以社區影響模型觀點析探臺灣公益勸募策略之研究─以中華聯合勸募協會及社福機構為例

NCUIR > Office of Teaching Centers > Center for General Education > journal & Dissertation > Item 987654321/105843

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/105843

Title:	以社區影響模型觀點析探臺灣公益勸募策略之研究─以中華聯合勸募協會及社福機構為例
Authors:	陳彥蓉;陳定銘(Chen, Ting-Ming);陳彥蓉(Chen, Yen-Jung)
Contributors:	總教學中心通識教育中心
Keywords:	charity fundraising;nonprofit organization;social impact model;United Way of Taiwan;中華社會福利聯合勸募協會;公益勸募;社區影響模型;非營利組織
Date:	2012-03-01
Issue Date:	2026-04-23 12:56:34 (UTC+8)
Publisher:	第三部門學刊編輯委員會;台灣: 第三部門學刊編輯委員會
Abstract:	摘要： In recent years, social empowerment in Taiwan has been growing vigorously. Among which, local community has played an important role to meet the residents’ needs since it is closely related to their daily life. The research adopts social impact model which focuses on recognizing and dealing with social nucleus problems, and discusses the operating strategies and results based on case studies. Established in 1992, United Way of Taiwan (UWT) has been playing the role of financial intermediary over the years and built bridges between the givers and the receivers, making good use of its platform. The research finds UWT applies charity fundraising strategies such as forming groups, multiple fundraising, and social management. In addition, with the aid of its own features and NPO co-working projects, such as Hondao Young at Heart Training Program and Zhi-shan Post-Morakot Flood Recovery Program, the viewpoint of social impact model has been fully led into the charity strategies and successfully practiced in every s 出版者：台灣: 第三部門學刊編輯委員會出版日期： 2012-03 出處：第三部門學刊, 2012-03, p.097-130 資源來源： Alma/SFX Local Collection 識別號： ISSN: 1811-0940
Appears in Collections:	[Center for General Education ] journal & Dissertation

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