sqno=14
Aaker, David A and Myers,John G. (1987), Advertising Management 3rd Edition, Englewood Cliffs,NewJersey. Prentice-Hall, Inc.
Abidin, C. 2016. Visibility labour: Engaging with influencers’ fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia 161, no. 1: 86–100.
Adams, J. S. (1965). Inequity in social exchange. In L. Berkowitz (Ed.), Advances in experimenral social psychology (Vol. 2, pp. 267-300). New York: Academic.
Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69(3), 19–34. doi:10.1509/jmkg.69.3.19.66363
Amoateng, F., and Poku, K., (2013), “The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro”, International Review of Management and Marketing, vol. 3, no. 1, pp. 28.
Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness. International Journal of Advertising, 27(2), 209–234.
Araujo, T., Neijens, P., & Vliegenthart, R. (2016). Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands. International Journal of Advertising, 36(3), 496–513.
Armstrong, C. L., & Nelson, M. R. (2005). HOW NEWSPAPER SOURCES TRIGGER GENDER STEREOTYPES. [Article]. Journalism & Mass Communication Quarterly, 82(4), 820-837.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15–27. http://dx.doi.org/10.1002/mar.20761
Augure. (2015). Estatus y practicas de las relaciones con in fluencers en 2015. available at: http://www.augure.com/es/blog/estudio-relaciones-influencers-20150616 (accessed 05.08.16.).
Avnet, Tamar and E. Tory Higgins (2006a), “How Regulatory Fit Affects Value in Consumer Choices and Opinions,” Journal of Marketing Research, 43, February, 1–10 .
Bagozzi, Richard P. and Robert E. Burnkrant (1979), ”Attitude Organization and the Attitude-Behavior Relationship,” Journal ofPersonality and socia[ ~sycho~opj, 37,913- 29.
Bakshy, Eytan, Jake M. Hofman, Winter A. Mason, and Duncan J. Watts (2011), “Everyone’s an Influencer: Quantifying Influence on Twitter,” Proceedings of the 4th International Conference on Web Search and Data Mining, Hong Kong, (February 9– 12), 65–74.
83
Ball, A. Dwayne, & Tasaki, Lori H. (1992). The role and measurement of at- tachment in consumer behavior. Journal of Consumer Psychology, 2, 155-172.
Bandura, A. Social learning theory. Englewood Cliffs, N.J.: Prentice-Hall, 1977.
Bandura, A., & Walters, R. H. (1963) Social learning and personality development. New York: Holt, Rinehart & Winston.
Banks, M. A. (2008). Blogging heores: Interviews with 30 of the World′s Top Bloggers. Indianapolis, IN: Wiley Publishing, Inc.
Batra R, Stephens D. 1994. Attitude effects of ad-evoked moods and emotions: the moderating role of motivation. Psychology and Marketing 11(3): 199–215.
Belk, Russell W. (1988). Possessions and the extended self. Journal of Con- sumer Research, 15, 139-168.
Berkman, Harold W. and Christopher C. Gilson (1978), Consumer Behavior: Concepts and Strategies. Encino, CA: Dickenson Publishing Co., Inc.
Berryman, J. M. (2008). Judgments during information seeking: a naturalistic approach to understanding the assessment of enough information. Journal of Information Science 34 (2), 196–206.
Blau, Peter M. (1964). Exchange and Power in Social Life. New York: John Wiley. Butler, John K. Jr. and R. Stephen Cantrell. (1984). “A Behavioral Decision Theory Approach to Modelling Dyadic Trust in Superiors and Subordinates,” Psychological Reports, 55: 19-28.
Blau. P. 1964. Exchange and power in social life. New York: Wiley. Clark, M. S,, & Mills. |, 1979. Interpersonal attraction in exchange and communal relationships. Journal of Personality and Social Psychology, 37: 12-24.
Booth, N., and Matic, J. A., (2011), “Mapping and leveraging influencers in social media to shape corporate brand perceptions”, Corporate Communications: An International Journal, vol. 16, pp. 184–191.
Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, a. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 14, 252–271. doi:10.1177/1094670511411703
Bronner F, de Hoog R. 2010. Consumer-generated versus marketergenerated websites in consumer decision making. International Journal of Market Research 52(2): 231–248.
Brooks, R.C. 1957. Word-of-Mouth’ advertising in selling new products. The Journal of Marketing 22, no. 2: 15461.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2–20.
Brown, M., Pope, N., & Voges, K. (2003). Buying or browsing? European Journal of Marketing, 37(11/12), 1666–1684.
Burgoon, J. K., & Hale, J. L. (1984). The fundamental topoi of relational communication. Communication Monographs, 51(3), 193.
BUSH, A. J., MARTIN, C. A., & BUSH, V. D. (2004). Sports Celebrity Influence on the Behavioral Intentions of Generation Y. Journal of Advertising Research, 44(1), 108– 118.
84
CAMPBELL, M. (1995). When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments. Journal of Consumer Psychology, 4(3), 225–254.
Casteleyn, J., Mottart, A., & Rutten, K. (2009). How to use face- book in your market research. International Journal of Market Research, 51(4), 439–447.
Chaiken, Shelly (1980), ”Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion,” lournal of Personality and Social Psychology, 39(November), 752-766.
Chaiken, Shelly and Alice H. Eagly (1976), ” Communication Modality as a Determinant of Message Persuasiveness and Message Comprehensibility,” ]ourilnl of Personality and Social Psycholopj, 34(0ctober), 605614.
Chen, M. F., (2007), “Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: moderating effects of food-related personality traits”, Food Quality and Preference, vol. 18, no. 7, pp. 1008-1021.
Cheong, H. J., & Morrison, M. A. (2008). Consumers’ Reliance on Product Information and Recommendations Found in UGC. Journal of Interactive Advertising, 8(2), 38–49.
Chu, S.-C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47–75.
Cialdini, R., Petty, R., & Cacioppo, J. (1981). Attitude and attitude change. Annual Review of Psychology, 32, 357-404.
Colliander, J., and M. Dahlen. 2011. Following the fashionable friend: The power of social media. Weighing publicity effectiveness of blogs versus online magazines. Journal of Advertising Research 51: 313–20.
Cooper, Michael (1984), ”Can Celebrities Really Sell Products?” Marketing and Media Decisions, September, pp.64, 65 and 120.
Coulter, R. A., Price, L. L., & Feick, L. (2003). Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe. Journal of Consumer Research, 30(2), 151–169.
Davis Mersey, R., Malthouse, E. C., & Calder, B. J. (2010). Engagement with Online Media. Journal of Media Business Studies, 7(2), 39–56.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798–828.
De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91.
Dellarocas, C., 2003. The digitization of word of mouth: promise and challenges of online feedback mechanisms. Management Science 49 (10), 1407–1424.
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7.
Doney, P.M. and Cannon, J.H. (1997), “An examination of the nature of trust in buyer- seller relationships”, Journal of Marketing, Vol. 61 No. 2, pp. 35-51.
85
Doorn, J. v., Lemon, K., Mittal, V., Nass, S., Pick, D., Pirner, P., et al. (2010). Customer engagement behavior: Theoreti-CREATIVE STRATEGIES IN SOCIAL MEDIA Psychology and Marketing DOI: 10.1002/marcal foundations and research directions. Journal of Service Research, 13, 253–266.
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Fort Worth, TX: Harcourt Brace Jovanovich.
Economist Intelligence Unit (EIU) (2007b), “Beyond loyalty: meeting the challenge of customer engagement, part 2”, available at: www.adobe.com/engagement/pdfs/partII.pdf
Escalas, J. E., and Bettman, J. R., (2005), “Self-construal, reference groups, and brand meaning”, Journal of Consumer Research, vol. 32, no. 3, pp. 378-389.
