導入產品策略之新專案管理模型：以召回失敗產品為例

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：134

、訪客IP：3.138.105.41

姓名

陳怡如(Yi-Ju Chen) 查詢紙本館藏

畢業系所

資訊管理學系在職專班

論文名稱

導入產品策略之新專案管理模型：以召回失敗產品為例
(Creating a new project management model by implementing product strategy: Case study on recalling the failed product)

相關論文

★ 半導體先進批次製程控制系統平台設計與實作	★ 應用當責觀點建構即時運算及自動化平台之研究 — 以 A 公司 ERP 物料供需流程改善為例
★ 矽智財的評價與訂價之建議模式	★ 半導體晶圓專製業經營模式主宰設計之探索性研究：聯電與台積電之比較分析
★ 智慧型手機應用程式之Logo吸引力探索	★ 探討感性廣告引起情緒效價與喚起影響分享意圖之分析
★ 網路時代小眾市場營運模式之研究	★ 旅行業創新商業模式之個案研究
★ 創業家精神啟動新創業活動網絡之研究－以紮根理論觀點探討	★ 代工廠商與品牌商動態協力合作演進之研究—筆記型電腦產業中價值能力移轉個案探索
★ 經營模式創新之探索性研究－以台積電為例	★ 開放原始碼平台型初創公司演進中經營模式結構之探索性研究：以Canonical公司為例
★ 演進中經營模式結構之紮根研究：後深次微米時代TSMC與UMC之比較分析	★ 雙基因平衡企業系統：Google演進中經營模式結構之探索性研究
★ 產品/服務發展及經營模式設計之研究─以系統觀點論華碩 Eee PC 之發展	★ 中小企業型ERP 軟體公司經營模式結構之探索性研究：Compiere Inc.與SAP B1 事業單位之比較分析

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 (2026-6-1以後開放)

摘要(中)

俗話說「失敗為成功之母」，成功自然是人人嚮往的目標，不過失敗例子絕
非完全不存在。或許只是被輕描淡寫、只是鮮少深入探討，但從失敗中汲取的經
驗肯定是非常寶貴。

上市產品召回對企業來說絕對是不容易能做出的決定，這當中付出的外部與
內部、有形與無形的成本，甚至也難以被估算。如何能避免錯誤發生而穩健地走
在成功的道路上，相信是每個企業、每個人所共同追求的。

近幾年產品策略與專案管理成為顯學，資訊技術快速發展下各式各樣的新創
意紛紛萌發，規劃與執行的兩種角色如何相互作用將想法實體化成為實務與理論
都積極探討的議題。

從求職網站裡頭可以發現在各行各業都存在著為數不少“PM”職缺，通常指
的就是代表產品規劃的產品經理 (Product Manager) 與負責專案管理的專案經理(Project Manager) 兩個職務，這兩者實際上就分別代表著規劃與執行的角色。

本研究透過個案佐以實務經驗，藉此探討這兩派理論以及“PM”角色。最後
從研究得到結論說明了無非是從哪一個面向，產品策略與專案管理並不能作為獨
立項目切分開來，倘若走在單一分支上都是很容易招致失敗，唯有相互作用才能
推出成功的產品。

摘要(英)

As the saying goes, “Failure is the mother of success” . The success is certainly as
a goal that everyone aspires to, how to avoid mistakes and stay on the path to success
is a common pursuit for every company and person.

Going public with a product recall is definitely not an easy decision to a company. The
visible and invisible costs involved may be difficult to estimate.

Product strategy and project management have become the subject of study in
recent years. With the rapid development of information technology, a variety of new
ideas have sprung up, and the interaction between the two roles has become an issue
that is actively explored in both real world and theory.

We can find there are many “PM” vacancies in various industries, which usually
refer the duties of “Product Manager” representing product planning and “Project
Manager” responsible for project management. In fact, they represent the roles of
planning and execution respectively.

The conclusion for this study shows that product strategy and project
management cannot be separated as different topics, and we learned that it is easy to
fail if you just go in one branch of them. Only by interacting with each other well can
lead successful projects be launched.

