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    Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/102849


    Title: Are you ready for knowledge sharing? An empirical study of virtual communities
    Authors: 洪秀婉;Hung, Shiu-Wan;Cheng, Min-Jhih
    Contributors: 管理學院企業管理學系
    Keywords: Computer Mediated Communication;Distributed learning environments;Educational Technology;Human–computer interface;Influence of Technology;Intention;Interactive learning environments;Learning communities;Structural Equation Models;Student Attitudes;Technological Advancement;Technology
    Date: 2013-01-01
    Issue Date: 2026-04-23 11:18:02 (UTC+8)
    Publisher: Elsevier Ltd.;Elsevier Ltd
    Abstract: 摘要: This study aimed to explore the relationship between knowledge sharing intentions and the perceptions of individual technology users who are members of virtual communities. We characterized learners' perceptions of new technological products or services by including both an individual's psychological state of readiness to accept technology and also compatibility as factors affecting technology acceptance. By adopting virtual communities as samples for this empirical study, the Technology Acceptance Model, Technology Readiness Index, and the factor of compatibility were integrated in order to explore users' perceptions of technology. We analyzed the responses of 218 participants from these virtual communities using structural equation modeling. The empirical results showed that an individual's positive attitude, such as optimism, toward the Technology Readiness Index positively affects acceptance of technology; an individual's negative perception of the Technology Readiness Index, such as discomfort, has a negative effect on his or her sense of the perceived ease of technology and compatibility in regard to prior experience and technology. A sense of insecurity toward the new technology also showed a significant effect on the individual's perceptions of the usefulness of technology. The results of this research demonstrated that improving an individual's degree of adaptability to technology could increase knowledge-sharing intentions in virtual communities. Meanwhile, the degree of the individual's discomfort with technology did not hinder knowledge-sharing intentions. ► We proposed an integrated model to explore users' perceptions of technology. ► Optimism and innovativeness has a positive effect on user's technology acceptance. ► Individual's discomfort has a positive effect on the technology acceptance. ► Trust has the greatest influence on the supply chain performance.
    出版者: Elsevier Ltd
    出版日期: 2013-03-01
    出處: Computers and education, 2013-03, Vol.62, p.8-17
    資源來源: Elsevier ScienceDirect Journals
    版權: 2012 Elsevier Ltd
    識別號: ISSN: 0360-1315
    識別號: EISSN: 1873-782X
    識別號: DOI: 10.1016/j.compedu.2012.09.017
    Appears in Collections:[Department of Business Administration ] journal & Dissertation

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