數位媒體平台之視覺元素調整功能之 設計、實現與使用者滿意度評估

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楊凱倫(Kai-Lun Yang) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

數位媒體平台之視覺元素調整功能之設計、實現與使用者滿意度評估
(Design, Implementation, and User Satisfaction Evaluation of Visual Element Adjustment Function in Digital Media Platforms)

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至系統瀏覽論文 (2028-7-1以後開放)

摘要(中)

隨著網際網路和科技不斷的進步，有許多新型態的傳播方式問世並且越來越主流且重要，例如數位媒體即是如此；根據自我決定理論，給予使用者更多自主性，可以提高他們對活動的投入和積極度，然而，現有的數位媒體平台僅提供使用者有限的介面視覺元素選擇，並沒有給予自由調整更多介面視覺元素屬性的權利或功能。

本研究旨在探討在數位媒體平台中加入供使用者調整介面視覺元素屬性(如：字體大小、背景顏色等等)功能後對於使用者滿意度的影響，以及視覺元素調整功能中哪些個別功能較受使用者喜歡以及與整體滿意度較為相關。本研究模擬使用數位媒體的平台，此以新聞網站為例，設計並實作一個可提供使用者調整介面視覺元素的功能，並讓使用者體驗過原始網站以及加入介面視覺元素調整功能的網站後填寫使用者互動滿意度問卷以評估使用者對於兩網站的滿意度，最後以Wilcoxon符號等級檢定以及Spearman等級相關係數對於兩網站使用者滿意度的差異進行檢定以及計算各視覺元素調整功能滿意度與整體滿意度的相關性。

正式施測時網站部署於網際網路並進行線上施測以及問卷填答，最終蒐集169份有效問卷進行分析，研究結果顯示使用者在提供介面視覺元素調整功能的網站所反應的滿意度較高，同時整體而言，在各功能的滿意度上以字體大小控制功能、隱藏其他元素控制功能以及字型控制功能平均而言較受歡迎且對總體滿意度影響程度較高。本研究設計了介面視覺元素調整功能的雛型，並確立其對於使用者滿意度的正向影響，提供了實務應用的建議以及相關領域研究的參考。

摘要(英)

With the continuous progress of the Internet and technology, many new forms of communication have emerged and become increasingly mainstream and important, such as digital media. According to self-determination theory, providing users with more autonomy can enhance their engagement and positivity towards activities. However, existing digital media platforms only offer users limited options for interface visual elements selection and do not provide the right or functionality to freely adjust more interface visual element attributes.

This study aims to explore the impact on user satisfaction when adding functionality for users to adjust interface visual element attributes (e.g., font size, background color, etc.) in digital media platforms, as well as which individual functionalities within the visual element adjustment functionality are preferred by users and more correlated with overall satisfaction. The study simulates the use of a digital media platform, specifically a news website, and designs and implements a functionality that allows users to adjust interface visual elements. Users are then asked to experience both the original website and the website with the interface visual element adjustment functionality, and fill out the Questionnaire for User Interaction Satisfaction(QUIS) to evaluate their satisfaction with the two websites. Finally, the Wilcoxon signed-rank test was used to examine the difference in user satisfaction between the two websites, and the Spearman rank correlation coefficient was calculated to determine the correlation between satisfaction with each visual element adjustment functionality and overall satisfaction.

The website was deployed on the internet. Online testing and questionnaire surveys were conducted. A total of 169 valid questionnaires were collected and analyzed. The results show that users have higher satisfaction with the website that provides the interface visual element adjustment functionality. Additionally, the font size control functionality, hiding other elements control functionality, and font style control functionality are more popular and have a higher impact on overall satisfaction. This study designed a prototype of an interface visual element adjustment functionality and established its positive impact on user satisfaction, providing practical application recommendations and references for related research in the field.

關鍵字(中)

★ 數位媒體
★ 自主性
★ 介面視覺元素
★ 使用者滿意度
★ 使用者互動滿意度問卷

關鍵字(英)

★ Digital Media
★ Autonomy
★ Interface Visual Elements
★ User Satisfaction
★ Questionnaire for User Interaction Satisfaction(QUIS)

論文目次

摘要 i
Abstract ii
致謝 iii
目錄 iv
圖目錄 v
表目錄 v
第一章緒論 1
第一節研究背景 1
第二節研究動機 3
第三節研究目的與研究問題 4
第四節研究流程 5
第二章文獻探討 8
第一節數位媒體 8
第二節介面元素 9
第三節自我決定理論 14
第四節滿意度 16
第三章研究方法 23
第一節研究方法 23
第二節研究對象 24
第三節研究工具 31
第四節實驗流程 39
第五節問卷設計 42
第六節資料分析方法 51
第七節預試 55
第四章研究結果 60
第一節樣本結構 60
第二節信效度分析 61
第三節常態檢定 64
第四節使用者滿意度分析 67
第五章結論與建議 91
第一節研究結論 91
第二節研究貢獻 94
第三節研究限制 94
第四節未來研究方向以及建議 95
參考文獻 97
附錄一 Wilcoxon 符號等級檢定差異長條圖 103
附錄二使用者滿意度問卷 112

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指導教授

許文錦

審核日期

2023-7-19

推文