Escalas, Jennifer Edson and James R. Bettman (2003), “You Are What They Eat: The Influence of Reference Groups on Consumer Connections to Brands,” Journal of Consumer Psychology, 13 (3), 339–48.
Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of Interactive Advertising, 17(2), 138–149.
Fernandez, P.R., 2009. Impact of Branding on Gen Y′s choice of clothing. J. South East Asia Res. Cent. Commun. Humanit. 1 (1), 24–33
Flanagin, A. J., & Metzger, M. J. (2000). PERCEPTIONS OF INTERNET INFORMATION CREDIBILITY. [Article]. Journalism & Mass Communication Quarterly, 77(3), 515-540.
Flanagin, A. J., & Metzger, M. J. (2003). The perceived credibility of personal Web page information as influenced by the sex of the source. [doi: DOI: 10.1016/S0747- 5632(03)00021-9]. Computers in Human Behavior, 19(6), 683-701.
Forrester Consulting (2008), “How engaged are your customers?”, available at: www.adobe.com/
engagement/pdfs/Forrester_TLP_How_Engaged_Are_Y our_Customers.pdf
Fowles, Jib (1996), Advertising and Popular Culture, Vol. 5, London: Sage.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90–92.
Friedstad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21, 1-3 1.
Giner-Sorolla, R. (1999). Affect in attitude: Immediate and deliberative perspectives. In S. Chaiken & Y. Trope (Eds), Dual Process Theories in Social Psychology (pp. 441-61). New York: Guilford.
Glucksman, Morgan. (2017). The Rise of Social Media Influencer Marketing on Lifestyle Branding. Elon Journal of Undergraduate Research in Communications, 8 (No 2).
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., and Singh, R., (2016), “Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior”, Journal of Business Research, vol. 69, no. 12, pp. 5833- 5841.
Goldsmith, R. E., & Clark, R. A. (2008). An analysis of factors affecting fashion opinion leadership and fashion opinion seeking. Journal of Fashion Marketing and Management: An International Journal, 12(3), 308–322.
86
Gorry, G. A., & Westbrook, R. A. (2009). Winning the Internet Confidence Game. Corporate Reputation Review, 12(3), 195–203.
Grubbs Hoy, M., & Andrews, J. C. (2004). Adherence of Prime-Time Televised Advertising Disclosures to the “Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy & Marketing, 23(2), 170–182.
Hess, Jeff, and John Story (2005), “Trust-Based Commitment: Multidimensional Consumer-Brand Relationships,” Journal of Consumer Marketing, 22 (6), 313–22.
Hollebeek, L. (2011). Exploring customer brand engagement: definition and themes. Journal of Strategic Marketing, 19, 555–573. doi:10.1080/0965254X.2011.599493
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. Journal of Interactive Marketing, 28(2), 149–165.
Hovland, C. I. and Weiss, W., (1951), “The influence of source credibility on communication effectiveness”, Public Opinion Quarterly, vol. 15, no. 4, pp. 635–650.
Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion; psychological studies of opinion change. New Haven,: Yale University Press.
Hsiao, K.L., Lin, J.C.-C., Wang, X.Y., Lu, H.P. and Yu, H. (2010), “Antecedents and consequences of trust in online product recommendations: an empirical study in social shopping”, Online Information Review, Vol. 34 No. 6, pp. 935-53
Jamieson, L.F. and Bass, F.M. (1989), “Adjusting stated intention measures to predict trial purchase of products: a comparison of models and methods”, Journal of Marketing Research, Vol. 26, August, pp. 336-45.
Jaworski, B. J., A. K. Kohli. 1993. Market orientation: Antecedents and consequences. J. Marketing 57 53–70.
Jothi, P.S.J., Neelamalar M. & Prasad, R.S. (2011). Analysis of social networking sites: A study on effective communication strategy in developing brand communication. Journal of Media and Communication Studies, 3,7, 234-242.
