| 摘要(英) |
The proliferation of COVID 19 pandemic has vastly affected our daily lives, where people tends to avoid frequent physical social contacts. This in turn further fuels the already popular usage of the Internet, and e tailing is among the activities that surged during the pandemic. As a result, the overall share of e commerce in Taiwan has increased. Many vendors see the business opportunities, and take their merchandise on the Internet as their sales channels. The easiest way for these small businesses is to sign sales contracts with multiple well known e commerce platforms, launch their products on these platforms, to increase their merchandise exposure.
However, this results in seriously worsening problems. First, there are different, and sometimes conflicting, business rules on different platforms, resulting in waste of time and costs. Second, it is almost impossible to obtain consolidated real time sales results and order management in such a multi channel environment. Third, it is not possible to complete shipping operations in one operation. Finally, it is challenging to predict commodity sales trends and establish member consumption behavior analysis.
The study attempts to tackle the problems, and proposes a new solution: OneEC, which is an intelligent multichannel e commerce cloud integration platform. The proposed solution is designed to provide cross-platform services to small brand owners, including launching of products, monitoring sales figures, logistics arrangements, membership data analytics. This could hopefully lower inventory, save in manpower, and reduce decision response times, and create a mutually beneficial and win win situation between the business and the platforms. |
| 參考文獻 |
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