導入產品策略之新專案管理模型：以召回失敗產品為例

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姓名

陳怡如(Yi-Ju Chen) 查詢紙本館藏

畢業系所

資訊管理學系在職專班

論文名稱

導入產品策略之新專案管理模型：以召回失敗產品為例
(Creating a new project management model by implementing product strategy: Case study on recalling the failed product)

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[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 (2026-6-1以後開放)

摘要(中)

俗話說「失敗為成功之母」，成功自然是人人嚮往的目標，不過失敗例子絕
非完全不存在。或許只是被輕描淡寫、只是鮮少深入探討，但從失敗中汲取的經
驗肯定是非常寶貴。

上市產品召回對企業來說絕對是不容易能做出的決定，這當中付出的外部與
內部、有形與無形的成本，甚至也難以被估算。如何能避免錯誤發生而穩健地走
在成功的道路上，相信是每個企業、每個人所共同追求的。

近幾年產品策略與專案管理成為顯學，資訊技術快速發展下各式各樣的新創
意紛紛萌發，規劃與執行的兩種角色如何相互作用將想法實體化成為實務與理論
都積極探討的議題。

從求職網站裡頭可以發現在各行各業都存在著為數不少“PM”職缺，通常指
的就是代表產品規劃的產品經理 (Product Manager) 與負責專案管理的專案經理(Project Manager) 兩個職務，這兩者實際上就分別代表著規劃與執行的角色。

本研究透過個案佐以實務經驗，藉此探討這兩派理論以及“PM”角色。最後
從研究得到結論說明了無非是從哪一個面向，產品策略與專案管理並不能作為獨
立項目切分開來，倘若走在單一分支上都是很容易招致失敗，唯有相互作用才能
推出成功的產品。

摘要(英)

As the saying goes, “Failure is the mother of success” . The success is certainly as
a goal that everyone aspires to, how to avoid mistakes and stay on the path to success
is a common pursuit for every company and person.

Going public with a product recall is definitely not an easy decision to a company. The
visible and invisible costs involved may be difficult to estimate.

Product strategy and project management have become the subject of study in
recent years. With the rapid development of information technology, a variety of new
ideas have sprung up, and the interaction between the two roles has become an issue
that is actively explored in both real world and theory.

We can find there are many “PM” vacancies in various industries, which usually
refer the duties of “Product Manager” representing product planning and “Project
Manager” responsible for project management. In fact, they represent the roles of
planning and execution respectively.

The conclusion for this study shows that product strategy and project
management cannot be separated as different topics, and we learned that it is easy to
fail if you just go in one branch of them. Only by interacting with each other well can
lead successful projects be launched.

關鍵字(中)

★ 專案管理
★ 新產品開發
★ 產品規劃
★ 失敗個案

關鍵字(英)

★ Project Management
★ New product development
★ Product Planning
★ Failed Case Study

論文目次

中文摘要.......... I
ABSTRACT........ II
誌謝................ III
目錄................. V
圖目錄............ IX
表目錄............ XI

第一章緒論................................. 1
1.1 研究背景.. 1
1.2 研究動機.. 3
1.3 研究目的.. 4
1.4 研究重要性.. 4
1.4.1. 實務的重要性.. 5
1.4.2. 學術的重要性.. 5
1.5 論文架構.. 6

第二章文獻探討................................. 9
2.1 專案管理.. 9
2.1.1. 專案管理過程之活動組合.. 9
2.1.2. 專案管理的關鍵因素.. 19
2.2 產品開發.. 24
2.2.1. 新產品定義.. 24
2.2.2. 產品開發過程.. 27

第三章研究方法................................. 33
3.1 個案研究法.. 33
3.2資料蒐集方法與來源.. 34
3.2.1. 初級資料.. 36
3.2.2. 次級資料.. 38
3.3 資料處理與分析.. 39

第四章車用裝置召回個案描述：依據專案管理原則................................. 43
4.1 個案背景.. 43
4.2 個案開發過程.. 46
4.2.1. 個案發展大事紀.. 47
4.2.2. 產品策略規劃.. 50
4.2.3. 專案執行.. 53
4.3 個案上市反饋.. 55

第五章車用裝置召回個案分析：導入產品策略之新專案管理模型................................. 57
5.1 以PMBOK®專案管理觀點分析召回個案.. 57
5.2 導入產品策略之新專案管理模型.. 66

第六章結論................................. 69
6.1 研究成果：導入產品策略之新專案管理模型.. 69
6.2 管理意涵.. 70
6.3 研究限制.. 74
6.4 未來發展方向.. 74

參考文獻................................. 75

附錄一專案管理指南之變遷................................. 81
附錄二相異屬性產品的開發方式................................. 85
附錄三產品規劃工具 – 路徑圖 (ROADMAP)................................. 88
附錄四個案網路討論資料細目................................. 91
附錄五客訴處理的原則................................. 92

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指導教授

蘇雅惠(Yea-Huey Su)

審核日期

2021-7-27

推文