| 摘要(英) |
In recent years, the real demand for consumer electronics is continually increasing. Accompanied by the impact of the epidemic, most people stay home and avoided social interaction. Requirements for computer gaming, mobile gaming, and home gaming are obviously larger than expected. Due to the rapid development of E-Sports, video gaming series are important roles of E-Sports, and players will be eager for higher-grade electronics. In order to achieve an excellent gaming experience, a lot of customers bought e-sports electronics products besides accessories from the original brand. There are also many replacement gaming controllers on the market. Among the many replacement controllers, they can make up for the shortcomings of the gaming controllers of the original brand in response to players′ demands for game controllers, other needs that can be provided, or increase the player′s game experience, all the above are the core discussion topics.
This study is trying to understand the needs of different levels of Switch players using Joy-con or the gaming experience, feeling, feedback, and controllability based on the questionnaire survey, as well as other functions or optimization options: such as new connection platforms (PC, mobile phone), reduce the weight of the controller, increase the battery capacity, etc., and provide feasible solutions to make up the shortage of controllers and accessories of the original brand. In the meantime, we understand the willingness of Switch players to improve the Switch Joy-Con and provide optimization of various options such as Joy-Con controllers and custom gaming controllers, etc., to explore the feasibility of importing Switch Joy-Con custom gaming controllers from the replacement brand of the gaming controller, ‘S’ Company.
Based on our research, Switch players tend to the optimization option of the original Joy-con controller. However, due to the gaming properties of Switch that are suitable for a wide range of players across all generations, the demand for high-sensitivity controllers is not higher than expected, consumers are not willing to pay high prices for customized controllers. Since the ownership of off-the-shelf patents and rich RD experiences of sub-factory gaming controllers, Company ‘S’ dominates the actual advantages of customized Switch controllers. But for better market expansion, Company ‘S’ may need to adjust the current range of selling prices in order to meet the requirements of major Switch players. |
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