Exploring the relationship among hedonic shopping motivation, impulse buying, post-purchase regret, and coping

NCUIR > School of Management at National Central University > Department of Business Administration > journal & Dissertation > Item 987654321/102939

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/102939

Title:	Exploring the relationship among hedonic shopping motivation, impulse buying, post-purchase regret, and coping
Authors:	杜秉叡;Do, Ben-Roy;Usuluddin;Chan, Chi Ning
Contributors:	管理學院企業管理學系
Date:	2016-12-01
Issue Date:	2026-04-23 11:20:31 (UTC+8)
Publisher:	Tamkang University;淡江大學管理科學學系
Abstract:	摘要： Hedonic shopping motivation often results in impulse buying, and the outcome or the process of impulse buying may results in post-purchase regret and consequently coping to deal with the regret. However, is it possible that when a consumer engages in hedonic shopping motivation, s/he has ＂prepared＂ to face the consequence to consider coping, even before impulse buying? Using structural equation modeling (SEM), a total of 310 valid questionnaires were collected to test the initial model of hedonic shopping motivation towards impulse buying, with direct path toward coping, and indirect path mediated by post-purchase regret. Based on the Modification Index, additional path from hedonic shopping motivation toward coping was added and re-analyzed, resulting in better fit. All research hypotheses were supported. 出版者：淡江大學管理科學學系出版日期： 2016-12-01 出處： International Journal of Information and Management Sciences, 2016-12, Vol.27 (4), p.329-338 資源來源：華藝電子期刊識別號： ISSN: 1017-1819 識別號： DOI: 10.6186/IJIMS.2016.27.4.2
Appears in Collections:	[Department of Business Administration ] journal & Dissertation

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