摘要： This paper aims to investigate how the high industrial matured enterprise keeping its leading position through novel situational factors. This research employed the marketing company of leisure-shoe as a case study in Taiwan; this company confronts with competitors' low price competition. Finally, this company executed a new stylish store environment setting with surprising situational variable that maintains same yearly revenue with half operational cost. The three propositions have been issued on the effect of situational variables. 出版日期： 2014 出處： Information Technology Journal, 2014, Vol.13 (6), p.1267-1271 識別號： ISSN: 1812-5638 識別號： ISSN: 1812-5646 識別號： EISSN: 1812-5646 識別號： DOI: 10.3923/itj.2014.1267.1271
