摘要(英) |
This thesis explores the strategies adopted by Taiwanese touch panel manufacturers in a highly competitive market environment. It begins by outlining the development history of touch panel technology and the current state of the Taiwanese touch panel industry, with a focus on industry characteristics such as small-batch diversified production models and one-stop shopping demands. The thesis then delves into the supply chain structure of the touch panel industry, the concept of modular design, and the importance of corporate resilience.
Through the analysis of the case company W, the thesis finds that W has successfully implemented a comprehensive parts modularization strategy in its product design and manufacturing processes. By modularizing the components of touch panels, W has significantly improved the flexibility and efficiency of production and assembly. Modular design enables W to quickly combine different requirement modules for flexible product assembly, effectively control costs, and maintain reasonable profits. During the pandemic, the flexible application of the modularization strategy allowed W to quickly respond to market demands and secure a large number of orders. Furthermore, parts modularization has shortened product launch cycles, improved product quality and reliability, and enhanced W′s market competitiveness. Amid the pandemic′s impact, modular production enabled W to maintain normal shipments, demonstrating exceptional risk resistance and operational resilience.
Overall, the parts modularization strategy has provided W with competitive advantages in responding to market changes, controlling costs, rapidly meeting customer demands, embracing new technologies, and mitigating operational risks. In the future, W will further deepen the modularization concept and integrate smart manufacturing innovations to create greater value for customers. |
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