Katz, E, and P.F. Lazarsfeld. 2006. Personal influence: The part played by people in the flow of mass communications. 2nd ed. New Brunswick, NJ: Transaction Pub.
Katz, E. and Lazarsfeld, P. (1955) Personal Influence. New York: Free Press. King, K.W. and Tinkhan, S.F. (1990) The learning and retention of outdoor advertising. Journal of Advertising Research 29 (Dec=Jan), 47–51.
KELMAN, H. C. Three processes of acceptance of social influence: Compliance, identification, and internalization. Amer. Psychologist, 1956, 11, 361. (Abstract)
Kempf DS. 1999. Attitude formation from product trial: distinct roles of cognition and affect for hedonic and functional products. Psychology and Marketing 16(1): 35–50.
Khamis, S., Ang, L., & Welling, R. (2016). Self-branding, “micro-celebrity” and the rise of Social Media Influencers. Celebrity Studies, 8(2), 191–208.
Kim J, Baek Y, Choi YH. 2012. The structural effects of metaphorelicited cognitive and affective elaboration levels on attitude toward the ad. Journal of Advertising 41(2): 79– 98.
Kim, D., Jang, S. (Shawn), & Adler, H. (2015). What drives café customers to spread eWOM? International Journal of Contemporary Hospitality Management, 27(2), 261– 282.
87
Kim, E., Sung, Y., & Kang, H. (2014). Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. Computers in Human Behavior, 37, 18–25.
Kim, H. W., Chan, H. C., & Kankanhalli, A. (2012). What motivates people to purchase digital items on virtual community websites? The desire for online self-presentation. Information Systems Research, 23(4), 1232–1245.
Kim, J., Baek, Y., & Choi, Y. H. (2012). The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad. Journal of Advertising, 41(2), 77–96.
Kiousis, Spiro (2002), ”Interactivity: A Concept Explication,” New Media & Society, 4, 355-383.
Kleine, Robert E., III, Kleine, Susan S., & Kernan, Jerome B. (1993). Mun- dane consumption and the self: A social-identity perspective. Journal of Consumer Psychology, 2, 209-236
Knoll, J., H. Schramm, C. Schallhorn, and S. Wynistorf. 2015. Good guy vs. bad guy: The influence of parasocial interactions with media characters on brand placement effects. International Journal of Advertising 34, no. 5: 720–43.
Ko, H., Cho, C.-H. and Roberts, M.S. (2005), “Internet uses and gratifications”, Journal of Advertising, Vol. 34 No. 2, pp. 57-70.
Kozinets, R.V. (2010), Netnography. Doing Ethnographic Research Online, Sage Publications Ltd, London.
Langner, S., Hennigs, N., & Wiedmann, K.-P. (2013). Social persuasion: targeting social identities through social influencers. Journal of Consumer Marketing, 30(1), 31–49.
Larzelere, Robert E., and Ted L. Huston (1980), “The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships,” Journal of Marriage and the Family, 42 (3), 595–04.
Lazarsfeld, L., Berelson, B., & Gaudet, H. (1948). The people’s choice: How the voter makes up hismind in a presidential campaign. New York: Columbia University Press.
Lee, J. E., & Watkins, B. (2016). YouTube vloggers’ influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753–5760.
Leyland Pitt,Pierre Berthon,Richard T. Watson(1996).The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency. Journal of Advertising Research 36(1):43-53.
Lim, Radzol, Cheah and Wong (2017).The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude .Asian Journal of Business Research, Volume 7, Issue 2, 2017
Ling, K., Beenen, G., Ludford, P., Wang, X., Chang, K., Cosley, D., Frankowski, D., Terveen, L., Rashid, A. M., Resnick, P. and Kraut, R. (2005). Using social psychology to motivate contributions to online communities. Journal of Computer-Mediated Communication, 10, doi: 10.1111/j.1083-6101.2005.tb00273.x. Retrieved from http://jcmc.indiana.edu/vol10/issue4/ling.html.
