探討任務環境如何調節CEO知名度對於 企業策略獨特性的影響

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姓名

劉育綾(Yu-Ling Liu) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

探討任務環境如何調節CEO知名度對於企業策略獨特性的影響
(Exploring the Effects of CEO Celebrity on the Strategic Nonconformity from an Institutional Theory Perspective)

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至系統瀏覽論文 (2027-8-1以後開放)

摘要(中)

在策略獨特性的研究中，過去的研究較為關注策略獨特性如何創造競爭優勢以影響企業績效，忽略策略獨特性的內生特性，亦即企業的策略獨特性高低會受到內外部重要因素所影響。本研究從制度理論以及最適獨特性觀點出發，探討CEO知名度對於企業策略獨特性的影響，以及探討不同任務環境不確定性如何調節CEO知名度對於企業策略獨特性的影響。本研究蒐集 2012 年至 2021 年間 48 家台灣50指數公司資料進行假說驗證，研究結果顯示CEO知名度越高時，企業策略獨特性會越高，不同的任務環境(環境複雜性、環境動態性、環境豐裕度)下，對於企業策略獨特性產生不同的調節效果。本研究不僅豐富了策略獨特性的理論基礎，亦提供企業在追求策略獨特性時之實務意涵。

摘要(英)

In the study of strategic uniqueness, past research has predominantly focused on how strategic uniqueness creates competitive advantages and impacts firm performance, while
overlooking the endogenous characteristics of strategic uniqueness. That is, the level of a firm′s strategic uniqueness is influenced by significant internal and external factors. Currently, there is a lack of empirical evidence in the related literature on strategic uniqueness. This study aims to explore the impact of CEO celebrity on firm uniqueness from the perspectives of institutional theory and optimal distinctiveness, and to further examine how the task environment moderates the effect of CEO celebrity on firm strategic uniqueness. Hypotheses were tested using data from 48 companies, totaling 480 observations from the Taiwan 50 Index, collected between 2012 and 2021. The research results indicate that higher CEO celebrity has a greater impact on firm strategic uniqueness, and that different task environments produce different moderating effects on firm strategic uniqueness.

關鍵字(中)

★ CEO知名度
★ 策略獨特性
★ 任務環境
★ 制度理論
★ 最適獨特性

關鍵字(英)

★ CEO celebrity
★ Strategic uniqueness
★ Task environment
★ Institutional theory
★ Optimal distinctiveness

論文目次

目錄
中文摘要 i
英文摘要 ii
目錄 iii
圖目錄 iv
表目錄 v
一、緒論 1
二、文獻探討與研究假設 2
2-1策略的獨特性與競爭優勢 2
2-2 CEO知名度與策略的獨特性 3
2-3任務環境的不確定性 4
2-4 任務環境豐富度 4
2-5 任務環境複雜度 5
2-6 任務環境動態性 6
三、研究方法 7
3-1資料來源及樣本 7
3-2 實證模型 7
3-3 研究變數 8
3-3-1 應變數 8
3-3-2 自變數—CEO知名度 8
3-3-3 調節變數—任務環境 12
3-3-4 控制變數 13
四、實證結果 15
4-1 假說檢驗 15
4-2 穩健性檢定 (Robust test) 17
4-2-1 最小平方法 (OLS) 17
4-2-2 隨機效應(random effect) 19
4-2-3 層級線性模型（HLM） 21
五、討論與結論 25
5-1 理論意涵 25
5-2 實務意涵 26
5-3 研究限制及未來研究建議 27
5-4 結論 27
參考文獻 28

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指導教授

蕭義棋(Yi-Chi Hsiao)

審核日期

2024-7-25

推文