Examining the role of information technology in cultivating firms' dynamic marketing capabilities

NCUIR > School of Management at National Central University > Department of Information Management > journal & Dissertation > Item 987654321/106677

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/106677

Title:	Examining the role of information technology in cultivating firms' dynamic marketing capabilities
Authors:	王存國;Wang, Eric T.G.;Hu, Han-fen;Hu, Paul Jen-Hwa
Contributors:	管理學院資訊管理學系
Keywords:	Alliances;Applied sciences;Computer science;control theory;systems;Customer relationship management;Dynamic capabilities;Dynamic marketing capabilities;Exact sciences and technology;Firm modelling;Information systems. Data bases;Information technology;IT infrastructure;IT support for CRM;Market orientation;Marketing;Marketing management;Memory organisation. Data processing;Operational research and scientific management;Operational research. Management science;Software;Studies;Technology adoption
Date:	2013-07-03
Issue Date:	2026-04-23 13:36:09 (UTC+8)
Publisher:	Elsevier;Kidlington: Elsevier B.V
Abstract:	摘要： Most prior research has investigated an organization's dynamic capabilities in general and overlooked their effect on critical business functions. Our study considered the role of IT in improving firm's dynamic marketing capabilities. We developed a model consisting of market orientation, IT infrastructure capabilities, and the use of IT in customer relationship management (CRM). With data collected from 135 manufacturing and service firms in Taiwan, our results supported most of our hypotheses. Our results showed important direct effects of a firm's market orientation, use of IT to support CRM, and the functionality of IT infrastructure capabilities on its dynamic marketing capabilities. 出版者： Kidlington: Elsevier B.V 出版日期： 2013-09-01 出處： Information & management, 2013-09, Vol.50 (6), p.336-343 資源來源： Elsevier ScienceDirect Journals Complete - Autoholdings 版權： 2013 版權： 2014 INIST-CNRS 版權： Copyright Elsevier Sequoia S.A. Sep 2013 識別號： ISSN: 0378-7206 識別號： EISSN: 1872-7530 識別號： DOI: 10.1016/j.im.2013.04.007 識別號： CODEN: IMANDC
Appears in Collections:	[Department of Information Management] journal & Dissertation

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