Intention to adopt knowledge through virtual communities: Posters vs lurkers

NCUIR > School of Management at National Central University > Department of Information Management > journal & Dissertation > Item 987654321/106786

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/106786

Title:	Intention to adopt knowledge through virtual communities: Posters vs lurkers
Authors:	周恩頤;Liao, Shuling;Chou, En-yi
Contributors:	管理學院資訊管理學系
Keywords:	Adoption of innovations;Attitudes;Behavior;Beliefs;Citizen participation;Communities;Community;Community Involvement;Community Relations;Culture;Distance learning;Electronic Learning;Exact sciences and technology;Group Dynamics;Influence;Information and communication sciences;Information science. Documentation;Intention;Interpersonal Competence;Investigations;Knowledge;Knowledge sharing;Learning;Library and information science. General aspects;Mathematical analysis;Norms;On-line systems;Online;Online instruction;Peer influence;Peer relationships;Reciprocity;Sciences and techniques of general use;Social acceptance;Social capital;Social Influences;Social networks;Social Structure;Strategy;Structural equation modeling;Studies;Technology Acceptance Model;Theory;Trust (Psychology);Usability;Usefulness;User behaviour;Virtual communities
Date:	2012-07-19
Issue Date:	2026-04-23 13:42:22 (UTC+8)
Publisher:	Emerald Group Publishing Ltd.;Bradford: Emerald Group Publishing Limited
Abstract:	摘要： Purpose - This study aims to examine the social capital and technical determinants of knowledge adoption intentions in virtual communities and to explore the differences between posters and lurkers.Design methodology approach - An online survey was conducted with a sample of 318 virtual community participants for a structural equation model test.Findings - The structural and cognitive social capital, peer influence, and perceived usefulness positively contribute to virtual community participants' attitudes and intentions toward knowledge adoption. Lurkers' attitudes are more influenced by network ties, reciprocity norms, shared vision, and perceived usefulness, whereas posters are more affected by social trust and shared language.Research limitations implications - The results produced in the Chinese context may not fully apply to other cultures.Practical implications - Devising effective strategies to increase social capital and content value is crucial for fostering virtual community members' positive attitudes toward knowledge adoption.Originality value - This study is one of the first to combine and examine social capital and technology acceptance theories with regard to the knowledge adoption intentions of posters and lurkers in virtual communities. 出版者： Bradford: Emerald Group Publishing Limited 出版日期： 2012-01-01 出處： Online information review, 2012-01, Vol.36 (3), p.442-461 資源來源： ABI/INFORM Collection 版權： Emerald Group Publishing Limited 版權： 2015 INIST-CNRS 版權： Copyright Emerald Group Publishing Limited 2012 識別號： ISSN: 1468-4527 識別號： EISSN: 1468-4535 識別號： DOI: 10.1108/14684521211241440
Appears in Collections:	[Department of Information Management] journal & Dissertation

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	9	View/Open

社群 sharing

Loading...