Determinants of joint action in international channels of distribution: The moderating role of psychic distance

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題名:	Determinants of joint action in international channels of distribution: The moderating role of psychic distance
作者:	鄭明松;Johnston, Wesley J.;Khalil, Shadab;Jain, Megha;Cheng, Julian Ming-Sung
貢獻者:	管理學院企業管理學系
關鍵詞:	Business;Business structures;Communication;Communication channels;Communications media;Cross border transactions;Customer satisfaction;Distribution channels;Global communication;Intercultural communication;Marketing;Psychic distance;Social penetration;Studies;Trust
日期:	2012-10-24
上傳時間:	2026-04-23 11:19:36 (UTC+8)
出版者:	American Marketing Association;Chicago: American Marketing Association
摘要:	摘要： Joint action, a key element of relational exchanges, has largely been ignored in the international channel literature, and not much is known about the determinants of joint action in cross-border exchanges. In view of this, the authors investigate the role of interchannel communication in motivating buyers for joint action in cross-border channel exchange relationships. The authors also propose and examine the moderating effect of psychic distance, a crucial aspect of cross-border exchanges. They use partial least squares to analyze survey data collected from Taiwanese importers, and the findings reveal that trust and satisfaction fully mediate the relationships between frequent and bidirectional communication and joint action. The authors also confirm the detrimental moderating impact of psychic distance on the relationships between communication facets and relational mediators (trust and satisfaction). However, psychic distance does not hinder the relationships between the relational mediators and joint action. The research provides insights into two underresearched areas—namely, joint action and intercultural communication—and advances theoretical understanding on how to encourage joint action in psychically distinct buyers and sellers. 出版者： Chicago: American Marketing Association 出版日期： 2012-01-01 出處： Journal of international marketing (East Lansing, Mich.), 2012-01, Vol.20 (3), p.34-49 資源來源： JSTOR Arts and Sciences VI_2026 版權： Copyright © 2012 American Marketing Association 版權： Copyright American Marketing Association Sep 2012 識別號： ISSN: 1069-031X 識別號： EISSN: 1547-7215 識別號： DOI: 10.1509/jim.11.0178
顯示於類別:	[企業管理學系] 期刊論文

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