關鍵字(中)

★ 專案管理
★ 新產品開發
★ 產品規劃
★ 失敗個案

關鍵字(英)

★ Project Management
★ New product development
★ Product Planning
★ Failed Case Study

論文目次

中文摘要.......... I
ABSTRACT........ II
誌謝................ III
目錄................. V
圖目錄............ IX
表目錄............ XI

第一章緒論................................. 1
1.1 研究背景.. 1
1.2 研究動機.. 3
1.3 研究目的.. 4
1.4 研究重要性.. 4
1.4.1. 實務的重要性.. 5
1.4.2. 學術的重要性.. 5
1.5 論文架構.. 6

第二章文獻探討................................. 9
2.1 專案管理.. 9
2.1.1. 專案管理過程之活動組合.. 9
2.1.2. 專案管理的關鍵因素.. 19
2.2 產品開發.. 24
2.2.1. 新產品定義.. 24
2.2.2. 產品開發過程.. 27

第三章研究方法................................. 33
3.1 個案研究法.. 33
3.2資料蒐集方法與來源.. 34
3.2.1. 初級資料.. 36
3.2.2. 次級資料.. 38
3.3 資料處理與分析.. 39

第四章車用裝置召回個案描述：依據專案管理原則................................. 43
4.1 個案背景.. 43
4.2 個案開發過程.. 46
4.2.1. 個案發展大事紀.. 47
4.2.2. 產品策略規劃.. 50
4.2.3. 專案執行.. 53
4.3 個案上市反饋.. 55

第五章車用裝置召回個案分析：導入產品策略之新專案管理模型................................. 57
5.1 以PMBOK®專案管理觀點分析召回個案.. 57
5.2 導入產品策略之新專案管理模型.. 66

第六章結論................................. 69
6.1 研究成果：導入產品策略之新專案管理模型.. 69
6.2 管理意涵.. 70
6.3 研究限制.. 74
6.4 未來發展方向.. 74

參考文獻................................. 75

附錄一專案管理指南之變遷................................. 81
附錄二相異屬性產品的開發方式................................. 85
附錄三產品規劃工具 – 路徑圖 (ROADMAP)................................. 88
附錄四個案網路討論資料細目................................. 91
附錄五客訴處理的原則................................. 92

參考文獻

[外文文獻]
1. Project Management Institute, Inc. (2017), PMBOK® Guide, 6th Edition,
Project Management Institute.
2. James, Gray and Joseph (1996),“Critical success factors in enterprise
resource planning implementation,”Journal of Enterprise Information
Management.
3. R.J. Might, W.A. Fischer (1985),“The Role of Structural Factors in
Determining Project Management Success,”IEEE Transactions on
Engineering Management, Vol 32, 71-77.
4. Joyce Fortune, Diana White (2006),“Framing of project critical success
factors by a systems model,”International Journal of Project Management,
Vol 24, 53-65.
5. V.Krishnan, Karl T. Ulrich (2001),“Product development decisions: A review
of the literature,”Management Science, Vol 47, 1-21.
6. Philip Kotler, Kevin Lane Keller (2006), Marketing Management, 12th
edition, Pearson/Prentice Hall.
7. K. Ulrich (2003), Product design and development., Tata McGraw-Hill
Education.
8. Cagan Marty (2018),“Inspired: How to Create Tech Products Customers
Love,”Audible Studios on Brilliance audio.
9. M.Hammersley, R.Gomm, and P.Foster (2000), Case Study Method, SAGE
Publications., London.
10. M B.Miles, AM.Huberman (1994), Qualitative data analysis: An expanded
sourcebook, Second Edition, SAGE Publications., London.
11. M . Porter (2001),“Michael Porter′s Big Ideas,”Fast Company Magazine,
March 2001.
12. C layton M. Christensen, Taddy Hall (2017), Competing Against Luck : The
Story of Innovation and Customer Choice, HarperBusiness.
13. C .J. Kasouf, K.G. Celuch, and J.C. Strieter (1995),“Consumer Complaints as
Market Intelligence : Orienting Context and Conceptual Framwork,”Journal
of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.
14. I .M. Cho, R.Hiltz, and Fjermstad (2002),“An Analysis of Online Customer
Complaints : Implications for Web Complaint Management,”Proceedings of
the 35th Annual Hawaii International Conference on System Sciences.
77
15. G . Naylor (2003),“The Complaining customer : A Service Provider′s Best
Friend?”Journal of Consumer Satisfaction, Dissatisfaction and Complaining
Behavior.
16. J L. Miller, Christopher W. Craighead and Kirk R. Karwan (2000),“Service
recovery: a framework and empirical investigation,”Journal of Operations
Management.
17. R . Atkinson (1999),“Project management: cost, time and quality, two best
guesses and a phenomenon, it′s time to accept other success criteria,”
International Journal of Project Management.
18. M . Hammersley (2005),“Assessing quality in qualitative research,”
InESRC TLRP seminar series: Quality in educational research.
19. C . T. Lombardo (2018), Product Roadmapping, O′Reilly.
20. R .Bogdan, S.K.Biklen (2007), Qualitative research for education: An introduction to theory and methods., 5th edition, Pearson Allyn & Bacon.