Lippe, D., 2001. It′s all in creative delivery. Advert. Age 72 (26), S8–S9. Lynch, J., Schuler, D., 1994. The Match-Up effect of spokesperson and product congruency: a schema theory interpretation. Psychol. Mark. Vol. 11 (No. 5), 417–445.
88
Liu, B. F., Jin, Y., Briones, R., and Kuch, B., (2012), “Managing turbulence in the blogosphere: Evaluating the blog-mediated crisis communication model with the American red-cross”, Journal of Public Relations Research, vol. 24, no. 4, pp. 353– 370.
Liu, J., Li, C., Ji, Y. G., North, M., & Yang, F. (2017). Like it or not: The Fortune 500’s Facebook strategies to generate users’ electronic word-of-mouth. Computers in Human Behavior, 73, 605–613.
Liu, S., Jiang, C., Lin, Z., Ding, Y., Duan, R., & Xu, Z. (2015). Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach. Information Sciences, 306, 34–52.
Lu, L.-C., Chang, W.-P., & Chang, H.-H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258–266.
Luo, X. (2002). Trust production and privacy concerns on the Internet. Industrial Marketing Management, 31(2), 111–118. doi:10.1016/s0019-8501(01)00182-1
Lyons, B., & Henderson, K. (2005). Opinion leadership in a computer-mediated environment. Journal of Consumer Behaviour, 4(5), 319–329.
M. Kang, J.-Y., K.P. Johnson, K., & Wu, J. (2014). Consumer style inventory and intent to social shop online for apparel using social networking sites. Journal of Fashion Marketing and Management: An International Journal, 18(3), 301–320.
MacKenzie SB, Lutz RJ, Belch GE. 1986. The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations. Journal of Marketing Research 23(2): 130–143.
Makgosa, R. (2010). The influence of vicarious role models on purchase intentions of Botswana teenagers. Young Consumers, 11(4), 307–319.
Markethub, (2016), Influencer marketing vs word-of-mouth marketing. Retrieved from https://www.markethub.io/influencer-marketing-vs-word-of-mouth-marketing/
Martin, C.A. and Bush, A.J. (2000a), ‘‘Do role models influence teenagers purchase intentions and behaviour’’, Journal of Consumer Marketing, Vol. 17 No. 5, pp. 441-54.
Martin, J. (1986). The tolerance of injustice. In J. Olson, C. P. Herman, & M. Zanna (Eds.), Relative deprivation and social comparison: The Ontario Symposium (Vol. 4, pp. 217-242). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
McCracken, Grant (1989), ”Who Is the Celebrity Endorsor? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-21.
Meeker M. Internet trends 2017 − Code conference 31 May 2017. Retrieved from http://www.kpcb.com/internet-trends (2017, accessed 20 May 2017).
Miciak, A.R., Shanklin, W.L., 1994. Choosing celebrity endorsers. Mark. Manag. 3 (3), 50–60.
Miller, D. R., Bandura, A., & Walters, R. H. (1966). Social Learning and Personality Development. American Sociological Review, 31(1), 128.
Mitchell, A., Holcomb, J., & Page, D. (2013). News use across social media platforms. Pew Research Center. Retrieved November 30, 2013, from http://www.journalism.org/ files/2013/11/News-Use-Across-Social-Media-Platforms1.pdf
89
Mitchell, Andrew A. and Jerry C. Olson (1981), ”Are Product Beliefs the Only Mediator of Advertising Effect on Brand Attitude?” Jortriinl of Marketing Research, 18 (August), 318-32.
Morwitz, V. (2012). Consumers’ Purchase Intentions and their Behavior. Foundations and Trends® in Marketing, 7(3), 181–230. doi:10.1561/1700000036
Moschis, G.P. and Churchill, G.A. Jr (1978), ‘‘Consumer socialization: a theoretical and empirical analysis’’, Journal of Marketing Research, Vol. 15, November, pp. 599-609.
