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    請使用永久網址來引用或連結此文件: https://ir.lib.ncu.edu.tw/handle/987654321/103182


    題名: The effects of various multimedia instructional materials on students' learning responses and outcomes: A comparative experimental study
    作者: 李憶萱;Lee, Yi-Hsuan;Hsiao, Chan;Ho, Chin-Husan
    貢獻者: 管理學院企業管理學系
    關鍵詞: Animated;Animated characters;Design engineering;Distance education;Distance learning;Flow experience;Learning;Learning motivation;Learning outcome;Multimedia;Multimedia instructional materials;Perception;Socialness perceptions;Students
    日期: 2014-01-01
    上傳時間: 2026-04-23 11:25:06 (UTC+8)
    出版者: Elsevier Ltd.;Elsevier Ltd
    摘要: 摘要: •We examine the effect of multimedia instructional materials on student learning outcomes.•We integrate social response theory, flow theory, and learning theory into an innovative model.•We apply an experimental design to compare three types of presentation methods.•Three types have various effects on students’ socialness perceptions, arousal, and pleasure.•Three types have various effects on students’ flow experience, learning motivation and outcome. We examine whether an e-learning curriculum involving various multimedia instructional materials (MIMs) can stimulate learners’ socialness perceptions, and whether the difference in style has a specific effect on the students’ emotional states (arousal, pleasure, and flow experience) that consequently affect the students’ learning motivations and learning outcomes. We apply an experimental design to three groups of students and compared three types of presentation methods: (a) a PowerPoint presentation (b) a PowerPoint presentation guided by a human-like animated character; (c) a PowerPoint presentation guided by a monster-like animated character. The analysis results show that various types of MIMs result in various social cues that have a significant effect on the students’ socialness perceptions, arousal, pleasure, flow experience, learning motivation, and learning outcome. We contribute to the field of e-learning by integrating MIM, social response theory, flow theory, and learning theory into an innovative model, which sheds light on the perspective that the three groups of various MIMs stimulate an emotional state of students and maximize their learning outcomes. Therefore, when designing the e-learning curricula with animated characters, we recommend that teachers consider how these designs affect students’ emotional responses to ensure the best learning outcomes.
    出版者: Elsevier Ltd
    出版日期: 2014-11-01
    出處: Computers in human behavior, 2014-11, Vol.40, p.119-132
    資源來源: Elsevier ScienceDirect Journals Complete
    版權: 2014 Elsevier Ltd
    識別號: ISSN: 0747-5632
    識別號: EISSN: 1873-7692
    識別號: DOI: 10.1016/j.chb.2014.07.041
    顯示於類別:[企業管理學系] 期刊論文

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