廠商綠色企業社會責任與利潤績效

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姓名

陳思穎(Szu-Ying Chen) 查詢紙本館藏

畢業系所

經濟學系

論文名稱

廠商綠色企業社會責任與利潤績效

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摘要(中)

本研究旨在探討廠商實踐ECSR時，會如何影響自身及對手廠商的產量、市場上價格及利潤，並且我們將對手廠商的反應考慮在內，驗證廠商在重視環境的同時，是否有可能同時使利潤提升。

本論文首先探討獨占廠商模型，當廠商重視ECSR時，產量減少，導致利潤減少。接著，我們分析在雙占市場模型中的廠商進行數量競爭，假設其他條件都不變之下，重視企業社會責任的廠商，產量、利潤一定會減少，但我們發現當兩廠商對環境的關心程度同時提高，減產的同時，利潤反而有可能增加，類似勾結的結果。除此之外，本論文在模型中加入猜測變量，當廠商減產時，猜測對手廠商也會減產，則廠商越重視環境損害時，利潤增加的可能性較低；反之，當廠商減產時，猜測對手廠商會增產，則廠商越重視環境損害時，利潤增加的可能性就越高。接著是，設定廠商從只關心自身生產時所造成的環境損害，轉變為關心整體社會的總環境損害時，當廠商減產時，同樣猜測對手廠商也會減產，則越重視環境損害時，利潤增加的可能性較低，還會低於當廠商只關心自身生產時；反之，當廠商減產時，猜測對手廠商會增產，則廠商越重視環境損害時，利潤增加的可能性越高，且會高於當廠商只關心自身生產時。

摘要(英)

This research investigates the impact of Corporate Social Responsibility (CSR) practices on firms′ behavior and their competitors in terms of production output, market prices, and profits. The study employs models for both monopolistic and duopolistic market structures. For monopolistic firms emphasizing CSR, a reduction in production results in decreased profits. In duopoly markets, firms prioritizing CSR experience reductions in production and profits. However, when both firms intensify their environmental concern, a joint reduction in production may lead to increased profits, resembling collusion outcomes.

The study introduces speculative variables, suggesting that competitor reactions influence the likelihood of profit increase for environmentally conscious firms. Additionally, the research explores the transition from firms caring solely about their own environmental impact to considering the overall societal impact. The findings reveal that the likelihood of profit increase when prioritizing environmental concerns is influenced by competitor reactions.

In conclusion, this research offers insights into the nuanced effects of CSR on firms′ strategies and considers the dynamic interactions in different market scenarios. Understanding how firms, while emphasizing social responsibility, navigate market competition and profit dynamics is crucial for informing sustainable business practices.

關鍵字(中)

★ 企業社會責任
★ 綠色市場
★ 寡占市場
★ 環境損害
★ 猜測變量

關鍵字(英)

★ corporate social responsibility
★ green market
★ conjectural variation

論文目次

摘要 i
Abstract ii
致謝 iii
第1章前言 1
1.1 研究動機與目的 1
1.2 研究方法 3
1.3 論文架構 4
第2章文獻回顧 5
第3章基本模型 9
第4章雙占模型－廠商關心自身造成的環境損害 13
4.1 模型設定 13
4.2 兩廠商產量決策 14
4.3 兩廠商關心環境的程度同時提高 19
第5章廠商關心整體環境損害 22
5.1 模型設定 22
5.2 兩廠商關心環境的程度同時提高 27
第6章結論與建議 30
6.1 結論 30
6.2 建議 31
參考文獻 32

參考文獻

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指導教授

邱俊榮(Jiunn-Rong Chiou)

審核日期

2024-1-30

推文