Murdough, C. (2009). Social media measurement: It’s not impossible. Journal of Interactive Advertising, 10, 94–99.
North, E.J. and Kotze, T. (2001), ‘‘Parents and television advertisements as consumer socialization agents for adolescents: an exploratory study’’, Journal of Family Ecology and Consumer Sciences, Vol. 29, pp. 91-9.
Ohanian, R. (1990) Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), pp. 39–52.
Ohanian, R. (1991). The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase. Journal of Advertising Research, 31,46-54.
Okazaki, Shintaro (2009). The Tactical Use of Mobile Marketing: How Adolescents’ Social Networking Can Best Shape Brand Extensions. Journal of Advertising Research, 49(1), 12–26.
Pan, L.-Y. and Chiou, J.-S. (2011), “How much can you trust online information? Cues for perceived trustworthiness of consumer-generated online information”, Journal of Interactive Marketing, Vol. 25 No. 2, pp. 67-74.
Papacharissi, Z., & Rubin, A. M. (2000). Predictors of Internet Use. Journal of Broadcasting & Electronic Media, 44(2), 175–196.
Park, C. and Lee, T.M. (2009), “Information direction, website reputation and eWOM effect: a moderating role of product type”, Journal of Business Research, Vol. 62 No. 1, pp. 61-7.
Park, C. W., & Lessig, V. P. (1977). Students and Housewives: Differences in Susceptibility to Reference Group Influence. Journal of Consumer Research, 4(2), 102.
Patterson P, Yu T, de Ruyter K. Understanding customer engagement in services. Advancing theory, maintaining relevance, proceedings of ANZMAC 2006 conference, Brisbane; 2006. 4–6 December.
Pavlou, P.A. (2003), “Consumer acceptance of electronic commerce – integrating trust and risk with the technology acceptance model”, International Journal of Electronic Commerce, Vol. 7 No. 3, pp. 101-34.
Pepitone, J. (March 10, 2010). Twitter users not so social after all. CNNMoney.com. Retrieved March 14, 2010 from http://money.cnn.com/2010/03/10/technology/twitter_users_active/index.htm?hpt=Mid
Rafaeli, Sherif and F. Sudweeks (1997), ”Networked Interactivity,′ Journal of Computer- Mediated Communication, http:// www.207.201.161.120/jcmc/vo12/issue4/rafaeli.sudweeks.html.
Roberts, R. E., Phinney, J. S., Masse, L. C., Chen, Y. R., Roberts, C. R., & Romero, A. (1999). The Structure of Ethnic Identity of Young Adolescents from Diverse Ethnocultural Groups. The Journal of Early Adolescence, 19(3), 301–322.
90
Rogers, E.M. 2003. Diffusion of innovations. 5th ed. New York, NY: Free Press. Rybalko, S., and T. Seltzer. 2010. Dialogic communication in 140 characters or less: How fortune 500 companies engage stakeholders using Twitter. Public Relations Review 36, no. 4: 33641.
Roy, S. (2016). Meaning transfer in celebrity endorsements: an explanation using metaphors. Journal of Marketing Communications, 1–20.
Salo, J. and Karjaluoto, H. (2007), “A conceptual model of trust in the online environment”, Online Information Review, Vol. 31 No. 5, pp. 604-21.
Sashi, C. M. (2012). Customer engagement, buyer- seller relationships, and social media. Management Decision, 50(2), 253–272.
Schau, H.J., and M.C. Gilly. 2003. We are what we post? Self-presentation in personal web space. Journal of Consumer Research 30, no. 3: 385–404.
Schau, Hope J., Albert M. Muñiz Jr., and Eric J. Arnould (2009), “How Brand Communities Create Value,” Journal of Marketing, 73, 5, 30–51.
Schlenker, Barry R. (1980). Impression management: The self-concept, so- cial identity, and interpersonal relations. Monterey, CA: Brooks/Cole
Schmitt, B. (2012). The consumer psychology of brands. Jour- nal of Consumer Psychology, 22, 7–17.
