| 姓名 |
許聰志(Tsung-Chih Hsu)
查詢紙本館藏 |
畢業系所 |
高階主管企管碩士班 |
| 論文名稱 |
電動大客車製造廠競爭策略之研究─以R公司為例
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| 相關論文 | |
| 檔案 |
 [Endnote RIS 格式]
[Bibtex 格式]
 [相關文章]  [文章引用]  [完整記錄]  [館藏目錄]  至系統瀏覽論文 (2027-5-13以後開放)
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| 摘要(中) |
目前全球正面臨日趨嚴重的空污問題、極端氣候及地球暖化等現象，因此世界各先進國家都相繼將降低運輸工具的碳排放量列為未來發展目標。而政府亦於106年底宣布，2030年前逐步達到客運（公車）全面電動化之政策目標，並提出相關的補助計畫及方案，帶動了國內沉寂已久的電動大客車產業，也吸引新的大客車業者及相關供應鏈業者紛紛加入。在國內大客車電動化的趨勢由模糊轉趨明朗，市場由導入期進入到成長期，面對著規模不大的國內市場且競爭激烈，供應鏈來源有限，新的競爭者相繼出現的情況下，提出可供參考的市場策略，作為日後企業進行決策時的參考及建議。
本研究以個案公司現況為例，採個案研究（Case Study）的方式並以質性研究方法，收集次級資料以及對產業現況的實際觀察，對個案公司內部與國內電動大客車產業與整體市場環境進行分析。針對個案公司的沿革，實績與所擁有的核心技術來進行內部分析，以瞭解個案公司所具備的資源與能耐，藉由分析電動大客車的產品種類、動力種類以及產品結構來說明目前電動大客車產品的發展概況，並以 Porter 五力分析模型對目前國內電動大客車產業的現況以及政府政策來進行外部分析，以瞭解外部環境所帶來的機會與威脅。
在瞭解個案公司內部與外部狀況後，再利用 SWOT 分析模型針對外部環境的機會與威脅，以及企業內部的優勢與劣勢進行整體分析，以取得較佳的市場經營策略，是本研究的重點，並提出短期與中期的做法，最後於研究結論中針對市場，產品以及政策等三個面向提出較長遠之建議。希望能透過此研究分析，提供給規模與個案公司相當的車廠參考。 |
| 摘要(英) |
At present, the world is facing increasingly serious air pollution problems, extreme weather and global warming. Therefore, advanced countries in the world have successively listed reducing carbon emissions from transportation vehicles as their future development goals. At the end of 2017, the government also announced that it would gradually achieve the policy goal of full electrification of passenger transportation (buses) by 2030, and put forward relevant subsidy plans and programs, which have driven the long-silent domestic electric bus industry to develop, and also attracted new bus industries and related supply chain industries to join. The trend of electrification of domestic buses has become clearer, and the market has entered the growth period. In the face of a small-scale domestic market and fierce competition, limited supply chain sources and new competitors appearing one after another, market strategies are proposed as a reference for future enterprises to develop in the industry.
Taking the current situation of the case company as an example, this study collects secondary data and utilizes actual observation of the current industry environment while using the case study method. The study analyzes the case company and the domestic electric bus industry as well as the overall market environment of the case company. According to the evolution of the case company, its sales performance and the core technology it has, the study carries out internal analysis to understand the resources and capabilities of the case company. It further gives an overview and explains the current development of electric bus products by analyzing the product types, power types, and product structure of electric buses. It uses the Porter five force analysis model to conduct external analysis of the current situation of the domestic electric bus industry and government policies to understand the opportunities and threats brought by the external environment.
