快閃記憶體採購策略改善－ 以S公司為研究對象

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姓名

張靜渝(Ching-Yu Chang) 查詢紙本館藏

畢業系所

工業管理研究所在職專班

論文名稱

快閃記憶體採購策略改善－以S公司為研究對象
(Improvement of Flash Memory Procurement Strategy – A Case Study of Company S)

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至系統瀏覽論文 ( 永不開放)

摘要(中)

本研究旨在探討快閃記憶體採購策略研究，並以S公司為研究對象。探討在快閃記憶體價格浮動的不確定因素下的快閃記憶體採購策略。隨著快閃記憶體市場的迅速發展，企業在制定採購策略時面臨諸多挑戰。本文利用五力分析模型深入分析市場競爭力，從供應商議價能力、買方議價能力、替代品威脅、新進入者威脅及現有競爭者的競爭程度五個方面進行詳細探討。本研究梳理了快閃記憶體市場的現狀及趨勢，總結了影響採購策略的不確定環境因素，如技術進步、供需波動、政策變化等。結合案例分析，探討不同企業在面對這些不確定性時所採取的策略及其效果。研究結果顯示，企業需靈活運用多樣化的採購策略，包括長期合作關係、分散供應源及動態調整等，以應對市場波動。此外，強化與供應商的合作關係，提升供應鏈透明度和彈性，有助於減少不確定性帶來的風險。本研究對企業在快閃記憶體採購策略制定上具有重要參考價值，為未來的研究提供了理論基礎及實務建議。

摘要(英)

This research aims to explore the procurement strategy of flash memory, with S Company as the research subject. The study investigates flash memory procurement strategies under uncertain environmental factors. With the rapid development of the flash memory market, companies face numerous challenges when formulating procurement strategies. This paper utilizes the Five Forces Analysis model to deeply analyze market competitiveness, focusing on the bargaining power of suppliers, the bargaining power of buyers, the threat of substitutes, the threat of new entrants, and the intensity of competitive rivalry. The study reviews the current status and trends of the flash memory market, summarizing uncertain environmental factors that affect procurement strategies, such as technological advancements, supply and demand fluctuations, and policy changes. Subsequently, through case studies, it examines the strategies adopted by different companies in response to these uncertainties and their outcomes. The research findings indicate that companies need to flexibly employ diversified procurement strategies, including long-term partnerships, diversified supply sources, and dynamic adjustments to cope with market fluctuations. Additionally, strengthening cooperation with suppliers, enhancing supply chain transparency, and flexibility help reduce risks brought by uncertainties. This research provides valuable reference for companies in formulating flash memory procurement strategies and offers theoretical foundation and practical suggestions for future research.

關鍵字(中)

★ 快閃記憶體
★ 策略採購
★ 五力分析
★ SWOT分析

關鍵字(英)

★ Flash Memory
★ Strategic Procurement
★ Five Forces Analysis
★ SWOT analysis

論文目次

目錄
摘要 i
Abstract ii
誌謝 iv
目錄 v
圖目錄 vii
表目錄 ix
第一章　緒論 1
　　　　1.1　研究背景 1
　　　　1.2　研究動機 6
　　　　1.3　研究目的 7
　　　　1.4　研究範圍 7
　　　　1.5　論文架構 8
第二章　產業介紹與文獻探討 10
　　2.1　快閃記憶體介紹 10
　　2.2　快閃記憶體產業結構 12
　　2.3　採購策略分析 15
　　　　 2.3.1　採購的定義 15
　　　　 2.3.2　採購的目的 16
　　　　 2.3.3　策略採購 16
　　　　 2.3.4　競合策略 18
　　2.4　五力分析 21
　　2.5　SWOT分析 23
第三章　個案公司介紹 26
　　3.1　個案公司簡介 26
　　3.2　成長歷程 28
　　3.3　經營理念與核心文化 29
　　3.4　主要產品 30
3.5 未來挑戰 37
第四章　個案分析與探討 39
　　4.1　個案背景 39
　　4.2　供應鏈介紹 40
　　4.3　採購策略分析 43
　4.3.1　供應鏈產業競爭分析 43
　4.3.2　個案公司生產流程 44
　4.3.3　採購策略制定 47
　4.3.4　個案公司採購策略分析 48
　　4.4　個案公司五力分析 52
　　4.5　個案公司SWOT 分析 55
第五章　結論 58
　　5.1　對個案公司的建議 59
　　5.2　未來發展 61
　　5.3　未來研究建議 61
參考文獻 62

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指導教授

何應欽(Ying-Chin Ho)

審核日期

2024-7-23

推文