Scoble, R., & Israel, S. (2006). Naked conversations: How blogs are changing the way business talk with customers. Hoboken, NJ: John Wiley & Sons
Shang, R., Chen, Y., & Liao, H. (2006). The value of participation in virtual consumer communities on brand loyalty. Internet Research, 16(4), 398–418.
Shen, C., & Chiou, J. (2009). The effect of community identification on attitude and intention toward a blogging community. Internet Research, 19(4), 393–407.
Shih, C. (2009). The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff. Boston, MA: Prentice Hall.
Siekpe, J. S., & Kamssu, A. A. (2005). The effect of culture & uses & gratifications in online shopping. Southwest Decision Sciences Institute 2005: Proceedings of the 36th Southwest Decision Sciences Institute Annual Conference, Southwest DSI, Dallas, USA, 370-378.
Sirdeshmukh, Deepak, Jagdip Singh, and Barry Sabol. 2002. ”Consumer Trust, Value, and Loyalty in Relational Exchanges?′ Jourmd of Marketing 66 (1): 15-37.
Soat, M. (2014). The retweet that never sleeps. Marketing News. Accessed at: https://www.ama.org/ publications/MarketingNews/Pages/retweet-that-never- sleeps-.aspx.
Solis, B. 2011. The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. Hoboken, NJ: Wiley.
Sorum, K. A., Grape, K. M., & Silvera, D. (2003). Do dispositional attributions regarding peer endorsers influence product evaluations? Scandinavian Journal of Psychology, 44(1), 39–46.
Suh, B. and Han, I. (2002), “Effect of trust on customer acceptance of internet banking”, Electronic Commerce Research and Applications, Vol. 1 No. 3, pp. 247-63.
91
Taghipoorreyneh, M. and de Run, E. C., (2016), “Online Advertising: An Investigation of Factors Affecting Positive Attitude among the Malays in Malaysia”, Asian Journal of Business Research Volume, vol. 6, no. 2, pp. 70-80.
Tajfel, H., & Turner, J. C. 1986. The social identity theory of intergroup behavior. In S. Worchel & W. G. Austin (Eds.), Psychology of intergroup relations, 2nd ed.: 7-24. Chicago: Nelson-Hall.
Tarkiainen, A., and Sundqvist, S., (2005), “Subjective norms, attitudes and intentions of Finnish consumers in buying organic food”, British Food Journal, vol. 107, no. 11, pp. 808-822.
Thorson, K. S., & Rodgers, S. (2006). Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction. Journal of Interactive Advertising, 6(2), 5–44.
Ting, H. and de Run, E.C., (2015), “Attitude towards advertising: A young generation cohort’s perspective”, Asian Journal of Business Research, vol. 5, no. 1, pp. 69-82.
Turcotte, J., York, C., Irving, J., Scholl, R. M., & Pingree, R. J. (2015). News Recommendations from Social Media Opinion Leaders: Effects on Media Trust and Information Seeking. Journal of Computer-Mediated Communication, 20(5), 520–535.
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research, 13, 253–266. doi:10.1177/1094670510375599
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research, 13(3), 253–266.
Van Reijmersdal, Eva, Marieke L. Fransen, Guda van Noort, Suzanna J. Opree, Lisa Vandeberg, Sanne Reusch, Floor van Lieshout, and Sophie C. Boerman (2016), “Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion,” American Behavioral Scientist, 60 (12), 1458–74.
Wojnicki, A., and Godes, D. (2008). Word-of-mouth as self-enhancement. HBS Marketing Research Paper No. 06-01.
Yoh, T. (2005), ‘‘Parent, peer, and TV influences on american teen athletic shoe purchasing’’, International Journal of Sport Management, Vol. 1 No. 2, pp. 80-9.
指導教授 陳冠儒 黃依潔(Chen Kuan Ju) 審核日期 2020-1-15
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明