Factors influencing Chinese tourists' intentions to use the Taiwan Medical Travel App

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题名:	Factors influencing Chinese tourists' intentions to use the Taiwan Medical Travel App
作者:	曾筱珽;Chang, I-Chiu;Chou, Pei-Chin;Yeh, Ralph Keng-Jung;Tseng, Hsiao-Ting
贡献者:	管理學院資訊管理學系
关键词:	Decomposed Theory of Planned Behavior;International healthcare;Medical tourism;Mobile App
日期:	2016-05-01
上传时间:	2026-04-23 13:36:59 (UTC+8)
出版者:	Elsevier Ltd.;Elsevier Ltd
摘要:	摘要： •Medical tourism mobile apps are critical tools in promoting the booming medical travel industry.•A research model is proposed to study the usage intention of Taiwan Medical Travel App (TMT App).•User attitude, social influence, and behavior control impact the TMT App usage intention. Global economic progress has resulted in the rapid development of transportation, finance, and tourism. Consequently, medical tourism has emerged as a new and booming market. Hospitals in Taiwan have excellent medical quality and highly-ranked information technology. The geographical, cultural, and linguistic proximity between Taiwan and Mainland China further enhances the appeal of medical tourism in Taiwan as an option for patients from China. Thus, the Taiwanese government has actively modified and improved various aspects of its tourism infrastructure, such as visa regulations, marketing policies, and technologies, to attract medical tourists. One important technology marketing method in its arsenal is the Taiwan Medical Travel App (TMT App), which can be downloaded to mobile devices. The TMT App focuses on promoting Taiwan’s medical tourism. Nevertheless, the effectiveness of the TMT App and the usage intention of Chinese patients have not been evaluated. This study proposes a research model based on a literature review to explore the factors that influence Chinese patients’ intention to use the TMT App. The research model is then validated using questionnaires and statistical analyses. The results can be used as a reference to enhance customers’ intention to use the TMT App and to improve this and other similar Apps. 出版者： Elsevier Ltd 出版日期： 2016-05 出處： Telematics and informatics, 2016-05, Vol.33 (2), p.401-409 版權： 2015 Elsevier Ltd 識別號： ISSN: 0736-5853 識別號： EISSN: 1879-324X 識別號： DOI: 10.1016/j.tele.2015.09.007
显示于类别:	[資訊管理學系] 期刊論文

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