After understanding the internal and external conditions of the case company, the SWOT analysis model is used to carry out an overall analysis of the opportunities and threats from the external environment, as well as the advantages and disadvantages within the enterprise, to obtain better market and operation strategies, which are the focus of this study. The research finally proposes short-term and medium-term strategies, as well as long term development suggestions. The discussion puts forward long-term suggestions for three aspects, such as the market, products, and policies. It is hoped that this research and analysis can be utilized as a reference for bus manufacturers of comparable scale as the case company when developing business strategy. |
| 關鍵字(中) |
★ 電動大客車
★ 五力分析
★ 強弱危機分析
★ 三電技術 |
關鍵字(英) |
★ Electric Bus
★ Porter Five Forces Analysis
★ SWOT Analysis
★ The Three Electric Technologies |
| 論文目次 |
第一章 緒論...................................................................................................1
1.1 研究背景...................................................................................................................1
1.2 研究動機........................................................................... ........................................2
1.3 研究目的............................................................................ .......................................3
1.4 論文架構........................................................................... ........................................3
第二章 文獻探討.............................................................................................5
2.1 電動巴士發展概況....................................................................................................5
2.1.1 產品種類....................................................................... ......................................5
2.1.2 動力種類.............................................................................................................6
2.1.3 產品結構........................................................................... ..................................8
2.2 台灣電動巴士產業現況............................................................................................ 21
2.3 政府政策............................................................................................ ........................23
2.4 產業結構分析.................................................................................. ...........................25
2.5 企業經營策略分析...................................................................... ..............................28
2.6 文獻探討小結............................................................................................ ................29
第三章 研究方法.............................................................................................30
3.1 個案分析與架構...................................................................... ..................................30
3.2 個案研究方法及收集分析......................................................... ...............................31
3.3 研究範圍和對象...................................................................... ...................................34
第四章 個案分析.............................................................................................35
4.1 個案公司簡介................................................................................... .........................35
4.2 個案公司沿革.................................................................................. ..........................36
4.3 個案公司實績................................................................................. ...........................38
4.4 個案公司核心技術................................................................... .................................39
V
4.4.1 整車三電的系統整合與控制策略設計..............................................................39
4.4.2 車輛管理平台設計..........................................................................................40
4.4.3 車體骨架及底盤骨架的設計技術......................................................................41
4.4.4 售服維修能力...................................................................... ................................42
4.5 個案公司產業環境分析..................................................... ........................................42
4.5.1 現有產業界的競爭.............................................................................................43
4.5.2 購買者的議價能力.............................................................................................48
4.5.3 供應商的議價能力.............................................................................................49
4.5.4 潛在競爭者的威脅.............................................................................................50
4.5.5 替代品的威脅.....................................................................................................51
4.5.6 產業分析小結....................................................................................................52
4.6 個案公司內部優劣勢分析........................................................................................54
4.6.1 優勢分析............................................................................................................54
4.6.2 劣勢分析............................................................................................................56
4.7 個案公司外部機會威脅分析........................................................................................57
4.7.1 機會分析............................................................................................................57
4.7.2 威脅分析............................................................................................................59
4.8 個案策略分析............................ ....................................................................61
第五章 結論....................................................................................................66
5.1 研究結論......................................................................................... ...........................66
5.2 研究建議...................................................................................................................66
5.3 研究限制.................................................................................................................. 68
5.4 未來研究方向...........................................................................................................69
參考文獻...............................................................................................................70
【英文文獻】................................................................................................................................70
VI
【中文文獻】................................................................................................................................70
【網站資料】......................................................................................................................71 |
| 參考文獻 |
【英文文獻】
1. Isaac, S., & Michael. W.B. (1983) Handbook in Research and Evaluation. A Collection of Principles, Methods, and Strategies Useful in the Planning. Design, and Evaluation of Studies in Education and the Behavioral Sciences. San Diego, CA: Edits Publishers.
2. Merriam, S. B. (1988) Case Study Research in Education: A Qualitative Approach. San Francisco: Jossey-Bass Publishers.
