| 摘要(英) |
In recent years, with the changing global economic and trade environment, including the trade war between the U.S. and China, the war between Ukraine and Russia, and the impact of the COVID-19 pandemic, how can the flour industry strengthen its competitiveness and remain resilient in a fiercely competitive market? Flour manufacturers in Taiwan are facing challenges of oversupply and price wars among competitors, prompting them to rethink their operational strategies and consider adjustments in direction, even transformation and diversification of business activities, to adapt to the changing market. The purpose of this study is to conduct a qualitative case study of a Taiwanese flour manufacturer, Company L, through a Five Forces analysis and SWOT analysis, to explore how the case company has been able to operate for 70 years and what conditions and management approaches it possesses. The study examines the difficulties, bottlenecks, and challenges encountered by the case company due to changes in the external environment of the industry and internal resource dynamics. Through the SWOT strategy matrix, the study provides comprehensive analysis and strategic recommendations for the case company′s future reference and direction.
The research findings reveal that, in the face of economic fluctuations and market changes, flour manufacturers should continue to leverage their strengths, strengthen research and development, and process technology to provide high-quality and reputable products that gain long-term trust from contract processing customers, direct users, and end customers. Furthermore, they should aim to provide more services to customers, create added value for products, diversify product offerings, and maintain customer loyalty to ensure appropriate product profitability. Through the Five Forces analysis and SWOT analysis of the case company, it is concluded that the case company should leverage its existing strengths and future opportunities, turn weaknesses and risks into strengths, and resist external threats. By setting goals and formulating future operational strategies, the case company can achieve its goal of sustainable business operation. |
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