歸屬感與現實、虛擬社會資本關係之研究

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溫柏格(Bo-Ge Wen) 查詢紙本館藏

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企業管理學系在職專班

論文名稱

歸屬感與現實、虛擬社會資本關係之研究

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至系統瀏覽論文 (2026-5-30以後開放)

摘要(中)

隨著網際網路的普及化，現代人生活早已和社群媒體（Social Media）形成密不可分的關係。本研究旨在探討歸屬感在社群媒體和現實生活中，對社會資本有何影響？並針對不同的社群網路使用者經驗與背景，探討其是否有顯著差異性。本研究的研究對象為年滿18歲的社群媒體（Facebook、Instagram）使用者，並運用網路問卷發放的方式蒐集資料，共計完成388份的有效問卷，透過統計軟體SPSS 24與 Amos 24分析資料，以路徑分析（Path Analysis）探討本研究之假設的因果關係，從研究結果中得到以下結論：第一、歸屬感不論對於線上社會資本或者線下社會資本皆有顯著影響。第二、男性使用者與女性使用者對於線上歸屬感、線上結合型社會資本與線上橋接型社會資本較的感受有顯著差異。第三、使用11年以上Facebook的使用者與6年以上Instagram的使用者對於線下歸屬感、線下結合型社會資本與線下橋接型社會資本的看法皆明顯高於使用年資5年以下的使用者。第四、平均一日使用社群媒體在61分鐘以上的使用者對於線上歸屬感、線上橋接型社會資本的看法明顯高於30分鐘以下的使用者。依據本研究結果，將對於日後研究者在社群媒體、社會資本及歸屬感之相關研究上提供參考依據。

摘要(英)

With the popularization of the Internet, modern life has long been attached to social media. This research aims to explore how the sense of belonging affects social capital in social media and real life? According to the experience and background of different social network users, we would explore whether there are significant differences. The subjects of this study are social media (Facebook, Instagram) users who are over 18 years of age. This study collected data using online questionnaires. A total of 388 valid questionnaires were completed and analyzed through statistical software SPSS 24 and Amos 24. Using the path analysis to explore the causality of the hypotheses of this study, the following conclusions are drawn from the research results. First, belonging has a significant impact on both online social capital and offline social capital. Second, male users and female users have significant differences in their online belonging, online bonding social capital, and online bridging social capital. Third, users who have used Facebook for more than 11 years and users who have used Instagram for more than 6 years have a significantly higher perception of importance on offline belonging, offline bonding social capital, and offline bridging social capital than those with less than 5 years of users. Fourth, users who use social media for more than 61 minutes a day have a significantly higher perception of the importance of online belonging and online bridging social capital than users who use social media for less than 30 minutes. Based on the results of this research, it could be the reference basis for future researchers in the relevant studies on social media, social capital, and sense of belonging.

關鍵字(中)

★ 歸屬感
★ 社會資本

關鍵字(英)

論文目次

摘要 i
Abstract ii
誌謝 iii
目錄 iv
圖目錄 vii
表目錄 viii
一、緒論 1
1-1研究背景與目的 1
1-2研究價值與預期貢獻 3
二、文獻探討 4
2-1歸屬感（Belongingness） 4
2-2社會資本（Social Capital） 7
2-2-1結合型與橋接型社會資本 8
2-3歸屬感與線上、線下社會資本的關係 10
三、研究方法 12
3-1 研究架構 12
3-2研究對象與抽樣方式 13
3-3問卷設計 14
3-3-1社會資本 14
3-3-2歸屬感 17
3-3-3基本資料 18
3-4分析方法 19
3-4-1描述性統計分析 19
3-4-2相關分析 19
3-4-3 因素分析 19
3-4-4信度分析 20
3-4-5效度分析 20
3-4-6差異分析 20
四、資料分析與研究結果 21
4-1敘述性統計分析 21
4-2信度分析 23
4-3建構效度分析 24
4-3-1收斂效度 24
4-4獨立樣本t檢定分析 26
4-4-1性別 26
4-4-2教育程度 27
4-5單因子變異數分析 30
4-5-1年齡 30
4-5-2使用Facebook的年資 32
4-5-3使用Instagram的年資 35
4-5-4平均一日使用Facebook的時間 38
4-5-5平均一日使用Instagram的時間 41
4-6路徑分析 45
4-6-1線上歸屬感路徑分析 45
4-6-2線下歸屬感路徑分析 47
五、結論與建議 49
5-1研究發現與結論 49
5-1-1歸屬感正向顯著影響社會資本 49
5-1-2背景資料獨立t檢定 51
5-1-3單因子變異數分析 51
5-2實務管理意涵 53
5-3研究限制與未來研究方向 54
參考文獻 55
附錄、研究問卷 59

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指導教授

李憶萱

審核日期

2021-10-8

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