3. Wimmer, R. D. & Dominick, J. R. (2000) Mass Media Research: An Introduction. Belmont, CA: Wadsworth Publishing.
4. Yin, R. (1989) Case Study Research: Design and Methods, Newbury Park, CA: Sage Publications.
【中文文獻】
1. 吳琮璠（1997），資訊管理個案研究方法，資訊管理學報，第4 卷（第1期），頁7-17。
2. 林建煌（2020），策略管理，台北市：華泰文化，頁 143-153。
3. 林佩璇（2000），「個案研究及其在教育研究上的應用」，載於中正大學主編，質的教育研究方法，頁 239-262。
4. 邱憶惠（1999），個案研究：質化取向。國立高雄師範大學教育系教育研究，第7期，頁 113-127。
5. 陳向明（2002），社會科學質的硏究，五南圖書出版股份有限公司。
6. 鄭貞銘（1999），公共關係總論，台北，五南。
【網站資料】
1. IN SIDE（2021），專欄，【電車世代】電動車到底該不該裝變速箱？
https://www.inside.com.tw/article/24720-electric-vehicle-gearbox
2. Pedro Palandrani（2022），電動汽車發展的核心——鋰礦商和電池生產商
https://www.globalxetfs.com/content/files/All-EV-Roads-Lead-to-Lithium-Miners-Battery-Producers_Chinese.pdf
3. 今周刊（2022），豐田2030年推30款電動車，從不屑到不追不行，第3代掌門人為何決定「認錯」對決特斯拉？
https://www.businesstoday.com.tw/article/category/183016/post/202201050015/
4. 台灣產業服務基金會（2022），SWOT分析法實際案例
https://www.ftis.org.tw/eta2/active/G99cptD.pdf
5. 交通部統計查詢網（2022），機動車輛登記數
https://stat.motc.gov.tw/mocdb/stmain.jsp?sys=100
6. 交通新聞稿（2020），交通部跨部會合作推出電動大客車示範計畫，鼓勵產業在地發展
https://www.motc.gov.tw/ch/home.jsp?id=14&parentpath=0,2&mcustomize=news_view.jsp&dataserno=202011160003&toolsflag=Y 7. 李克聰（2019），推動臺灣2030年市區公車電動化的建議
https://forum.ettoday.net/news/1537770#ixzz7O7NTIZcL
8. 陳國岳、吳東凌、張益城（2022），交通部運研所，電動大客車推動策略初探
https://www.iot.gov.tw/dl-17293-381cc0a1cf654cfa8ffd86c4cbdddd6c.html
9. 資策會（2018），焦點報導，從智慧車到自駕車，打開道路新世界
https://www.iii.org.tw/Focus/FocusDtl.aspx?f_type=2&f_sqno=rFE4eMDh9pJNEIvPIeH3qQ__&fm_sqno=13
10. 黃光立、曾台輔（2022），因應國內外電動車發展趨勢 我國推動 MRA 策略分析
https://www.bsmi.gov.tw/wSite/public/Attachment/f1416471596252.pdf
11. 華德動能科技股份有限公司RAC Electric Vehicles Inc.（2022）
https://www.racev.com
12. 經濟部能源局（110），能源供需概況分析
https://www.moeaboe.gov.tw/ECW/populace/web_book/wHandWebReports_File.ashx?type=office&book_code=M_CH&chapter_code=C&report_code=01
13. 閻大維（2020），車輛中心，產業發展處，電動車驅動馬達國際市場發展趨勢
http://www.teema.org.tw/download/doc/%E9%9B%BB%E5%8B%95%E8%BB%8A%E9%A9%85%E5%8B%95%E9%A6%AC%E9%81%94%E5%9C%8B%E9%9A%9B%E5%B8%82%E5%A0%B4%E7%99%BC%E5%B1%95%E8%B6%A8%E5%8B%A2[20200211].pdf
14. 鄭冠淳（2022），全球車用電池市場三強鼎立，松下霸主讓位樂金崛起，取自車輛中心電子報https://www.artc.org.tw/chinese/03_service/03_02detail.aspx?nPage=1&skind1=0&skind2=5&skeyword=&pid=13629
15. 鄭冠淳（2020），全球電動車市場 歐洲崛起開啟新篇章
https://www.artc.org.tw/chinese/03_service/03_02detail.aspx?pid=13556
16. 環境資源中心（2012），世衛：柴油廢氣致癌，摘錄自2012年月日法新社報導
https://e-info.org.tw/node/77687 |
| 指導教授 |
王存國
|
審核日期 |
2022-5-25 |
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