暗黑人格與網路遊戲中的衝動購買：探討享樂價值、遊戲忠誠度與網路遊戲疾患之影響

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肖志豪(Zhi-Hao Xiao) 查詢紙本館藏

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企業管理學系

論文名稱

暗黑人格與網路遊戲中的衝動購買：探討享樂價值、遊戲忠誠度與網路遊戲疾患之影響
(Dark Tetrad and Impulse Buying in Online Games: Exploring the Effects of Hedonic Value, Gaming Loyalty and Internet Gaming Disorder)

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至系統瀏覽論文 (2027-3-21以後開放)

摘要(中)

網路遊戲在給大家的生活帶來樂趣的同時也引起了一些問題，而網路遊戲成癮和遊戲中衝動消費是人們關注的重點。本研究以網路遊戲為例探討四種暗黑人格：馬基維利主義、自戀、心理病態和施虐與享樂價值之間的關係；享樂價值與遊戲忠誠度之間的關係，以及網路遊戲疾患是否會中介兩者之間的關係；遊戲忠誠度和衝動購買之間的關係。本研究共放發問卷793份，收回實際有效問卷519份。研究結果顯示自戀、施虐人格對享樂主義有正向關係，享樂價值、遊戲忠誠度與網路遊戲疾患三者之間都有正向關係，並且網路遊戲疾患對享樂價值和遊戲忠誠度有中介效果，遊戲忠誠度對網路遊戲中的衝動購買有正向關係。

摘要(英)

While online games bring fun to people′s lives, they also cause some problems, Internet gaming disorder and impulsive consumption in games are the focus of people′s attention. This study takes online games as an example to explore the relationship between four types of dark personality: Machiavellianism, narcissism, psychopathy, sadism and hedonic. The relationship between hedonic and gamer loyalty, and whether Internet gaming disorder the relationship between the two; The relationship between gamer loyalty and impulse buying. A total of 793 questionnaires were sent out and 519 were actually valid. The results show that narcissism and sadism have a positive relationship with hedonic, and there is a positive relationship between hedonism, gamer loyalty and Internet gaming disorder. Internet gaming disorder has a mediating effect on hedonic and gamer loyalty, and gamer loyalty has a positive relationship with impulse buying in online games.

關鍵字(中)

★ 暗黑人格
★ 享樂價值
★ 衝動購買
★ 遊戲忠誠度
★ 網路遊戲疾患

關鍵字(英)

★ dark tetrad
★ impulse buying
★ hedonic value
★ gamer loyalty
★ internet gaming disorder,

論文目次

摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
圖目錄 vi
表目錄 vii
第一章緒論 1
1-1 研究背景與動機 1
1-2 研究目的 4
1-3 研究流程 4
第二章文獻探討 7
2-1 暗黑人格 7
2-2 享樂價值 10
2-3 遊戲忠誠度 14
2-4 網路遊戲疾患 17
2-5 衝動購買 19
第三章研究方法 23
3-1 研究架構 23
3-2 研究樣本 23
3-3 研究工具 24
3-4 研究步驟 26
第四章研究結果 29
4-1 樣本敘述性統計 29
4-2 量表敘述性統計 31
4-3 信度分析 34
4-4 變項相關性分析 35
4-5 效度分析 38
4-6 模型適配度檢定 41
4-7 結構方程模型 41
第五章研究與建議 45
5-1 研究結論 45
5-2 管理意涵 47
5-3 研究限制與建議 49
參考文獻 53
附錄 60

圖目錄
圖 1 研究流程圖 6
圖 2 研究架構 23
圖 3 結構方程模型圖 42

表目錄
表 1 性別次數分配表 29
表 2 年齡次數分配表 30
表 3 受教育程度次數分配表 30
表 4 職業次數分配表 30
表 5 年收入次數分配表 31
表 6 量表敘述性統計 32
表 7 整體與構面信度 35
表 8 研究構面之相關係數矩陣 37
表 9 收斂效度表 38
表 10區別效度表 40
表 11 整體模型適配度 41
表 12 假說驗證結果 43

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指導教授

鄭明松杜秉叡(Min-Song Zheng Bin-Rui Du)

審核日期

2022-3-14

推文