應用層級分析法探討新產品開發關鍵成功因素之研究–以S公司為例

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姓名	陳依蓮(YI-LIEN CHEN) 查詢紙本館藏	畢業系所	工業管理研究所在職專班
論文名稱	應用層級分析法探討新產品開發關鍵成功因素之研究–以S公司為例
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摘要(中)	本研究探討了新產品開發的關鍵成功因素，尤其聚焦於網通產業，這是一個在全球網路普及和技術革新驅動下持續成長的重要行業。隨著物聯網、AI和高效能網絡需求的增加，網通設備的角色變得更加關鍵。研究動機包括過往對於網通產業關鍵成功因素研究的相對缺乏，以及公司內部在新產品開發過程中遇到的溝通和資源管理挑戰。以S公司網路通訊代工廠為本研究對象，利用層級分析法(Analytic Hierarchy Process)建立新產品開發關鍵成功因素的層級架構與準則，第一層是目標，不進行分析；以第二層四大主準則：市場導向、內部資源與技術能力、團隊合作與組織文化、專案管理及十九項次準則進行分析。以系統科學化的分析方法，取得新產品開發關鍵成功因素的重要性排名，掌握關鍵成功因素重要性排名，可幫助公司或其他網通產業優化產品開發流程，及幫助決策者做決策及策略制定時做為參考的依據，提升在市場競爭中的地位。
摘要(英)	This study investigates the critical success factors in new product development, focusing specifically on the telecommunications industry, which continues to grow significantly driven by global internet proliferation and technological innovations. With the increasing demands of IoT, AI, and high-performance networks, telecommunications equipment plays a crucial role. The motivation for this research stems from the relative lack of studies on critical success factors specific to the telecommunications industry, as well as internal challenges faced by companies in communication and resource management during new product development. The study focuses on S Company, a telecommunications contract manufacturer, utilizing the Analytic Hierarchy Process (AHP) to establish a hierarchical framework and criteria for identifying critical success factors in new product development. The first layer represents the objectives and is not analyzed. The second layer includes four primary criteria: market orientation, internal resources and technological capabilities, teamwork and organizational culture, and project management, alongside nineteen sub-criteria. Through a systematic analytical approach, the study ranks the importance of critical success factors in new product development, providing insights that can assist companies in the telecommunications industry in optimizing their product development processes. These insights also serve as a reference for decision-makers in making informed decisions and formulating strategies to enhance their competitive position in the market.
關鍵字(中)	★ 新產品開發 ★ 層級分析法 ★ 關鍵成功因素 ★ 網通產業	關鍵字(英)	★ new product development ★ Analytic Hierarchy Process (AHP), ★ critical success factors ★ telecommunications industry
論文目次	1目錄 1 第一章緒論 1 1.1 研究背景 1 1.2 研究動機 2 1.3 研究目的 3 1.4 研究架構 3 2 第二章文獻探討 5 2.1 新產品開發關鍵成功因素 5 2.1.1 關鍵成功因素 5 2.1.2 新產品開發關鍵成功因素 6 2.2 層級分析法 11 3 第三章研究方法 14 3.1 研究步驟 14 3.2 研究流程 18 3.3 AHP的優缺點 20 4 第四章個案分析探討 22 4.1 個案S公司介紹 22 4.2 個案公司新產品開發流程 23 4.3 問卷發放對象 23 4.4 第一階段問卷調查—評選準則篩選 25 4.5 第二階段問卷調查—新產品開發關鍵成功因素的重要性排名 30 4.6 S公司新產品開發關鍵成功因素分析排名 31 4.6.1 主準則四構面的權重分析 31 4.6.2 次準則權重分析－市場導向構面 33 4.6.3 次準則權重分析－內部資源與能力構面 34 4.6.4 次準則權重分析－團隊合作與組織文化構面 36 4.6.5 次準則權重分析－專案管理構面 37 4.6.6 整體權重分析 39 5 第五章結論 40 5.1 研究結論 40 5.1.1 研究結果的管理意涵 42 5.2 後續研究建議 43 6 文獻 44 7 附錄 47 附錄一、重要評價準則因子篩選之專家訪談問卷 47 附錄二、新產品開發關鍵成功因素準則評選-權重分析問卷 49
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指導教授	陳振民	審核日期	2024-7-26
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