[中文文獻]
1. 王文科、王智弘 (2010)，「質的研究的信度和效度 Validity and
Reliability of Qualitative Research in Education」，彰化師大教育學報，17期，頁29-50。
2. Patton. M.Q. (1995), Qualitative evaluation and research methods. 「質的評鑑與研究」，吳芝儀、李奉儒譯 (1995)，桂冠圖書。
3. 陳玉波 (2003)，「企業專案管理之風險評估流程」，碩士論文，國立中山大學資訊管理學系研究所。
4. 孫敏 (2018)，「新產品開發專案管理關鍵成功因素之個案管理-以電子
企業為例」，碩士論文，國立聯合大學管理產業碩士專班。
5. 袁治豪 (2018)，「專案管理對新產品開發績效之影響」，碩士論文，
元智大學工業工程與管理研究所。
6. 洪瑋婕 (2014)，「價值創造平台之商業模式:以醫療器材產業個案為
例」，碩士論文，國立中央大學資訊管理學系研究所。
7. 陳允中 (2015)，「All In One PC 產品開發專案管理流程比較」，碩士論
文，聖約翰科技大學工業工程與管理系研究所。
8. 蔡育純 (2005)，「分析客戶抱怨時所重視之關鍵因子－以晶圓代工產
業為例，國立交通大學管理科學學系研究所。

[網路資源]
1. George (2018), Product Portfolio Strategy : How to Create a Winning Product Plan, Matrix Marketing Group, Accessed: APR 2021,From : https://matrixmarketinggroup.com/product-portfolio/
2. Iso.org, Accessed: MAR 2021,
From : https://www.iso.org/standard/50003.html
3. Marketing Accountability Standards Board., The Common Language Marketing Dictionary, Accessed: APR 2021,
From : https://marketing-dictionary.org/n/new-product-development/
4. Michael Porter’s Big Ideas. (2001), Fast Company, Accessed: APR 2021,From : https://www.fastcompany.com/42485/michael-porters-big-ideas
5. Steven C. Wheelwright and Kim B. Clark. (1992), Creating Project Plans to Focus Product Development., Harvard Business Review., Accessed: MAY 2021, From : https://hbr.org/1992/03/creating-project-plans-to-focusproduct-development
6. Roadmunk. (2021), How to use your product strategy and product vision to plan your roadmap., Roadmunk, Accessed: APR 2021,From : https://roadmunk.com/guides/how-to-use-a-product-strategy-andproduct-vision-to-plan-your-roadmap/80
7. Altexsoft. (2020), Product Roadmap: Key Features, Types, Building Tips, and Roadmap Examples., Altexsoft., Accessed: MAY 2021,From : https://www.altexsoft.com/blog/business/product-roadmap-keyfeatures-common-types-and-roadmap-building-tips/
8. Midori Nediger. (2020), How To Create a Product Roadmap (Product Roadmap Templates)., Accessed: APR 2021,
From : https://venngage.com/blog/product-roadmap/
9. Edward Chung. (2017), A Short History of the PMBOK Guide Published by PMI., Accessed: MAY 2021,
From : https://edward-designer.com/web/short-history-pmbok-guide-pmi/
10. Project Management Institute, Inc. (2021), What′s New with PMI Standards & Publications., Project Management Institute, Inc., Accessed: MAR 2021,From : https://www.pmi.org/pmbok-guide-standards/about/current-projects
11. 專案管理的生活思維 (2007)，6分鐘了解新產品開發 (NPD) 的四大類
型，檢索於2021年3 月，取自https://www.projectup.net/article/view/id/15211
12. PMTone產品通 (2015)，NPD 的範疇與發展歷程，檢索於2021年3
月，取自https://www.pmtone.com/npd-scope-and-history/。

指導教授

蘇雅惠(Yea-Huey Su)

審核日期

2021-7-27

推文