Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry

NCUIR > School of Management at National Central University > Department of Business Administration > journal & Dissertation > Item 987654321/102959

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/102959

Title:	Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
Authors:	鄭明松;Paswan, Audhesh;Cheng, Julian Ming-Sung
Contributors:	管理學院企業管理學系
Keywords:	entrepreneurship;Expectations;franchisee role perception;Franchisees;Franchises;Independence;International markets;Market value;Perceptions;Studies;Taiwanese franchising
Date:	2013-04-01
Issue Date:	2026-04-23 11:21:03 (UTC+8)
Publisher:	Routledge;Binghamton: Taylor & Francis Group
Abstract:	摘要： This study explores the relationship between franchisee role perception and importance given to various expectations associated with franchising (i.e., franchisor-support, independence, franchisor's market value, being entrepreneurial, and family). The data for this study were collected from franchisees in the Taiwan franchise industry. The results indicate that Taiwanese franchisees who have a balanced (and high) role perception about being a franchisee (i.e., franchisee is both an owner and a manager) gave more importance to the focal expectation dimensions. Next, all three franchisee groups gave highest importance to franchisor's market value, followed by franchisor support, independence, family, and the lowest importance to being entrepreneurial. These findings have interesting implications for role clarification and formation and fulfillment of franchisee expectations, especially in international markets. 出版者： Binghamton: Taylor & Francis Group 出版日期： 2013-04 出處： Journal of marketing channels, 2013-04, Vol.20 (1-2), p.169-184 資源來源： Taylor & Francis Journals Auto-Holdings Collection 版權： Copyright Taylor & Francis Group, LLC 2013 版權： Copyright Taylor & Francis Group 2013 識別號： ISSN: 1046-669X 識別號： ISSN: 2694-3980 識別號： EISSN: 1540-7039 識別號： EISSN: 2694-3999 識別號： DOI: 10.1080/1046669X.2013.747867
Appears in Collections:	[Department of Business Administration ] journal & Dissertation

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	12	View/Open

社群 sharing

Loading...